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How Virtual Twilight Photos Sold a Languishing Listing

Dec 3, 2018 by

By Harry Parson, guest contributor

A picture is worth a thousand words, and if you have bad photographs of your listing, it tells a thousand bad stories.

So, when I recently took over a home that had been lingering on the market for more than a year, I focused on its photography and online presentation. The home had been listed using poorly lit and composed photographs, which was doing little to generate buyer interest.

High quality photography truly makes the difference between a home that sits and a home that sells. In addition to having good photographs, I used tech tools from VHT Studios, a national real estate photography firm, like virtual twilight to help photograph and present the home in an evening glow to help it stand out from other photos too.

Virtual twilight is when image specialists use exterior photographs that are taken during daylight and then digitally alter them to reflect the warm indoor lights and cool outdoor hues of a home’s exterior at dusk. Twilight photographs stir emotions and make a connection with buyers. They also allow agents to showcase their listings in a new, differently lit way–without having to return for multiple photography sessions to capture a home in various lighting situations, or actually at dusk.

See the difference …

BEFORE

AFTER

The result?A buyer made an offer less than a week after I mounted the new images on my web site. Plus, the property sold for $ 20,000 over the asking price.

Why Virtual Twilight?

I used virtual twilight photos on the listing to make it stand out from similar-looking houses on the block. I believe the combination of higher quality photographs and the virtual twilight exterior made the difference.

In addition to the obvious beauty component, virtual twilight photos also help homes that have significant outside window reflections. It can be distracting when buyers see windows reflect other houses across the street, passersby, or cars parked on the street. This technology can remove these obstacles and replace them with a warm, romantic glow.

Virtual twilight photos aren’t just for luxury listings or already beautiful homes. For properties requiring exterior improvements, virtual twilight can add a polished look, improve curb appeal and increase buyer interest in practically any property.

ABOUT THE AUTHOR: Harry Parson is a Real Estate Broker with Coldwell Banker in Chicago, who engaged VHT Studios to take high quality photographs and conduct Virtual Twilight services on a local property.


Styled, Staged & Sold

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Staged to Sell: This Staged Home Sold for 107% Above Asking Price

Jun 16, 2018 by

Home stagers: Amy Burke & Katie Miedler, real estate pros and owners of Ambiance Decorators LLC

The home: A single-family home located in Upper Montclair in Essex County, N.J. The home was staged by Amy Burke and Katie Miedler, and sold for 107 percent of the asking price at $ 1,073,575. Burke and Miedler sought to stage the home with a “fresh, updated, classic, and timeless” look.

BEFORE

AFTER

Photo credit: Amy Burke & Katie Miedler, Ambiance Decorators LLC

 

Stagers’ tips:

  • Curtains: Sheer curtains are great for softening windows and letting the light in. They do not compete with the design and are not too “style specific” so they are often processed as calming.
  • Plants: Plants are so important in design for color and texture. They also add interest by bringing the outdoors in.
  • Colors:Soft colors present a calming affect allowing buyers to view the room as relaxing and peaceful.

BEFORE

AFTER

Photo credit: Amy Burke & Katie Miedler, Ambiance Decorators LLC

Stagers’ tips:

  • Furniture: It’s often best to leave out the chairs at the head of the dining table…this prevents the back of the chair from stopping your eye in a photograph.
  • Accessories: A beautiful runner, arrangement of flowers and a few candles create a classic centerpiece.
  • Art: Art is the last item added to the design. We often add neutral art to complete the look of the room but not distract buyers from focus on the space.

BEFORE

AFTER

Photo credit: Amy Burke & Katie Miedler, Ambiance Decorators LLC

Stagers’ tips:

  • Accessories: Just a few accessories on the bookshelf will highlight the space without feeling overwhelming or cluttered.
  • Lighting: It’s always best to compliment the furniture arrangement with lighting. If there’s not enough space for end tables, floor lamps are a great option.
  • Furniture: A padded bench is a great option for a coffee table to add a little something different.

 

Have a home you recently staged that you’d like to show off here at Styled Staged & Sold? Submit your staging photos for consideration, along with three to five of your best spruce-up tips. Contact Melissa Dittmann Tracey at mtracey@realtors.org.


Styled, Staged & Sold

read more

Staged to Sell: This Staged Home Sold for 107% Above Asking Price

Jun 15, 2018 by

Home stagers: Amy Burke & Katie Miedler, real estate pros and owners of Ambiance Decorators LLC

The home: A single-family home located in Upper Montclair in Essex County, N.J. The home was staged by Amy Burke and Katie Miedler, and sold for 107 percent of the asking price at $ 1,073,575. Burke and Miedler sought to stage the home with a “fresh, updated, classic, and timeless” look.

BEFORE

AFTER

Photo credit: Amy Burke & Katie Miedler, Ambiance Decorators LLC

 

Stagers’ tips:

  • Curtains: Sheer curtains are great for softening windows and letting the light in. They do not compete with the design and are not too “style specific” so they are often processed as calming.
  • Plants: Plants are so important in design for color and texture. They also add interest by bringing the outdoors in.
  • Colors:Soft colors present a calming affect allowing buyers to view the room as relaxing and peaceful.

BEFORE

AFTER

Photo credit: Amy Burke & Katie Miedler, Ambiance Decorators LLC

Stagers’ tips:

  • Furniture: It’s often best to leave out the chairs at the head of the dining table…this prevents the back of the chair from stopping your eye in a photograph.
  • Accessories: A beautiful runner, arrangement of flowers and a few candles create a classic centerpiece.
  • Art: Art is the last item added to the design. We often add neutral art to complete the look of the room but not distract buyers from focus on the space.

BEFORE

AFTER

Photo credit: Amy Burke & Katie Miedler, Ambiance Decorators LLC

Stagers’ tips:

  • Accessories: Just a few accessories on the bookshelf will highlight the space without feeling overwhelming or cluttered.
  • Lighting: It’s always best to compliment the furniture arrangement with lighting. If there’s not enough space for end tables, floor lamps are a great option.
  • Furniture: A padded bench is a great option for a coffee table to add a little something different.

 

Have a home you recently staged that you’d like to show off here at Styled Staged & Sold? Submit your staging photos for consideration, along with three to five of your best spruce-up tips. Contact Melissa Dittmann Tracey at mtracey@realtors.org.


Styled, Staged & Sold

read more

Staged to Sell: This Staged Home Sold for 107% Above Asking Price

Jun 14, 2018 by

Home stagers: Amy Burke & Katie Miedler, real estate pros and owners of Ambiance Decorators LLC

The home: A single-family home located in Upper Montclair in Essex County, N.J. The home was staged by Amy Burke and Katie Miedler, and sold for 107 percent of the asking price at $ 1,073,575. Burke and Miedler sought to stage the home with a “fresh, updated, classic, and timeless” look.

BEFORE

AFTER

Photo credit: Amy Burke & Katie Miedler, Ambiance Decorators LLC

 

Stagers’ tips:

  • Curtains: Sheer curtains are great for softening windows and letting the light in. They do not compete with the design and are not too “style specific” so they are often processed as calming.
  • Plants: Plants are so important in design for color and texture. They also add interest by bringing the outdoors in.
  • Colors:Soft colors present a calming affect allowing buyers to view the room as relaxing and peaceful.

BEFORE

AFTER

Photo credit: Amy Burke & Katie Miedler, Ambiance Decorators LLC

Stagers’ tips:

  • Furniture: It’s often best to leave out the chairs at the head of the dining table…this prevents the back of the chair from stopping your eye in a photograph.
  • Accessories: A beautiful runner, arrangement of flowers and a few candles create a classic centerpiece.
  • Art: Art is the last item added to the design. We often add neutral art to complete the look of the room but not distract buyers from focus on the space.

BEFORE

AFTER

Photo credit: Amy Burke & Katie Miedler, Ambiance Decorators LLC

Stagers’ tips:

  • Accessories: Just a few accessories on the bookshelf will highlight the space without feeling overwhelming or cluttered.
  • Lighting: It’s always best to compliment the furniture arrangement with lighting. If there’s not enough space for end tables, floor lamps are a great option.
  • Furniture: A padded bench is a great option for a coffee table to add a little something different.

 

Have a home you recently staged that you’d like to show off here at Styled Staged & Sold? Submit your staging photos for consideration, along with three to five of your best spruce-up tips. Contact Melissa Dittmann Tracey at mtracey@realtors.org.


Styled, Staged & Sold

read more

Staged to Sell: This Staged Home Sold for 107% Above Asking Price

Jun 13, 2018 by

Home stagers: Amy Burke & Katie Miedler, real estate pros and owners of Ambiance Decorators LLC

The home: A single-family home located in Upper Montclair in Essex County, N.J. The home was staged by Amy Burke and Katie Miedler, and sold for 107 percent of the asking price at $ 1,073,575. Burke and Miedler sought to stage the home with a “fresh, updated, classic, and timeless” look.

BEFORE

AFTER

Photo credit: Amy Burke & Katie Miedler, Ambiance Decorators LLC

 

Stagers’ tips:

  • Curtains: Sheer curtains are great for softening windows and letting the light in. They do not compete with the design and are not too “style specific” so they are often processed as calming.
  • Plants: Plants are so important in design for color and texture. They also add interest by bringing the outdoors in.
  • Colors:Soft colors present a calming affect allowing buyers to view the room as relaxing and peaceful.

BEFORE

AFTER

Photo credit: Amy Burke & Katie Miedler, Ambiance Decorators LLC

Stagers’ tips:

  • Furniture: It’s often best to leave out the chairs at the head of the dining table…this prevents the back of the chair from stopping your eye in a photograph.
  • Accessories: A beautiful runner, arrangement of flowers and a few candles create a classic centerpiece.
  • Art: Art is the last item added to the design. We often add neutral art to complete the look of the room but not distract buyers from focus on the space.

BEFORE

AFTER

Photo credit: Amy Burke & Katie Miedler, Ambiance Decorators LLC

Stagers’ tips:

  • Accessories: Just a few accessories on the bookshelf will highlight the space without feeling overwhelming or cluttered.
  • Lighting: It’s always best to compliment the furniture arrangement with lighting. If there’s not enough space for end tables, floor lamps are a great option.
  • Furniture: A padded bench is a great option for a coffee table to add a little something different.

 

Have a home you recently staged that you’d like to show off here at Styled Staged & Sold? Submit your staging photos for consideration, along with three to five of your best spruce-up tips. Contact Melissa Dittmann Tracey at mtracey@realtors.org.


Styled, Staged & Sold

read more
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