RISMedia’s 2019 Power Broker Report: Pressing Pause, Finding Balance

Mar 31, 2019 by


Many couldn’t believe what they were hearing. Home prices were growing at the fastest pace since 2015, far outpacing wage growth, and the word “bubble” was once again making its way into media vernacular. Could the housing market really be headed for another crash less than 10 years later?

But that was 2018.

Now, with the first quarter of 2019 behind us, the outlook is quite a bit different. Sales have flattened, prices have calmed and a sense of order seems to have been restored. And, for the 49 percent of Power Brokers who describe their market as “balanced,” that’s not a bad thing.

Despite headwinds like affordability and low inventory, this year’s Top 1,000 Power Brokers still reported a collective sales volume of $ 1,424,776,652,825 for 2018, more than $ 100 billion above 2017, and representing more than 100,000 transactions over 2017, as well. See the Top 500 Power Brokers ranked by sales volume here.

NRT again captured the No. 1 ranking for sales volume, at $ 176,431,375,000, and for the first time, HomeServices of America landed at No. 1 for transactions, closing 346,629 last year. The brand has completed several high-profile purchases in recent years, including the acquisitions of Ebby Halliday REALTORS® and The Long & Foster Companies.

“I think 2019 will be a year of pause,” says Pat Riley, CEO of Allen Tate Companies. “For us, builders are still way behind demand, appreciation rates are sliding back to normalcy, days on market are increasing, boomers are squatting, and first-time homebuyers are having a tough time getting out of their leases financially. What this all adds up to is an adjusting market, which means cautious optimism and a return from a seller’s market to a balanced market.”

Riley’s comments reflect the feelings of the majority of this year’s Power Brokers, 59 percent of whom describe their confidence level as “cautiously optimistic.” While 43 percent of respondents reported their confidence level as “high” in 2018, this year, just 30 percent report such enthusiastic sentiments.

And while a shortage of inventory still ranks as the No. 1 challenge to business for Power Brokers, the percentage has dropped significantly from 71 percent of respondents last year to 49 percent of respondents this year. What’s taking inventory’s place among top broker challenges? The economy.

Ranked as a concern by just 1 percent of respondents last year, in this year’s survey, 25 percent of respondents reported economic uncertainty as the second-greatest challenge to business. While most feel that the economy and job growth are faring well, it is tainted by a degree of instability brought about by an uncertain political environment that continues to toy with consumer confidence and the stock market.

“This is the year of uncertainty,” says Janelle Wohlfeil, manager of Real Living Kee Realty. “The inventory crisis seems to be ending, but what will the Fed do? I would not be surprised if market volume was down 15 percent or up 10 percent.”

“Governmental and economic uncertainty is a distraction to the general public,” agrees Ed Forman, president of Watson Realty Corp. “There is a huge business impact when people are uncertain and distracted from their financial goals.”

But despite this uncertainty and the challenges presented by inventory and affordability issues, Power Brokers do expect home sales to tick up in the year ahead as home prices level off and inventory gradually improves.

This is being reported even from Power Brokers in hot markets like Denver. “We are expecting a decrease in the rate of home appreciation and an increase in inventory, resulting in a more balanced market,” says Donald Sarno, CEO of Keller Williams Preferred Realty Denver North.

Power Brokers also agree that the fallout from national news will need to be balanced more than ever with the wisdom of local expertise.

“Real estate remains local,” says Robin Miller, president of Coldwell Banker RPM Group. “It is important that real estate professionals do a better job of educating buyers and sellers in their local market, especially those of us located in balanced markets. The national real estate news seems to carry the weight, which can impede a balanced market.”

What keeps Power Brokers at the top of their game, however, is their imperviousness to market conditions, political unrest and the media. As Mavera Mir, broker/owner of Realty ONE Group United, says, “Real estate happens in any kind of market. It’s up to the REALTOR® to be dictated by the market, or to dictate the market.”

Data Breakouts
Continue to next page to view more Power Broker totals for agents and offices, as well as the “State of the Market,” how Power Brokers across the U.S. view the current market conditions. Sneak peak: Some say it’s booming, while others say it’s challenged—see how the percentages shake out on Page 2.

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Women in Real Estate: Business-Building Insights From RISMedia’s 2019 Newsmakers

Feb 3, 2019 by

A considerable number of this year’s RISMedia Real Estate Newsmakers are women who are making waves in the industry, advancing their businesses and significantly contributing to their communities. What’s the secret to their success? Strategies range from a focus on mentorship and coaching to relationship marketing and community involvement. Here are their approaches and insights on how fellow women in real estate can advance their business and reach their goals:

Mary Lee Blaylock
President/CEO – Berkshire Hathaway HomeServices California Properties
2019 RISMedia Real Estate Newsmaker, Luminaries 

“Being hands-on allows me to better understand and fully respect the job of each agent and employee in the enterprise. No one is more important than another. We are all equal human beings with complimenting roles all working toward a single goal: to bring our customers home,” says Blaylock.

Blaylock also reminds real estate professionals to remain honest and ethical when making decisions to reach long-term success. Additionally, Blaylock emphasizes that women should stay confident.

“Put the natural self-doubt aside that we as women have and focus on if the job is the right fit for you,” adds Blaylock. “Make a sound business decision for you and your family. Obtain the input you need and then simply go for it. Remain agile in all you do and remember to respect all people, including yourself!”

Katie Clancy
Team Lead, REALTOR®, Speaker, Trainer – The Cape House Team, William Raveis
2019 RISMedia Real Estate Newsmaker, Futurists  

“Achieving balance over the course of a day or week, especially with children, is impossible. As a mother, especially, I recommend that you strive for balance over the course of years instead,” says Clancy. “Intense, time-consuming, distracting motherhood is a season. Also, be patient. Stop fretting over your success like you have to achieve massive goals before you’re 40. In my early 40s, I was destitute, depressed and almost divorced. Now almost 10 years later, I’m enjoying success, happiness and (mostly) balance at levels I never thought possible.”

In terms of gauging success, it’s subjective. Many don’t fully understand the barometer for their impact—a fact represented by Clancy’s inner circle of inspiration.

“I have a ‘Board of Advisors’ which consists of people from all parts of my life and the country. Some of them don’t even know they’re on it. They’re all the people whom I try to emulate for certain things: confidence, sales, leadership, style, marriage, parenting, etc.,” says Clancy. 

Cheryl Eidinger-Taylor
COO/President – ERA Key Real Estate
2019 RISMedia Real Estate Newsmaker, Achievers

“I strive to make sure that each of my employees and agents knows that I care about them, both personally and professionally,” says Eidinger-Taylor.

In order to reach business success, she recommends that real estate professionals: 

  • Never stop learning
  • Read business books, self-improvement books and industry-related news, and listen to podcasts
  • Take the time to care for themselves so they can be of assistance to others
  • Spend 10-20 minutes per day in reflection/meditation or prayer—great ideas need to percolate
  • Walk the talk and lead by example
  • Listen twice as much as they speak
  • Practice compassion
  • Give their time, talent and treasure to others less fortunate

“If we all strive for these major things, then we are valuable to our clients and customers, and we keep their best interests in the forefront. Serving others is a gift that gives back because it creates a feeling of fulfillment and purpose,” says Eidinger-Taylor.

Isatou Ceesay
Broker – isatouproperties, CENTURY 21 Real Estate Center
2019 RISMedia Real Estate Newsmaker, Crusaders

“Determination is the key to success in real estate, in my opinion. Clients will not have the confidence in you if you are not passionate with what you do for them,” says Ceesay. “Women should not be intimidated by any assignment. You will always have someone to work you through the hurdles. You are not alone.”

This includes not being afraid to pursue leadership roles in business segments that often have few females in charge.

“Commercial real estate comes to my mind right away. It is dominated by men and I don’t know why,” says Ceesay.

Nicole Lopez
Team Leader – The PR Group, Intero Real Estate Services
2019 RISMedia Real Estate Newsmaker, Trendsetters

“I’ve always felt a distinct urge to help women who have a passion but might lack direction. Passion for the industry is something you can’t teach; however, I can help equip them with the tools needed to elevate and enhance my agents’ careers and lives. It is the most fulfilling aspect of what we do within the team,” says Lopez.

“I believe that in any sales profession, attaining and keeping the consumer’s attention is a large factor to achieving success within the field. We strive daily to come up with creative ideas to gain and maintain the consumer’s attention. This has helped us retain agents, listings and buyers,” adds Lopez.

Her “$ 250 in Free Tacos” promotion for her listings is one example of this, becoming a huge success after it gained national-level exposure.

“We love creating memorable experiences that keep our current and past clients engaged in our business and referrals coming. It’s truly the small things and attention to detail that will help keep your business booming for years to come,” she says.

Kiesha Curtis
Senior Buyer/Seller Specialist, REALTOR® – Realty Kings Properties
2019 RISMedia Real Estate Newsmaker, Inspirations 

“A major key is being a student of my craft. I study real estate! In order to be an expert in this field or any field, you must know it and be able to convey your expertise to others in a way they can understand,” says Curtis. “Another key is understanding purpose…why you do what you do. Define that for yourself, because that is what will keep you going when nothing seems to be working.”

Overall, Curtis believes real estate professionals should place others first, valuing relationships over transactions.

“Make sure those you serve know that you can take care of business—the rest will take care of itself,” says Curtis. “You’ll be overflowing with repeat business and referrals.”

Jerri Udelson
Master Certified Coach – Entrepreneurial Coaching & Consulting
2019 RISMedia Real Estate Newsmaker, Influencers

“As a coach, I partner with my clients, helping them create a vision for themselves and their business, acting as a sounding board and offering ideas and input when appropriate,” says Udelson. “I am often the cheerleader for clients who have no one else with whom they can feel comfortable and vulnerable in a highly-competitive environment.”

“Coaching has been key for women who have chosen to step up and start their own agencies or take their businesses to the next level by growing their teams,” adds Udelson.

The ideal atmosphere in which women thrive, according to Udelson? One of support and encouragement.

Know a Newsmaker? For information on nominating or becoming a 2020 RISMedia Real Estate Newsmaker, please email our executive editor, Maria Patterson, at

Liz Dominguez is RISMedia’s associate content editor. Email her your real estate news ideas at

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RISMedia’s 2019 Real Estate Newsmakers: Inside the Issue

Dec 8, 2018 by

RISMedia is closing out 2018 with credit to the Newsmakers—individuals in the industry who’ve made news in positive ways. Affecting their colleagues and communities through efforts that include innovation, leadership and humanitarianism, RISMedia’s Real Estate Newsmakers honors the impact they’ve had on the industry, and recognizes their success.

In the December issue of RISMedia’s Real Estate magazine, you’ll find the Newsmakers showcase, highlighting those recognized this year. To access by category, turn to:

  1. 32 – The Influencers
  2. 36 – The Trailblazers
  3. 42 – The Futurists
  4. 48 – The Achievers
  5. 54 – The Crusaders
  6. 58 – The Inspirations
  7. 64 – The Luminaries
  8. 70 – The Trendsetters

RISMedia announced a call-out for Newsmaker nominations over the summer, following the inaugural induction of the 2018 Class of Newsmakers this past spring. Our 2019 Class of Newsmakers—comprising more than 230 individuals—was unveiled this week.

“In RISMedia’s Real Estate Newsmakers, you’ll find an inspirational overview of more than 230 industry leaders who are making a difference in the real estate and homeownership sectors, and whose actions have a far-reaching and profound impact on the real estate industry, from nationwide to their own local communities,” says John Featherston, CEO and publisher of RISMedia. “You’ll meet the thought leaders and the icons. The heroes and the champions of a better way. The ones who are breaking the mold and the ones who are leading the industry forward.”

Our 2019 Class of Newsmakers will be honored at the annual Newsmaker Awards Reception & Dinner, held in May 2019 at the National Press Club in Washington, D.C. The event includes an awards ceremony denoting the Hall of Fame, a group of Newsmakers selected specially for the year.

The December issue of RISMedia’s Real Estate magazine, which includes the Newsmakers showcase, is available for purchase on

Know a Newsmaker? For information on nominating or becoming a 2020 RISMedia Real Estate Newsmaker, please email our executive editor, Maria Patterson, at Nominations will be accepted in early 2019.

For the latest real estate news and trends, bookmark

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RISMedia’s 2019 Real Estate Newsmakers: Positivity Shines

Dec 4, 2018 by

Whether advocating for a cause, challenging “what’s always been done” or inspiring the masses, RISMedia’s 2019 Real Estate Newsmakers are linked by a shared thread: positivity. Our 2019 class contains the stories of more than 230 Newsmakers, or individuals in the industry making news in positive ways, from their backyard or on a bigger stage.

RISMedia’s Real Estate Newsmakers was born out of what we cover every day: our readers’ stories. It’s our goal to highlight the impact you’ve had on the industry and your neighborhoods, from the full-fledged Futurists looking beyond the here and now, to the Luminaries who’ve made their mark in real estate, and every Newsmaker in between.

The 2018 Class of Newsmakers—our first—were honored during our Real Estate Newsmaker Awards Reception & Dinner this past spring. After that, we asked the industry for their Newsmakers— many who’ve been unsung until now. Countless nominations were submitted over the summer, and we’ve been inspired and motivated by what you’ve shared. Here, we showcase their stories.

Know a Newsmaker? For information on nominating or becoming a 2020 RISMedia Real Estate Newsmaker, please email our executive editor, Maria Patterson, at Nominations will be accepted in early 2019.

For the latest real estate news and trends, bookmark

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NAR Midyear Attendees: Don’t Miss RISMedia’s Power Broker Forum Today!

May 17, 2017 by

RISMedia’s Power Broker Forum: “New Broker Strategies for Engaging Today’s Consumers”

Date: Thursday, May 18, 2017

Time: 10:30 a.m. – 12:00 p.m.

Where: The Marriott Wardman Park Hotel

Room: Virginia Suite

With the vast array of communication “touch points,” are you effectively engaging on ALL channels? During RISMedia’s annual Power Broker Forum, learn how brokers are connecting with consumers, generating leads and taking marketing efforts to the next level. In this session, leading Power Brokers will share their updated strategies for more effectively reaching and engaging  clients and prospects, and the effect on their overall businesses.

Among the topics discussed will be:

  • Learn how to engage consumers through all of today’s many communication channels
  • Learn how brokers are taking their marketing efforts to the next level to connect and engage today’s consumers
  • Find out how updated consumer engagement strategies are impacting the bottom line
  • Reach today’s consumers where they live: online
  • Generate meaningful, shareable content
  • How automation helps build a powerful social media presence
  • Systematize marketing efforts to save agents time
  • How to create a consistent, relevant brand message

The Forum will be moderated by:

John Featherston, President & CEO, RISMedia
Todd Hetherington, CEO, NM Management, Inc., CENTURY 21 New Millennium

Panelists include:

Scott MacDonald, Broker/Owner, President, RE/MAX Gateway
Matthew O’Connor, COO, Terrie O’Connor Realtors
Burke Smith, Chief Development & Learning Officer, Realty ONE Group
Verl Workman, Founder & CEO, Workman Success Systems

View more information on this year’s panelists.

Over 8,500 REALTORS® will attend the REALTORS® Legislative Meetings & Trade Expo, taking place May 15-20 at the Marriott Wardman Park Hotel, to advance the real estate industry and advocate policies that protect commercial and residential property ownership and investment.

View more information on the REALTORS® Legislative Meetings & Trade Expo.

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