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Article: How to Choose the Right Tech Products in 2014

Nov 30, 2013 by

With a new year on the horizon, now’s the time when brokers are setting goals for 2014. For many, achieving these goals may require new tech tools or services. If your brokerage is looking to add or upgrade technology products, the first step is to thoroughly research your options.

Over the past several months, RE Technology has published a series of articles to help real estate brokers do just that. Each article offers helpful questions to consider before purchasing and lists specific products that may suit your needs. Kick off your research by choosing the type of product you’re interested in learning more about from the list below:

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Tagged: Tech Products Tech Services

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RET Broker Technology Feed

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Keller Williams rolling out new logo across platforms, products and tools

Oct 19, 2013 by

With simplified branding, franchisor says it’s staying true to ‘agents-first’ philosophy

Franchisor Keller Williams Realty Inc. has simplified its  logo in conjunction with its 30th anniversary and will immediately begin rolling out the new branding across its platforms, products and tools, including its proprietary marketing system, eEdge, and its new agent-branded mobile app.

The simplified logo, which features a lowercase “kw” and sans serif “Keller Williams” that contrast with the script “KW” and block “Keller Williams” of the old logo (below), “stays true” to Keller Williams’ agents-first philosophy, said Ellen Curtis, Keller Williams’ executive director of marketing and communications, in a statement.

“We stand behind our agents, not in front of them — and our new identity reflects that,” Curtis said. “It’s purposefully simplified to complement our agents’ brands, not compete with them.”

The Austin, Texas-based franchisor claimed the North American agent count throne earlier this year with more than 90,000 agents

KW-logo-old

Previous Keller Williams Realty logo.

 

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