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Making the Next Play: With Instant Offers, Zillow to Begin Buying and Selling

Apr 15, 2018 by

Zillow announced on Thursday it is becoming a buyer and seller through its Instant Offers platform, beginning in Las Vegas and Phoenix with Premier Agents this spring. Arik Prawer, formerly chief integration officer at Invitation Homes, has been appointed chief business development officer to oversee the participation of Zillow on the platform.

On Instant Offers, Zillow is going to be represented by a Premier agent in the area, and make improvements to properties, if needed, to swiftly turn around transactions. Zillow has chosen to enlist help in the process—a distinction from Opendoor and Offerpad—to “enable agents to earn commissions,” according to the announcement from the company.

In a CNBC interview on Friday, CEO Spencer Rascoff discussed the motivation to participate, noting he expects to have held between 300 and 1,000 homes for sale by year-end.

“We’re ready to be investors in our own marketplace, because what we know is that home sellers welcome a hassle-free experience,” explained Rascoff. “We think we have huge advantages because we have access to this huge audience of sellers [and] huge audience of buyers…that’s why we’re doing this.

“We’ve done this a very industry-friendly way, and that’s why the reaction so far in the industry has been welcoming,” Rascoff said.

WHITE PAPER: The Disruption of the Real Estate Industry: A Survival Guide for Brokers and Agents

Instant Offers was introduced in May 2017 in Las Vegas and Orlando; with the announcement on Thursday, it has expanded to Phoenix. For its foray into Las Vegas and Phoenix, Zillow has partnered with Berkshire Hathaway HomeServices Arizona and Nevada Properties, Coldwell Banker Premier Realty and West USA Realty.

“Even in today’s hot market, many sellers are stressed and searching for a more seamless way to sell their homes,” said Jeremy Wacksman, chief marketing officer at Zillow, in a statement. “They want help, and while most prefer to sell their home on the open market with an agent, some value convenience and time over price. This expansion of Instant Offers, and Zillow’s entrance into the marketplace, will help us better serve both types of consumers, as well as provide an opportunity for Premier Agents to connect with sellers.

“This is expected to be a vibrant line of business for us and for our partners in the real estate industry, while providing homeowners with more choices and information,” Wacksman said.

“We are tremendously honored to have been selected by Zillow as a primary partner in their expanded Instant Offers program,” said Robert Hamrick, chairman and CEO of Coldwell Banker Premier Realty, in a statement. “Coldwell Banker Premier Realty has a decades-long legacy of combining high-touch client engagement with high-tech innovations for fully-serviced home-selling and -buying experiences. Our agents are competing with investor buyers. As Zillow’s partner in the Instant Offers program, we are able to stay in front of changing consumer demands and provide clients an additional option when selling their home. Our brokerage is passionate about empowering our agents to best meet their clients’ needs. We are excited to be a part of Zillow’s program.”

With Instant Offers, homeowners enter information about their property, and, within two business days, get investor offers and a comparative market analysis (CMA) by a Premier Agent. For agents, the benefit is that they can earn listings of presumably ready-to-act sellers.

Eighty-seven percent of agents and brokers in a June 2017 RISMedia survey believed Instant Offers is “a shift by Zillow toward becoming a brokerage.”

“We have always felt, and will continue to maintain, that agents are a crucial part of the real estate transaction and our goal is to find ways to continue to integrate them in the transaction process, even as the process continues to grow and evolve,” said Zillow in a statement to RISMedia at the time.

Stay tuned to RISMedia for more developments.

DeVita_Suzanne_60x60Suzanne De Vita is RISMedia’s online news editor. Email her your real estate news ideas at sdevita@rismedia.com. For the latest real estate news and trends, bookmark RISMedia.com.

The post Making the Next Play: With Instant Offers, Zillow to Begin Buying and Selling appeared first on RISMedia.

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The Art of Feng Shui and Home Selling

Sep 26, 2017 by

What does the ancient philosophy of Feng Shui have to do with real estate? Many believe that the Chinese art of correct placement can help sell their home faster.

Feng Shui translates to “the wind and the water” and has long been believed to align life with nature. The goal of Feng Shui is to arrange a house with sufficient Qi (pronounced chee)—the living energy of all beings. Sellers use this philosophy as a way of staging their homes to sell faster.

When there’s not enough Qi, advocates believe that the whole land energy is low or depressed and that it can come out in a home sale. For instance, if a seller feels tired and uninspired, this energetic impression is thought to influence visitors and potential buyers.

Followers understand that Feng Shui is all about drawing harmony and good health into one’s life. This can be done by simply rearranging furniture, such as changing where a bed sits in the bedroom or what direction the kitchen chairs are facing.

In Feng Shui ideology, it’s important to use horizontal space in the placement of your furniture and décor. You want to draw the eye to the corner of each room that is diagonal to the door. This makes the room feel larger and creates a “good luck” area.

A bedroom is thought to be a sanctuary for privacy, peace and intimacy. Objects must be placed in pairs throughout the room to increase marital harmony and balance. You also want to place the bed in the position that has the most commanding view of the doorway, which is considered the mouth of the Qi.

The kitchen is even more important because a chef’s energy is imparted into the food. You should never have your back to the door when cooking. If there’s no way to change this, Feng Shui experts believe you should place a mirror behind the stove so you have a clear view of who is entering the kitchen.

Another principal of Feng Shui is that earthy scents are the most appealing to the widest range of people. Add cinnamon and pine scents to your home before homebuyers come inside.

A last tidbit to consider is the location of any “For Sale” signs in the yard. With Feng Shui, it’s believed that signs are much more effective when placed on the right side of the front door, since it is considered the yang, or energetic, side of the home.

The post The Art of Feng Shui and Home Selling appeared first on RISMedia.

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That Small Backyard Can Still Be a Selling Point

Jul 16, 2017 by

By Melissa Dittmann Tracey, REALTOR® Magazine 

Don’t underestimate the power of a space based on its size. Sure, your listing may be size-challenged in the yard department, but that doesn’t mean it can’t still be a showpiece.

“As building lots continue to be smaller and scarcer, lot preparation with the goal of maximizing livable outdoor space tops the list of property enhancement desires,” according to Kermit Baker, chief economist at the American Institute of Architects. Indeed, the desire for outdoor living space ranked tops among architects for landscaping trends in the first quarter of 2017 AIA survey. Blended indoor/outdoor living came in second.

In the latest issue of REALTOR® Magazine, we took a look at How to Make a Big Statement With a Small Yard.

There are plenty of ways you can enhance a small space and several design experts showed us how, from setting a focal point to using reflective materials, tweaking the furnishing scale, accenting with container gardens and layering the light. Read tips on each, and take a look at a few examples.

 Show off the green

Prune plants so they’re more vertical than horizontal, training them to grow up rather than out. Also, consider creating a vertical wall of planters, like containers of ornamental grasses. You can also raise plant height by several feet using retaining walls, raised beds, or extra long, slender containers.

Dennis_vertical garden

Photo courtesy: Dennis Hammett, Ebby Halliday REALTORS(R)

NALP_plantwall

Photo Credit: Photos by Linda Oyama Bryan for Mariani Landscape, Lake Bluff, Ill., a member of the National Association of Landscape Professionals

Create functional, inviting spaces

Even a small backyard can show off a dining space or an area with comfy chairs around a fire pit. Show how the space can be used for entertaining.

 

NALP_dining area

Photo Credit: Photos by Linda Oyama Bryan for Mariani Landscape, Lake Bluff, Ill., a member of the National Association of Landscape Professionals ]

Accentuate the far side of the yard

By getting buyers to gaze across a stretch of yard, you’ll help make the space feel larger. For example, place a bench at the far side of the landscape, surrounded by lush greenery.

Porches and Gardens perennial garden

Photo courtesy Costa Farms

View more examples.

Styled, Staged & SoldStyled, Staged & Sold

read more

That Small Backyard Can Still Be a Selling Point

Jul 15, 2017 by

By Melissa Dittmann Tracey, REALTOR® Magazine 

Don’t underestimate the power of a space based on its size. Sure, your listing may be size-challenged in the yard department, but that doesn’t mean it can’t still be a showpiece.

“As building lots continue to be smaller and scarcer, lot preparation with the goal of maximizing livable outdoor space tops the list of property enhancement desires,” according to Kermit Baker, chief economist at the American Institute of Architects. Indeed, the desire for outdoor living space ranked tops among architects for landscaping trends in the first quarter of 2017 AIA survey. Blended indoor/outdoor living came in second.

In the latest issue of REALTOR® Magazine, we took a look at How to Make a Big Statement With a Small Yard.

There are plenty of ways you can enhance a small space and several design experts showed us how, from setting a focal point to using reflective materials, tweaking the furnishing scale, accenting with container gardens and layering the light. Read tips on each, and take a look at a few examples.

 Show off the green

Prune plants so they’re more vertical than horizontal, training them to grow up rather than out. Also, consider creating a vertical wall of planters, like containers of ornamental grasses. You can also raise plant height by several feet using retaining walls, raised beds, or extra long, slender containers.

Dennis_vertical garden

Photo courtesy: Dennis Hammett, Ebby Halliday REALTORS(R)

NALP_plantwall

Photo Credit: Photos by Linda Oyama Bryan for Mariani Landscape, Lake Bluff, Ill., a member of the National Association of Landscape Professionals

Create functional, inviting spaces

Even a small backyard can show off a dining space or an area with comfy chairs around a fire pit. Show how the space can be used for entertaining.

 

NALP_dining area

Photo Credit: Photos by Linda Oyama Bryan for Mariani Landscape, Lake Bluff, Ill., a member of the National Association of Landscape Professionals ]

Accentuate the far side of the yard

By getting buyers to gaze across a stretch of yard, you’ll help make the space feel larger. For example, place a bench at the far side of the landscape, surrounded by lush greenery.

Porches and Gardens perennial garden

Photo courtesy Costa Farms

View more examples.

Styled, Staged & SoldStyled, Staged & Sold

read more

That Small Backyard Can Still Be a Selling Point

Jul 14, 2017 by

By Melissa Dittmann Tracey, REALTOR® Magazine 

Don’t underestimate the power of a space based on its size. Sure, your listing may be size-challenged in the yard department, but that doesn’t mean it can’t still be a showpiece.

“As building lots continue to be smaller and scarcer, lot preparation with the goal of maximizing livable outdoor space tops the list of property enhancement desires,” according to Kermit Baker, chief economist at the American Institute of Architects. Indeed, the desire for outdoor living space ranked tops among architects for landscaping trends in the first quarter of 2017 AIA survey. Blended indoor/outdoor living came in second.

In the latest issue of REALTOR® Magazine, we took a look at How to Make a Big Statement With a Small Yard.

There are plenty of ways you can enhance a small space and several design experts showed us how, from setting a focal point to using reflective materials, tweaking the furnishing scale, accenting with container gardens and layering the light. Read tips on each, and take a look at a few examples.

 Show off the green

Prune plants so they’re more vertical than horizontal, training them to grow up rather than out. Also, consider creating a vertical wall of planters, like containers of ornamental grasses. You can also raise plant height by several feet using retaining walls, raised beds, or extra long, slender containers.

Dennis_vertical garden

Photo courtesy: Dennis Hammett, Ebby Halliday REALTORS(R)

NALP_plantwall

Photo Credit: Photos by Linda Oyama Bryan for Mariani Landscape, Lake Bluff, Ill., a member of the National Association of Landscape Professionals

Create functional, inviting spaces

Even a small backyard can show off a dining space or an area with comfy chairs around a fire pit. Show how the space can be used for entertaining.

 

NALP_dining area

Photo Credit: Photos by Linda Oyama Bryan for Mariani Landscape, Lake Bluff, Ill., a member of the National Association of Landscape Professionals ]

Accentuate the far side of the yard

By getting buyers to gaze across a stretch of yard, you’ll help make the space feel larger. For example, place a bench at the far side of the landscape, surrounded by lush greenery.

Porches and Gardens perennial garden

Photo courtesy Costa Farms

View more examples.

Styled, Staged & SoldStyled, Staged & Sold

read more
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