Listing Presentation Mastery

Jan 6, 2017 by

Ever since its onset, Eric Mead, a REALTOR® with Realty ONE Group’s The Mead Team in Anaheim, Calif., knew that Realtors Property Resource® (RPR®) would be a tool his team would capitalize on. Closed to the public, RPR® is the largest database of parcel-centric property information that provides agents with one streamlined system obtained from multiple sources. With public records, tax assessment info and school district data, RPR serves as a one-stop shop for real estate professionals looking to spruce up their listing presentations and attract more clients.

Armed with the system’s geo-spatial imagery, historical information, heat maps, and more, Mead and his team bask in the confidence that the robust resource gives them…especially when it comes to comps.

“What I really count on is the value range [provided by RPR]. If we’re seeing four or five houses, we’ll look at some at the bottom of the scale and some at the top of the scale. When it comes time to write an offer, it’s an easy conversation to have. RPR gives us confidence and makes us look good,” says Mead.

Using RPR’s customizable reports is an easy way for REALTORS® to deliver information, and more importantly, to tailor that data specifically to each client. RPR helps calm client qualms and provides agents with stunning visuals and easily presentable info that works to educate both buyers and sellers. For example, agents can generate a Seller’s Report to show side-by-side property comparisons, pricing strategies, local market conditions, and more. On the buyer’s side, a Comparative Analysis can create a price range based on comps and market information, as well as the agent’s own knowledge of the property, neighborhood and market.

“It saves me time and money,” says Mead. “It gives me confidence that I’m putting out a product that’s close to where it should be. If I’m 80-100 percent confident, I’ll send out that mini-report [of comps]. If I don’t agree with a valuation, or there’s a discrepancy, I can make the change right in the system or do another valuation right there. It helps on every single listing appointment.”

RPR also has a drive-time tool that tells buyers how long their commutes will be from said locations. When paired with its various school and neighborhood reports, RPR helps REALTORS® keep their ears to the ground in terms of buyer wants, needs and concerns.

“Everything helps in this tool. It’s my go-to now that I use every day. I must have pulled 100 reports from there last month alone,” says Mead (at press time).

While Mead is currently training the rest of his team, he points to RPR’s in-depth eBooks as another tool that takes RPR to the next level. These digital supplements cover topics from open houses and geographic farming to successful listing presentations and tips for working with buyers. And it’s all included within RPR, which is free for all NAR members.

Mead also loves RPR’s graphics that can be placed on landing pages. Coinciding with the various reports that can be generated by RPR, these graphics help turn landing pages into lead gen sites full of co-branded logos, banners and graphics. When paired with attractive, user-friendly designs, RPR’s custom-generated information becomes even more powerful, helping reel in on-the-fence clients.

“Then, we just nurture leads until we can convert them,” says Mead.

For more information, please visit

Nick Caruso is RISMedia’s senior editor. Email him your real estate news ideas at

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Top 5 Tips to Win the Listing at Your Next Presentation

Oct 29, 2014 by

We recently polled ListHub Pro customers to learn how they prepare for listing presentations and what tips they would offer other agents to help them win the listing. An overwhelming theme among the responses was the importance of preparation. Of those surveyed, 55 percent says they spend one to two hours preparing for listing presentations […]

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Article: 20 DO NOTs to avoid for an Awesome Real Estate Listing Presentation

Sep 8, 2013 by

This is the third post in a series of articles from TouchCMA that offers a total of 56 tips for better listing presentations. This post lists 20 DO NOTs. For 36 DOs, read articles one and two.

The Don’ts

37. Don’t show up late. Make a great impression and show up a few minutes early. You should treat it like a job interview–after all, it is!

38. Don’t carry strong smells on your person. Pets, cigar or cigarette smoke, alcohol, strong cologne or perfume, garlic–these can be immediate turn-offs and make up someone’s mind before you even have a chance to speak.

39. Don’t neglect your homework. Know the seller’s motivations for their life change, the general condition of their home and how much work they are willing to do to get their house ready for the market.

40. Don’t overlook the seller’s financial situation. Finances are a touchy subject, so you may not want to ask directly, but infer what you can from what they say.

41. Don’t treat the real estate listing appointment too casually. Take your clients (or prospective clients)[…]

Tagged: Advice Listing Presentation

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Article: 18 Tips for an Awesome Real Estate Listing Presentation

Sep 1, 2013 by

This is the first in a series of articles from TouchCMA that offers a total of 56 tips for better listing presentations.

touchcma_56-tips-listing-presentationsSeven seconds.

That’s how much time it takes to make a first impression. As an agent, your first impression has to be fantastic in order to convince a seller to list with you. Proper planning and preparation will gain you an edge over the competition and earn your potential seller’s business.

In this post, you will find an extensive list of tips to help you stand out, look great and increase your chances of winning a real estate listing.

Do Your Research

1. Learn everything relevant that you can about the listing property and seller. Check tax records for details on the property. You should also try a simple Google search to see if your potential client maintains an online presence on sites like LinkedIn or Facebook.

2. Drive by the property to get a sense of the neighborhood and[…]

Tagged: Listing Presentation

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Article: 18 More Tips for an Awesome Real Estate Listing Presentation

Aug 31, 2013 by

This is the second post in a series of articles from TouchCMA that offers a total of 56 tips for better listing presentations. Read the first article here.

business_womanStand Out from the Competition

19. Never speak ill of your competition. Talk respectfully about your fellow agents, and you’re more likely to receive the same courtesy in return.

20. Provide the same high level of service, no matter the value of your client’s property.

21. Encourage sellers to interview multiple agents to ensure they are working with the right person.

22. Never put pressure on potential clients. Don’t be afraid to ask for what you want, but pestering will not win you business.

23. Be informative without being aggressive or pushy.

24. Be honest. Share the good and the bad and be constructive with your advice, but don’t sugarcoat the situation.

25. Dress well and appropriately for the client[…]

Tagged: Advice Listing Presentation

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