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Driving Down Car Costs Just Got Easier for REALTORS®

Aug 18, 2018 by

Given how many miles most real estate professionals drive, the cost of purchasing and maintaining a vehicle adds up quickly. Fortunately, members of the National Association of REALTORS® (NAR) can enjoy a valuable benefit when purchasing or leasing one of the many eligible vehicles from FCA US LLC (Fiat Chrysler Automobiles), NAR’s official automobile manufacturer provider through the REALTOR Benefits® Program.

This exclusive program includes a $ 500 cash allowance on vehicles popular with REALTORS®, such as the Jeep® Grand Cherokee, Ram 1500, Chrysler Pacifica, or the newly added Alfa Romeo Stelvio and Giulia, among other popular models. Even better, the cash allowance is on top of the deal negotiated at the dealership, and can be combined with most national and local incentives. The $ 500 cash allowance is also available to family members residing in the same household.

Expanded! Complimentary Maintenance Package
When a REALTOR® purchases or leases an eligible new FCA US LLC vehicle, they also receive the benefits of an exclusive member-only Mopar® Vehicle Protection package that includes:

  • Four lube, oil and filter services using synthetic oil
  • A road-hazard tire and wheel service plan that includes full repair or replacement cost for all four tires and wheels
  • Free first-day car rental and daily $ 35 rental car or taxi reimbursement, if needed, while the owner’s car is undergoing service at the dealership

Surprising Value
Many NAR members don’t realize that leveraging the savings offered through just one REALTOR Benefits® Program partner can return the value of NAR membership dues many times over. For example, the FCA US LLC benefit alone is valued at $ 1,000—the equivalent of more than six years of NAR membership dues.

Three Simple Steps
Redemption is easy. For complete requirements, instructions, and eligible vehicles (including a current list of 2019 vehicles), be sure to visit NAR.realtor/RealtorBenefits/FCA before taking these steps:

  1. Shop online, or at any Alfa Romeo, Chrysler, Dodge, Jeep®, Ram®, or FIAT dealership.
  1. Make a deal, combining applicable incentives and special programs.
  1. Inform the dealer of eligibility to receive the $ 500 cash allowance, as a member of NAR.

Special Savings on Auto Insurance
While considering new vehicle purchases and current insurance policies, don’t forget that NAR members could save hundreds with Liberty Mutual* via the REALTOR Benefits® Program.

Benefits include:

  • 12-month rate guarantee
  • 24/7 customer service
  • Lifetime Repair Guarantee

Liberty Mutual also offers The Liberty Mutual Auto Insurance Referral Program™, which lets NAR members extend to their clients the same auto insurance benefits they have access to through NAR’s REALTOR Benefits® Program—another way for agents to help their clients.

Liberty Mutual is NAR’s exclusive provider of auto, home and renter’s insurance. To learn more about the benefits and savings Liberty Mutual offers through NAR’s REALTOR Benefits® Program, visit NAR.realtor/RealtorBenefits/LibertyMutual.

Explore More Great Deals
The REALTOR Benefits® Program is the exclusive member benefits program of the National Association of REALTORS®, providing savings and special offers just for NAR members. Program partners are carefully selected and understand the unique needs of real estate professionals. Learn more and save by visiting NAR.realtor/RealtorBenefits.

*Discounts and savings are available where state laws and regulations allow, and may vary by state. Certain discounts apply to specific coverages only. To the extent permitted by law, applicants are individually underwritten; not all applicants may qualify. Coverage provided and underwritten by Liberty Mutual Insurance and its affiliates, 175 Berkeley Street, Boston, Mass. ©2018 Liberty Mutual Insurance.

For the latest real estate news and trends, bookmark RISMedia.com.

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Coach Realtors®: Leading the Market With Stability, Strength and Savvy

Jun 2, 2018 by

Coach_Cover_June18_300x420_300dpiNo business remains a leader in its market for almost 40 years without a strong core and a sharp eye. That’s been the key to success at Long Island, N.Y.-based Coach Realtors® since the Finn family acquired the brand in 1980.

“Coach Realtors® has been in business since 1954, so we’ve witnessed market highs and lows, paradigm shifts in the industry and many, many competitors come and go,” says the company’s COO Lawrence P. (LP) Finn, III. “Through it all, we’ve grown smartly, invested wisely and built a firm that’s stable in any market and respected by an entire industry.”

Here, Finn shares how he and his leadership team have evolved the firm to weather a constantly changing real estate landscape, and remain a force locally and a thought leader industry-wide.

Maria Patterson: Please describe your firm’s history and current positioning in the marketplace.
LP Finn:
Coach Realtors® was founded in 1954. Larry and Georgianna Finn acquired the brand from the original owners in 1980, and they remain a guiding force for us today as chairman and president, respectively. My sister, Whitney Finn LaCosta, serves as general manager and oversees the daily activity of the branch offices, and her husband, Robert LaCosta, oversees our mortgage and title operations, Coach Title Insurance Agency, and our co-owned lending institution, Academy Mortgage Corporation. We’re all involved in any major decision-making, and our solidarity is, I think, one of the things that keeps us focused. Coach Realtors® is ranked within the top 200 brokerages in the United States in RISMedia’s Power Broker Report, consistently among the ranking’s billion-dollar producers.

LP_Finn_Quote_p83MP: How many offices and agents does the firm currently have?
LPF:
We have 19 offices and over 650 sales associates serving over two million residents in Nassau and Suffolk Counties. We posted over $ 1.4 billion in sales in 2017. A large percentage of those sales were multimillion-dollar properties. We’re proud to be a market leader and a member of the finest real estate networks in the world: Christie’s International Real Estate, Leading Real Estate Companies of the World®, Mayfair International Realty, Luxury Portfolio International® and Who’s Who in Luxury Real Estate.

MP: What has been your approach to growth over the years, and what are your current goals in terms of expansion?
LPF:
In one word: stability. Coach Realtors® has been in business since 1954, so we’ve witnessed market highs and lows, paradigm shifts in the industry and many, many competitors come and go. Through it all, we’ve grown smartly, invested wisely and built a firm that’s stable in any market and respected by an entire industry. We’re going strong, staying true to the principles that got us here, and will continue on this path of smart growth that benefits our agents and the brand.

MP: How would you describe the current state of your market? What are the greatest challenges and opportunities?
LPF:
Our greatest challenge is also our greatest asset: staying true to our proven principles. Many newer brokerages, online influencers and even sales agents believe in rapid change or the adoption of new business practices. We feel that pressure to change, but we know these unproven ideas are often “one-trick ponies”—each looks good in a rising market, but they’re usually built upon sand and, therefore, lack staying power. Experience has shown us that longevity and continued success can’t happen without a commitment to our core values of financial stability, agent support, a focus on professional growth and brand recognition.

MP: What are you doing differently to set your firm and its agents apart from the competition?
LPF:
We differ from other brokerages in many ways. An important difference is our exclusive membership in world-class brokerage networks such as Christie’s International Real Estate. These networks provide our agents with a real advantage over other brokerages and truly unique market position. Sales agents with Coach Realtors® can provide their sellers with industry-leading property marketing and access to an exclusive pool of upper-tier buyers. Our agents also love the digital suite of services each network provides. These online tools allow an agent to rapidly grow his or her business by gaining new clients or increasing their average selling price. The networks also offer unsurpassed support, training, and, above all, brand awareness.

LP_Finn_Quote_p84MP: What most attracts agents to your firm, and why do they stay?
LPF:
Sales associates are attracted to Coach Realtors® because of our unwavering dedication to their careers. A real estate salesperson flourishes when he or she has a strong, successful brokerage behind them—a brokerage with vision, meaningful training, great marketing support, a success-oriented company culture, and a full suite of market-leading sales tools and resources. I also cannot say enough about our management team. These talented individuals are the backbone of the Coach organization. The branch managers within Coach are amazing people filled with professionalism, integrity, caring and a desire to see the sales agents succeed.

MP: How are you helping agents stay ahead of the curve on technology?
LPF:
We just re-launched Coachrealtors.com. The new website offers consumers a truly wonderful online experience and also provides our agents a robust intranet. The new intranet helps agents manage all aspects of their business while automating many daily activities. There’s way too much to list here, but I can assure you that it’s really amazing!

MP: Please describe your firm’s culture and leadership philosophy.
LPF:
We understand that every agent at Coach Realtors® is a valuable business partner. They’re the people out there representing the Coach Realtors® brand, and we take seriously our longstanding commitment to provide them with a workplace that’s supportive, fair, friendly and fun—not to mention technically advantaged.

Coach agents showing support for The Best Week Ever (Feb. 2018)

Coach agents showing support for The Best Week Ever (Feb. 2018)

Speaking of fun, in February of 2018, we hosted The Best Week Ever, which consisted of 18 events over five days that focused on body, mind and career. Events ranged from yoga to rock climbing, from financial planning to building listing inventory, from our awards dinner to an early morning inspiration breakfast featuring Mount Everest summiter Gary Guller. This is just one of the many reasons we have agents who have been building and sustaining successful careers with us for 20 or 30 and even 40 years.

Reaching new heights at the Coach Realtors® rock climbing event (Feb. 2018)

Reaching new heights at the Coach Realtors® rock climbing event (Feb. 2018)

MP: What is your approach to coaching and training?
LPF:
We’re proud to provide each sales agent at Coach Realtors® with unlimited, no-cost access to Institute, powered by Leading Real Estate Companies of the World®. Institute, which is both online and mobile-device compatible, is an on-demand real estate learning center with hundreds of courses and direct access to the creative thinking of some of the top real estate minds in the industry. We cannot say enough about this comprehensive learning platform. It’s filled with engaging, role-based, just-in-time learning modules with distinct, relevant content tied to specific agent needs and objectives. Institute helps our agents to be better at every aspect of the business, whether it’s negotiation, luxury marketing, investor relations, home staging, prospecting, or effective use of social media, to name just a few. In fact, in January 2018, Training Magazine ranked LeadingRE’s Institute No. 1 among the Top 125 learning and development programs across all industries throughout the world.

MP: What are some of your most innovative marketing strategies? How are they helping you connect with consumers?
LPF:
Our firm’s Director of Social Media Shannon Heyman is really doing some impressive work. Social media is more than just “posting stuff” online—there’s a science to it and each action is measurable. Our social media program is reaching a large number of online users each day, and we’re seeing large-scale engagement, far above the competition. That positive engagement is driving buyers and sellers straight to Coach agents each day.

MP: What’s on deck for the future of the firm?
LPF:
We’ll continue to grow vertically, adding to the sales teams in each branch office as our marketshare continues to increase. To do that, we’re actively recruiting new and experienced agents who are a good fit with our company culture. We especially look for candidates with excellent people skills and the desire to learn and grow. We’re also open to timely and strategic acquisitions and to new partnerships that help us do an even better job of what we do best.

For more information, please visit www.coachrealtors.com.

Patterson_Maria_60x60Maria Patterson is RISMedia’s executive editor. Email her your real estate news ideas at maria@rismedia.com. For the latest real estate news and trends, bookmark RISMedia.com.

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A Top Producer’s Dream: JP and Associates REALTORS®

Dec 23, 2017 by

Paving the Way for Agent Success

For JP Piccinini, devising a concept for the ideal real estate company was easy. A former top-producing agent himself, he just thought about everything he would want from a brokerage firm…then built it himself. Clearly, Piccinini’s vision was on the money, as six short years later, Dallas-based JP and Associates REALTORS® (JPAR) has become home to 1,100 agents in 16 offices throughout Texas, an RISMedia Top 500 Power Broker, an INC5000 company with billions in sales, and expansion beyond state lines in the company’s not-so-distant future. The secret to the firm’s rapid growth? Productivity and service, says Piccinini. Find out more about the culture and mindset that drive the company’s success in this exclusive interview.

Maria Patterson: JP, please begin by telling us how you first got into the real estate business.
JP Piccinini:
I started in real estate in Columbia, S.C., at Russell and Jeffcoat REALTORS®, which was recently bought and rebranded as Coldwell Banker. I had been a project engineer and entered real estate cold turkey at 28 years old. I figured, what the heck—if it fails, I can go back to what I had been doing. But I wound up never looking back. I fell in love with the business. Real estate allowed me to help people, it allowed me to put deals together and it allowed me to run my own business by finally being the master of my own destiny—all the things I had been passionate about as an engineer could play into a real estate career. I wasn’t from Columbia, but I became Rookie of the Year, then the No. 1 agent in the office in year two. Shortly after, I became the No. 1 agent in the market for several years in a row before moving back to Texas.

MP: With that degree of success, why did you switch to the brokerage side?
JP:
I wanted a new challenge. You can say I learned at an early age that I was an entrepreneur at heart. I wanted to grow a company and help fellow agents with their business by seeing them succeed like I did, so I pursued my broker’s license. I also wanted to move my family back to Dallas—I’m from North Texas and went to school there.

In October 2011, instead of buying into a franchise model, I decided to do my own thing and opened JP and Associates REALTORS®. I designed the concept of the company on a barf bag while on an airplane. I put my REALTOR® cap on and thought, if I was to leave, what kind of brokerage would I wish for? What would I look for? I created the company from the viewpoint of a top producer—I drew up a formula that included 100-percent commission, the support of leadership, and all the technology and training that I wanted as an agent. This is how JP and Associates REALTORS® was born. I figured if I could get 20 or so agents, that’s all I would need to make it work. We started with three, which became 25, which became 75 then 150. Now, we’re 1,100 agents in 16 offices with a few billion dollars in sales behind us. I would be lying if I told you I thought we would be here today.

MP: That’s impressive growth! So what regions does your firm serve?
JP:
We are all over Texas, but predominantly in DFW, Austin, Houston and San Antonio. We had a little setback in Houston due to Hurricane Harvey (at press time), but it’s a very aggressive, very vibrant real estate market that will bounce back quickly. Both San Antonio and Houston are brand-new markets for us, and we’re looking to grow them as quickly as we did DFW and Austin.

MP: How would you describe your firm’s positioning in the marketplace? What sets you apart from the competition?
JP:
We’re focused on productivity and service. From a cultural standpoint, we’re different from most other brokerages out there because we don’t typically retain agents who haven’t sold six homes in 12 months, nor do we sponsor agents who have sold less than six homes in the last 12 months. We don’t hire part-time agents. We want to focus on agents who understand that real estate is a full-time career—agents who focus on productivity in their business and their responsibility to service the community. As leaders, we service agents and get involved in all levels within the brokerage. We believe in what Zig Ziglar said in the famous quote, “You can have everything you want in life as long as you help other people get what they want first.” That’s how JP and Associates REALTORS® started—we decided to give agents everything they wanted in a brokerage, and the rest just followed. Honestly, it’s gotten even better since the beginning. My job is to keep making this brokerage even better than it was yesterday.

MP: How would you describe current market conditions in your area?
JP:
It differs from market to market, but the Texas market has been extremely hot since 2011. Dallas, North Dallas, Fort Worth, San Antonio and Austin are all in the top 20 markets across the nation. Our numbers are up 60 percent from last year and 700 percent from 2013. Even with the natural disasters, the economy is still pointing to Texas to be a leader in job creation and real estate for years to come.

MP: What has been your approach to evolving and growing JPAR?
JP:
The company was designed for a top-producer mindset and attracting the right agents who have a passion for selling real estate. We’re about attracting agents who get our values and focus, without the ancillary distractions. They’re focused on one thing, and that’s selling real estate. “Exceeding expectations” is our tagline. There’s a secret in real estate: clients do business with agents because they like and trust them. Very few people choose an agent because of the brand they work for. While we built a brand people recognize, it’s all about the agents here. Agents first. Our management team strives to exceed our agents’ expectations, and agents, in turn, strive to exceed their clients’ expectations.

MP: What are the biggest challenges currently facing your firm and its agents?
JP:
When you’re opening offices as fast as you can and growing exponentially, talent acquisition is a challenge, not just in terms of agent count, but from a management standpoint. Attracting top talent to the management team is not easy, but we must attract management and staff to support our growth—put people in a key position to lead.

Another one of our biggest challenges is to expand to other states, which will be the focus in years to come with our licensing expansion efforts. Of course, those talented people we seek will be the key to our success.

MP: Where does the greatest opportunity for increased business lie?
JP:
Our biggest opportunity continues to be in Texas, of course. We want to capitalize on the other remaining areas of Texas and the 27 million residents who live here. We would also like to expand to New York, California, Florida and South Carolina; however, there are still billions of dollars in real estate marketshare to be had here in Texas, so we will continue to strive to be No. 1 in the Lone Star State for years to come. Shorter term, our goal is to be No. 1 in DFW by 2025. There—I went on record to say it…now it’s official! That’s a fun challenge, as we compete with some incredibly well-established brokerages.

MP: How will JPAR’s plan for expanding outside of Texas unfold?
JP:
We’ve hired a national expansion director, whose primary role is to drive expansion in other states. We get inquiries weekly from brokers who are interested in our model, and have begun the screening process. With the licensing model, brokers can own the brokerage and fly our flag without having to carry the overhead and deal with operational headaches all on their own like a franchisee would have to. We become partners—sweat and cash equity partners essentially. It’s a win-win for all parties. If anyone is interested, they can email USA@jpar.net for more details. We’re actively looking for broker/owners that want to join our journey.

MP: How are you attracting and retaining top agents?
JP:
JP and Associates REALTORS® has one of the highest retention rates in the industry—over 90 percent stay and thrive here. In an industry known for its turnover, we’re very pleased with those numbers—it proves we’re onto something with our model. Our productivity, our management team, our culture, the support, our offices, the tools and technology, the mentorship and training make it hard for agents to go anywhere else. We have a career development director whose sole responsibility is to manage and update the training curriculum. At any given time, there are multiple training sessions available to our agents. All those are just part of the support and services agents can expect from our brokerage. We’ve officially coined and proven the term “a full-service brokerage at a transaction-fee cost.” While there are several 100-percent commission brokerages out there, not many can say they’re a full-service brokerage with brick and mortar offices, training and everything else we offer.

MP: In your opinion, what is most critical to your firm’s success path forward?
JP:
We want to continue to attract great agents and continue to attract talent in management and staff. It’s also critical that we protect our culture of productivity and service. As we grow, we don’t want that to get diluted. I’m a scholar of other companies, and there are two companies I strive to emulate: Chick-fil-A and Southwest Airlines. They grew from 40 to 40,000 and managed to keep their culture intact.

MP: What’s in store for the future of JP and Associates REALTORS®?
JP:
We’re going to continue to expand in Texas and start claiming beachheads in other markets as we move into other states. We want to selectively acquire other brokerages that are of like kind for rapid expansion. That will help us continue to grow exponentially. We recently acquired Private Label Realty’s Texas assets and operations. It was our first acquisition. We’re looking to invest aggressively in other markets in the years to come by doing the same thing over and over as resources allow us to.

MP: What advice would you give to anyone wanting to start their own brokerage?
JP:
If your passion is to serve, lead and leave a legacy, go for it. But don’t do it for the money. Do it for the passion and thrill of being an entrepreneur. If you love selling homes, being a broker/owner is not for you. If you love building a business and helping others build their business—go for it.

MP: Finally, can you tell the audience a little trivia about yourself?
JP:
Oh wow, there’s lots of material out there! I always like to remind people, as we say in Texas, “I wasn’t born here, but I got here as fast as I could.” I immigrated to the U.S. from Italy at the age of 13. I was a freshman in high school and didn’t even speak English. I finally became an American citizen in 2016 after six different visas. If I can do it…you can, too.

For more information, please contact USA@jpar.net, or visit the corporate site at www.jpar.net.

Maria Patterson is RISMedia’s executive editor. Email her your real estate news ideas at maria@rismedia.com.

For the latest real estate news and trends, bookmark RISMedia.com.

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Stress Less: How REALTORS® Can Plan for Quarterly Taxes

Aug 27, 2017 by

As a REALTOR®, you’re on call around the clock for your clients. Every day is different, and the variety is one of the many reasons it’s such an attractive profession. Despite the flexibility that being a REALTOR® affords you, there’s one element that must follow a firm schedule: your taxes.

The Basics of Quarterly Taxes
Whether you work under a large broker, an independent broker, or totally on your own, the government considers REALTORS® to be self-employed. As such, you are required to pay quarterly taxes on your estimated income for the year. These quarterly tax payments will then cover your tax obligations to pay the income tax and self-employment tax that you owe.

Since self-employed people often end up paying more in taxes than those who are employed by others, the IRS requires quarterly payments so they don’t risk people not having the adequate cash on hand for a once-a-year lump sum.

Self-employment taxes cover Medicare and Social Security taxes, which the majority of wage earners have automatically deducted from their paychecks by employers. Since it is your responsibility to file these taxes as a self-employed individual, it is critical to keep paperwork for your business expenses organized.

Deadlines
As the name implies, quarterly taxes are due four times a year—on January 15, April 15, June 15 and September 15. Paying your quarterly taxes by the deadline is critical, and failure to do so will result in penalties and interest charges.

Set Yourself Up for Success
Every REALTOR® needs to save their receipts and stay organized to get the most back in tax deductions; however, with today’s digital tech, you can skip the shoeboxes full of receipts and spreadsheets detailing your expenses. Instead, make technology work for you and save yourself time.

Use Quickbooks Self-Employed, a National Association of REALTORS® (NAR) Member Benefits Program partner, designed with entrepreneurs like real estate agents in mind.

Create a tax profile to easily see how much you owe for your taxes each quarter. Then use the tax reports feature to create professional reports to send to your CPA so they can have all the information they need. The software also has tools like receipt capture and a mileage tracker to make keeping track of expenses easier.

Generally, when estimating your quarterly tax payments, you will use your income and taxes owed from the previous year. QuickBooks will automatically calculate your estimated quarterly payments, but you can also calculate them using the Estimated Taxes IRS form.

If you have a more complicated income situation, it may be in your best interest to consult a tax professional for guidance tailored to your specific situation to avoid paying too much or too little in quarterly taxes.

QuickBooks Self-Employed is a proud partner of the National Association of REALTORS® REALTOR Benefits® Program. REALTORS® receive a free 30-day trial and 50% off their first year subscription of QuickBooks Self Employed.

For the latest real estate news and trends, bookmark RISMedia.com.

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Actionable Marketing for REALTORS®: Digital Trends to Watch and Practice

Aug 26, 2017 by

Editor’s Note: This was originally published on RISMedia’s blog, Housecall. See what else is cookin’ now at blog.rismedia.com:

Digital technology is always being improved upon. As the tools of digital marketing are being upgraded, so are the ways that technology can be used to reach new customers. As soon as you learn one new strategy, a newer and better one appears. It is important to stay abreast of the emerging trends and technologies so that you can make full use of them to the advantage of your business. To that end, here are some of the latest digital marketing trends for real estate agents in 2017.

Video Marketing
You cannot have a marketing campaign these days without using video. Video is one of the most valuable tools in your marketing basket. It is a single stone that can kill many birds in one throw.

First of all, video engages customers in ways that flat text does not. People are like dinosaurs; their eyes are drawn to whatever is moving. They will spend only four seconds on a website, but two and a half minutes on a video. With that in mind, having video on your site will, at the very least, encourage people to stick around—and if people are going to stick around to watch the video, then it better be engaging, and it better get across the information you want them to have.

Because video can draw people in and keep them on your website, they can also help to optimize your website for the search engines and boost your page rank. One of the many variables in the algorithms by which search engines judge a website is how long people stay on the site. The longer people stay on your website, the more valuable the search engine thinks it is.

How to Use Video Marketing
Everybody is on social media, and video has become a popular item there. Post videos on your social media platforms showing off your listings.

Create virtual home tours. This allows clients and potential clients their first taste of a property without having to get in the car and go see it. They save you and your clients a lot of time. Actual home tours will still be necessary, but virtual home tours can allow prospective homeowners a chance to weed properties off their list, saving everyone time when it comes to actually looking at properties.

While video can boost your ratings, text is still the means by which content is judged. This means that you should make sure that video descriptions and meta tags are optimized for the search engines.

Target Your Content
You could create content to appeal to as many people as possible, but the truth is, generic content does not get you very far. Instead, you should identify your niche in the market and target your content to that audience. For example, if you are targeting empty-nesters who are looking to downsize, then having virtual tours of McMansions will probably not appeal to them. Here are some more specific ways to target your niche audience:

Your Blog
If we continue with the example of having downsizing empty-nesters as your niche market, then you would focus blog posts on that audience. They are looking for useful information in their attempts to make their life simpler now that they no longer have children at home. You might, therefore, focus blog posts on things like reducing possessions, the benefits of living in a smaller home and highlights of communities geared toward the 55-plus crowd.

Video Tours
Your video tours, similarly, would target homebuyers who are moving toward retirement. You might offer home tours of smaller homes and condominiums. You might also offer neighborhood tours featuring businesses and services that would be of interest to active adults who no longer have children at home.

Market Listings and Guides for Mortgage Products
If you are focused on one particular group, then, naturally, your listings should reflect that. If you are focused on empty-nesters, you could have listings for condos, vacation properties and anything you think might appeal to your clients.

Also, there are mortgages for all kinds of homebuyers, so your blog should offer information on the things you think might be useful to your group, but also have a separate financing guide for quicker reference and an understanding of their options.

Make Sure Your Website Is Mobile-Friendly
Mobile devices have overshadowed desktop computers as the No. 1 means of searching the web. On top of that, the majority of people who search for local businesses will contact that business within 24 hours. If potential clients are looking for homes on their mobile device, then you should make sure that your website is mobile-friendly with simple copy and contact information on every page.

If you want to keep your real estate business viable in the 21st century, then it is vital to be up to date on the latest in digital marketing strategies. Keeping up with your business and all of the latest marketing trends can be a lot to manage. Do not be afraid to delegate a few of those responsibilities to a marketing agency. Keeping up on the latest digital marketing trends may cost you in time and money, but those costs will be far outweighed by all of the benefits.

For the latest real estate news and trends, bookmark RISMedia.com.

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