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Staged to Sell: A Virtual Transformation

Apr 15, 2019 by

Photo Credit: VHT Studios / Chrissy Barrett

The real estate professional: Cris Grayson, broker associate at Baird & Warner in Glen Ellyn, Ill.

About the home: The five-bedroom home in Glen Ellyn, Ill., was built in 1975. The home has been meticulously maintained, and the homeowners had recently made some updates to the interior as well. It is listed for $ 569,900. Grayson wanted to make sure the online presentation of the home would appeal to the widest buyer pool.

Grayson’s tips:

  1. Don’t skimp on photography. Grayson places a high value on quality photography for her listings. She uses a professional photographer who is trained specifically on taking real estate photos through VHT Studios, a national real estate photography firm. A good real estate photographer will know how to capture a space from the best angles as well as the flow of the home, Grayson says.
  2. Show off the possibilitiesGrayson also likes to use VHT’s Virtual Redecorate tool, which allows spaces to be virtually changed and staged for photos.

Here’s the kitchen “before” and then virtually staged “after.” See how it changes the look of the table area.

Photo credit: VHT Studios / Chrissy Barrett

Virtually Staged / Photo Credit: VHT Studios – Chrissy Barrett

Grayson also used virtual staging to change the look of the home’s family room. In its current state, the family room appears comfortable and cozy, but some buyers may be looking for a lighter, more modern look. Through virtual staging, the wall décor and upholstered furniture was presented in a warmer look in the photographs.

Photo Credit: VHT Studios / Chrissy Barrett

Virtually Staged / Photo Credit: VHT Studios  – Chrissy Barrett

 

  1. Re-cast the room’s purpose. In some cases, you may want to change the purpose of the room to appeal to a wider pool of buyers. In the upstairs of the home, Grayson and her VHT photographer Chrissy Barrett used virtual staging to transform a teen room into a young child’s room with a play space. They also presented it another way too as an office and reading or crafts room. Grayson labeled any pictures as “virtually staged” when they appeared online. The virtually staged photos appeared after a photo of the actual room.

Photo Credit: VHT Studios / Chrissy Barrett

Virtually Staged / Photo Credit: VHT Studios – Chrissy Barrett

Virtually Staged / Photo Credit: VHT Studios – Chrissy Barrett

The Result?

Days after the home was listed with the virtual staging pictures included, Grayson said they received an offer and were in negotiations with an interested buyer. Grayson has found that using virtual staging in her listings doesn’t just show potential buyers the possibilities of a space but also offers buyers a styling guide to use when they move into their new home and make it their own.

Have a home you recently staged that you’d like to show off here at Styled Staged & Sold? Submit your staging photos for consideration, along with three to five of your best spruce-up tips. Contact Melissa Dittmann Tracey at mtracey@realtors.org.


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Cartus Accelerates Into Next Phase of Digital Transformation With Reinvigorated Client Experience

Feb 6, 2019 by

Cartus Corporation, a Realogy company and a market leader in global mobility, has a dedicated focus on creating innovative technology for clients, customers, partners and employees. With key leadership in place and a clear strategy, Cartus is poised to drive the business forward by building expertise in areas such as product innovation, digital transformation and predictive analytics.

The recently-launched version of the new client interface in CartusOnline® is the first of many planned tech enhancements Cartus will be unveiling over the coming months. This latest reinvigorated version incorporates dynamic data analytics while offering a modern look and feel for an enhanced user experience. All clients will benefit from advanced business intelligence and data visualization right on their homepage.

The new homepage offers mobility leaders a complete snapshot into their active relocations. Key features include:

  • Simplified navigation and streamlined interactivity
  • Integrated data visualizations with enhanced drill-through capabilities
  • Powerful ad-hoc reporting capabilities to build your own reports from the ground up
  • Consolidated “To Do” items with color-coded badges
  • Move phase categorizations
  • Integrated feedback mechanism
  • Responsive, mobile-friendly design
  • Advanced keyboard shortcuts for power users

In a truly collaborative effort, the Product Solutions team aligned with Cartus Account Management to develop this new client experience. The redesigned client interface provides enhanced access to tools and incorporates key features based on client suggestions and feedback.

MovePro Vision available for clients with significant supporting data

Cartus recently unveiled their next predictive analytics innovation for global relocation, MovePro VisionSM. MovePro Vision is the first client-facing product designed to anticipate events and provide data-driven decision support during the corporate relocation process. Clients who have completed a statistically significant number of moves—which is required to generate the data needed to fully benefit from this technology—can designate MovePro Vision access to key mobility leaders.

MovePro Vision is powered by LEAP, Cartus’ Leading Edge Analytics Practice, which predicts and develops insights based on the company’s rich history of industry-exclusive data:

  • 3 million relocations
  • 7,700 unique country combinations
  • 80 million financial transactions

“Whether you’re managing dozens of moves in a single country or thousands of assignments across multiple continents, relocation is a complex machine,” says David Pascoe, senior VP of the EMEA and APAC regions at Cartus. Our reinvigorated client experience simplifies the entire online management process by putting the most relevant tools and information at your fingertips from the initial log-in. From verifying expenses, authorizing new assignments or predicting exception trends, the new client experience is designed to provide our clients what they need to make their job easier and your employees’ moves better.”

“It is an exciting time to be at Cartus,” says Michelle Vallejo, senior VP of the Americas region at Cartus. “We have a sharp focus on developing technology that delivers substantial benefits for our clients and customers. We initiated in-depth discussions with a variety of stakeholders and were able to incorporate many of their ideas and suggestions into our new client interface. The result is a clean and fresh look with easy-to-navigate pages filled with pertinent information.”

“Cartus’ technology evolution is focused on creating a smarter and more intuitive digital experience across all of our products and services,” says Nica Ganley, VP of Analytics and Technology Solutions at Cartus. “With our shift to an ‘Agile Development’ model, we will be able to meet client needs in a timely manner while offering flexibility in adapting to their changing priorities.”

For more information, please visit www.cartus.com.  

The post Cartus Accelerates Into Next Phase of Digital Transformation With Reinvigorated Client Experience appeared first on RISMedia.

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