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4 Tips for Buying a New Sofa  

Jun 26, 2018 by

While it can be exciting to hunt down that perfect sofa, with so many options online and in-store, it’s easy to get overwhelmed. And considering the fact that couches are not an inexpensive item, it’s important to make sure your decision is well thought out. The following factors should be considered when shopping for a new couch.

Lifestyle Fit
It’s easy to be wooed by a gorgeous couch. That cream-colored sofa may look great at first, but if you’re a new parent, a proud pet owner or find yourself hosting large social gatherings several times a month, you may want to consider choosing a piece of furniture that is easy to clean. Those with young kids know that spills happen, party lovers understand what a splash of red wine can do to that taupe loveseat, and cat owners know the lure of leather. Make sure to find a piece of furniture that aligns with your lifestyle. Psst: Dark colors and patterns often hide spills with ease.

Size and Shape
Consider your space carefully when choosing furniture. That L-shaped sofa may be the piece of your dreams, but will it overwhelm your modest-sized living room? Will that small loveseat get lost in the center of your formal space? Make sure to measure and re-measure, especially if shopping online.

Comfort
If you’re buying a sofa for a room you spend a ton of time in—say, your family den versus your formal living room—comfort should be key. Opt for buying in-store, where you can park yourself for an extended period of time before making a decision.

Versatility
Maybe you plan to move within the next two years, or frequently host overnight guests. Choose a functional piece of furniture that’s versatile. Say, a sofa that turns into a bed, or a medium-sized piece in a neutral color so it will fit in whatever home comes next.

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3 Tips to Boost Diversity and Inclusion in the Workplace

Jun 18, 2018 by

Boosting diversity and inclusion has become a top priority for many business professionals around the world. Here are three steps you can take as a real estate professional to help strengthen diversity and inclusion in your workplace.

Attract Diverse Top Talent
Having a mixture of cultures, backgrounds and abilities in your workforce can bring different experiences and talent, which can help to increase innovation and perspective.

Local and national minority organizations are great places to strengthen and cultivate relationships with diverse groups of real estate professionals.

These organizations include:

  • Asian Real Estate Association of America (AREAA)
  • National Association of Gay & Lesbian Real Estate Professionals (NAGLREP)
  • National Association of Hispanic Real Estate Professionals (NAHREP)
  • National Association of Real Estate Brokers (NAREB)
  • National Association of Women in Real Estate Businesses (NAWRB)

“Consider hosting quarterly educational events where you invite high schools, universities and secondary colleges to learn about the real estate industry,” says Teresa Palacios Smith, vice president, Diversity and Inclusion and Multicultural Strategies, at HSF Affiliates LLC. “Host town halls and open forums at your office(s) so that you can invite new and established agents to learn more about your company and the opportunities and tools you offer that can set you apart from your competition.”

Engage and Retain Employees
When employees feel engaged, they’re committed to their team and their company. Be an open organization where team members of all backgrounds, religious beliefs and sexual orientations can be who they are.

Smith emphasizes, “Real estate agents want to be around other successful agents and be part of a company that fosters innovation, mentorship and education, and has strong marketplace visibility.”

Empowering each employee to discover their own potential, through conferences and other development opportunities, shows you’re invested in each of them as an individual, as well as in their growth and advancement.

By building an inclusive environment for your team members, you’re developing stronger networks and connections for your business, and it may also help cut down on the costs of expensive turnovers.

Get Involved in Your Community
Community involvement helps benefit the future growth of the area where you live, work and play, and it provides you an excellent opportunity to attract new employees and clients.

“Depending on the level of participation, getting involved can also develop leadership skills, establish you as an expert in the field and create loyalty among your brand,” says Smith.

Develop strategic relationships with diverse organizations and groups within your community, such as faith-based and non-faith based organizations, nonprofits and local government agencies (police, fire and schools).

Community involvement is also an easy way to boost morale and company culture: It gets team members out of the office and interacting with each other for a cause they care about and support.

People make decisions with their head and their heart, so make sure that your talent and client base is represented in all aspects of the business.

If you have any questions or would like more information on how the Quicken Loans Agent Relations team can help you grow your business, call (866) 718-9842 or email us at AgentRelations@QuickenLoans.com. You can also visit us at RealEstate.QuickenLoans.com. 

Experts from the Quicken Loans Diversity and Inclusion and Talent Brand teams provided insight for this article.

For the latest real estate news and trends, bookmark RISMedia.com.

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Mastering Social Media: Tips and Tools That Work

Jun 16, 2018 by

What: RISMedia’s Webinar Series – Mastering Social Media: Tips and Tools That Work

From branding your business pages to generating leads and marketing, get best practices and solutions that work, with a spotlight on RISMedia’s ACE – Automated Content Engagement, from moderator Sherri Johnson and panelists Pam Charron, Amy Waugh Curry, Brenda Noffert and Ron Rocz. Limited space – register today!

Sponsored by

ACE_Logo

When: Wednesday, June 20, 2018 at 3 p.m. ET / 2 p.m. CT / 1 p.m. MT / 12 p.m. PT

Who: Featuring; moderated by Sherri Johnson, Sherri Johnson Coaching & Consulting

REGISTER NOW

For live coverage of the webinar, follow @RISMediaUpdates and use #RISWebinar.

About the Webinar

Pam_CharronPam Charron
Broker Associate/REALTOR®
Berkshire Hathaway HomeServices Florida Realty

Amy_CurryAmy Waugh Curry
REALTOR®
Berkshire Hathaway HomeServices New England Properties

Brenda_NoffertBrenda Noffert
Associate Broker
Better Homes and Gardens Real Estate Alliance

Ron_RoczRon Rocz
Broker/Owner
RE/MAX Nexus

Moderated by

Sheri_Johnson_logo

Sherri_Johnson_100x100Sherri Johnson is the CEO and founder of Sherri Johnson Coaching & Consulting. With 20 years of experience in real estate, Johnson offers coaching, consulting and keynotes, and is a national speaker for the Homes.com Secrets of Top Selling Agents tour.

Each month, RISMedia’s webinars draw over 1,000 agents and brokers from across the country eager for exclusive insight from the industry’s most profitable professionals. To view our last webinar, “Leveraging the Power of Teams,” and for more social media tips, please visit RISMedia’s Housecall.

For the latest real estate news and trends, bookmark RISMedia.com.

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Video: Personal Safety Tips for Real Estate Professionals

Mar 30, 2018 by

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® to inform and educate members about important aspects of being a real estate professional. Watch for this series each month in RISMedia’s Daily e-News.

Introducing the new REALTOR® Safety video, “Personal Safety Tips for Real Estate Professionals”, from the NATIONAL ASSOCIATION OF REALTORS®’ (NAR) REALTOR® Safety Program, which highlights safety protocols that all agents should implement into their daily routine and follow with every client, every day, every time. Watch the video here and be sure to share it with your agents.

View the video at www.nar.realtor here.

For the latest real estate news and trends, bookmark RISMedia.com.

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Styling Tips to ‘Wow’ Spring-Time Home Buyers

Feb 25, 2018 by

By Patti Stern, PJ & Co. Staging and Interior Decorating

The new year and the upcoming spring season brings with it a fresh outlook and new beginnings. What will prospective home buyers be thinking about while searching for their new “happy place”? For sellers preparing their homes to sell this spring, that means engaging buyers by showcasing a warm, welcoming and cheerful property that others can easily envision living in. The following are our spring décor styling tips to help sellers prepare their property to stand out among the sea of new listings.

P_1 picture

Natural Elements Paired with Metallics

One of our favorite trends is plants of all shapes and sizes–succulents, trees or plants in baskets and colorful planters, and fresh or synthetic garden flowers in vases and wreaths. Since metallic accents continue to be on-trend, we love pairing the two together for an elegant touch to appeal to today’s buyers who like to feel close to nature.

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Pops of Bright Accents

Pair bold pops of colorful accessories such as accent pillows, throws, artwork, glass bowls filled with fruit, and fluffy bathroom towels against a neutral backdrop to give any room a boost of energy and warmth. Mix and match different textures and patterns for added depth and a modern style.

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Update Paint Colors

Whether you repaint an entire room or an accent wall, a fresh coat of paint works wonders to instantly brighten and open a space to make it appear larger. To spruce up your curb appeal, try a fresh coat of a trending spring color such as Benjamin Moore’s Caliente for your front door to create a welcoming first impression.

Patti_4

Fresh Bedding

To create a spring-like oasis in the bedroom, switch out winter bedding and replace it with fluffy duvets in white, or on-trend floral patterns paired with a soft, cozy throw and accent pillows in different sizes, colors, and textures.  To complete the look, add soothing nature-inspired wall art in complementary colors.

For more examples of interior decorating and home staging, visit www.pjstagingdecorating.com.

PattiABOUT THE AUTHOR: Patti Stern is principal, interior decorator, and professional stager of PJ & Company Staging and Interior Decorating. She has been decorating and staging homes since 2005. She and her team provide turnkey, full-service home staging and interior decorating to clients across Connecticut, New York, and Massachusetts. She also developed an award-winning staging program for the luxury homebuilder, Toll Brothers. Her company received the Houzz 2015, 2016, 2017 and 2018 Awards for Customer Service.


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