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How Virtual Twilight Photos Sold a Languishing Listing

Dec 3, 2018 by

By Harry Parson, guest contributor

A picture is worth a thousand words, and if you have bad photographs of your listing, it tells a thousand bad stories.

So, when I recently took over a home that had been lingering on the market for more than a year, I focused on its photography and online presentation. The home had been listed using poorly lit and composed photographs, which was doing little to generate buyer interest.

High quality photography truly makes the difference between a home that sits and a home that sells. In addition to having good photographs, I used tech tools from VHT Studios, a national real estate photography firm, like virtual twilight to help photograph and present the home in an evening glow to help it stand out from other photos too.

Virtual twilight is when image specialists use exterior photographs that are taken during daylight and then digitally alter them to reflect the warm indoor lights and cool outdoor hues of a home’s exterior at dusk. Twilight photographs stir emotions and make a connection with buyers. They also allow agents to showcase their listings in a new, differently lit way–without having to return for multiple photography sessions to capture a home in various lighting situations, or actually at dusk.

See the difference …

BEFORE

AFTER

The result?A buyer made an offer less than a week after I mounted the new images on my web site. Plus, the property sold for $ 20,000 over the asking price.

Why Virtual Twilight?

I used virtual twilight photos on the listing to make it stand out from similar-looking houses on the block. I believe the combination of higher quality photographs and the virtual twilight exterior made the difference.

In addition to the obvious beauty component, virtual twilight photos also help homes that have significant outside window reflections. It can be distracting when buyers see windows reflect other houses across the street, passersby, or cars parked on the street. This technology can remove these obstacles and replace them with a warm, romantic glow.

Virtual twilight photos aren’t just for luxury listings or already beautiful homes. For properties requiring exterior improvements, virtual twilight can add a polished look, improve curb appeal and increase buyer interest in practically any property.

ABOUT THE AUTHOR: Harry Parson is a Real Estate Broker with Coldwell Banker in Chicago, who engaged VHT Studios to take high quality photographs and conduct Virtual Twilight services on a local property.


Styled, Staged & Sold

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Before and After Photos: How Staging Can Make a Big Difference

Oct 25, 2018 by

By Patti Stern, PJ & Company Staging and Interior Decorating

What is the key to staging a home in appealing to a broad demographic?  Presenting a property’s main rooms so buyers can see its true potential beyond what they read in the listing.

A room showcased in a way that features the best use of the space will not only get noticed but will increase the perceived value and ultimately reduce the time spent on the market. The following are some examples of rooms that were “styled to sell” by meeting targeted buyer specific needs.

Feature a Room’s Original Purpose

Take away the guesswork from buyers by converting the key rooms of a home back to their original purpose. A living room that was being used as a library or office space (as shown in the example above) lacks the “wow factor” when entering the home and is a turn-off to young buyers looking for room to entertain guests.

By adding cozy furniture and modern accents such as a plush rug, wall art, and colorful throw pillows, the space has a fresh, welcoming appeal and helps buyers see the home’s true potential.

For the bedroom above that was used by the sellers as a wardrobe closet, it’s safe to say that buyers would lose interest if they can’t see how a full-sized bed, side table, and shelving would work in the room. Presenting a more functional use of the space rather than one that appears tiny with nothing but racks of hanging clothing, immediately might increase the property’s perceived value for buyers with young families.

Use Furnishings That Fit a Small Space

When staging a small, vacant property such as this flip/investment property shown above, choose the right sized furniture and don’t overdo with too many accents.

Try a love seat and smaller accent chair in the family room or position the head of a bed in front of a window to save space and increase perceived room size.

 

Present Creative Options For A Large Space

Or when styling a large space such as this living room, divide it into distinct sections to show creative uses of the space. We created a cozy game zone in this living room by incorporating a large round table and chairs accented with wall art by the window for an extra inviting touch. Buyers will not only be attracted to the style of the room, but the potential function as well.

For more examples of interior decorating and home staging, visit www.pjstagingdecorating.com.

PattiABOUT THE AUTHOR: Patti Stern is principal, interior decorator, and professional stager of PJ & Company Staging and Interior Decorating. She has been decorating and staging homes since 2005. She and her team provide turnkey, full-service home staging and interior decorating to clients across Connecticut, New York, and Massachusetts. She also developed an award-winning staging program for the luxury homebuilder, Toll Brothers. Her company received the Houzz 2015, 2016, 2017 and 2018 Awards for Customer Service.


Styled, Staged & Sold

read more

Before and After Photos: How Staging Can Make a Big Difference

Sep 9, 2018 by

By Patti Stern, PJ & Company Staging and Interior Decorating

What is the key to staging a home in appealing to a broad demographic?  Presenting a property’s main rooms so buyers can see its true potential beyond what they read in the listing.

A room showcased in a way that features the best use of the space will not only get noticed but will increase the perceived value and ultimately reduce the time spent on the market. The following are some examples of rooms that were “styled to sell” by meeting targeted buyer specific needs.

Feature a Room’s Original Purpose

Take away the guesswork from buyers by converting the key rooms of a home back to their original purpose. A living room that was being used as a library or office space (as shown in the example above) lacks the “wow factor” when entering the home and is a turn-off to young buyers looking for room to entertain guests.

By adding cozy furniture and modern accents such as a plush rug, wall art, and colorful throw pillows, the space has a fresh, welcoming appeal and helps buyers see the home’s true potential.

For the bedroom above that was used by the sellers as a wardrobe closet, it’s safe to say that buyers would lose interest if they can’t see how a full-sized bed, side table, and shelving would work in the room. Presenting a more functional use of the space rather than one that appears tiny with nothing but racks of hanging clothing, immediately might increase the property’s perceived value for buyers with young families.

Use Furnishings That Fit a Small Space

When staging a small, vacant property such as this flip/investment property shown above, choose the right sized furniture and don’t overdo with too many accents.

Try a love seat and smaller accent chair in the family room or position the head of a bed in front of a window to save space and increase perceived room size.

 

Present Creative Options For A Large Space

Or when styling a large space such as this living room, divide it into distinct sections to show creative uses of the space. We created a cozy game zone in this living room by incorporating a large round table and chairs accented with wall art by the window for an extra inviting touch. Buyers will not only be attracted to the style of the room, but the potential function as well.

For more examples of interior decorating and home staging, visit www.pjstagingdecorating.com.

PattiABOUT THE AUTHOR: Patti Stern is principal, interior decorator, and professional stager of PJ & Company Staging and Interior Decorating. She has been decorating and staging homes since 2005. She and her team provide turnkey, full-service home staging and interior decorating to clients across Connecticut, New York, and Massachusetts. She also developed an award-winning staging program for the luxury homebuilder, Toll Brothers. Her company received the Houzz 2015, 2016, 2017 and 2018 Awards for Customer Service.


Styled, Staged & Sold

read more

Before and After Photos: How Staging Can Make a Big Difference

Sep 8, 2018 by

By Patti Stern, PJ & Company Staging and Interior Decorating

What is the key to staging a home in appealing to a broad demographic?  Presenting a property’s main rooms so buyers can see its true potential beyond what they read in the listing.

A room showcased in a way that features the best use of the space will not only get noticed but will increase the perceived value and ultimately reduce the time spent on the market. The following are some examples of rooms that were “styled to sell” by meeting targeted buyer specific needs.

Feature a Room’s Original Purpose

Take away the guesswork from buyers by converting the key rooms of a home back to their original purpose. A living room that was being used as a library or office space (as shown in the example above) lacks the “wow factor” when entering the home and is a turn-off to young buyers looking for room to entertain guests.

By adding cozy furniture and modern accents such as a plush rug, wall art, and colorful throw pillows, the space has a fresh, welcoming appeal and helps buyers see the home’s true potential.

For the bedroom above that was used by the sellers as a wardrobe closet, it’s safe to say that buyers would lose interest if they can’t see how a full-sized bed, side table, and shelving would work in the room. Presenting a more functional use of the space rather than one that appears tiny with nothing but racks of hanging clothing, immediately might increase the property’s perceived value for buyers with young families.

Use Furnishings That Fit a Small Space

When staging a small, vacant property such as this flip/investment property shown above, choose the right sized furniture and don’t overdo with too many accents.

Try a love seat and smaller accent chair in the family room or position the head of a bed in front of a window to save space and increase perceived room size.

 

Present Creative Options For A Large Space

Or when styling a large space such as this living room, divide it into distinct sections to show creative uses of the space. We created a cozy game zone in this living room by incorporating a large round table and chairs accented with wall art by the window for an extra inviting touch. Buyers will not only be attracted to the style of the room, but the potential function as well.

For more examples of interior decorating and home staging, visit www.pjstagingdecorating.com.

PattiABOUT THE AUTHOR: Patti Stern is principal, interior decorator, and professional stager of PJ & Company Staging and Interior Decorating. She has been decorating and staging homes since 2005. She and her team provide turnkey, full-service home staging and interior decorating to clients across Connecticut, New York, and Massachusetts. She also developed an award-winning staging program for the luxury homebuilder, Toll Brothers. Her company received the Houzz 2015, 2016, 2017 and 2018 Awards for Customer Service.


Styled, Staged & Sold

read more

Before and After Photos: How Staging Can Make a Big Difference

Sep 7, 2018 by

By Patti Stern, PJ & Company Staging and Interior Decorating

What is the key to staging a home in appealing to a broad demographic?  Presenting a property’s main rooms so buyers can see its true potential beyond what they read in the listing.

A room showcased in a way that features the best use of the space will not only get noticed but will increase the perceived value and ultimately reduce the time spent on the market. The following are some examples of rooms that were “styled to sell” by meeting targeted buyer specific needs.

Feature a Room’s Original Purpose

Take away the guesswork from buyers by converting the key rooms of a home back to their original purpose. A living room that was being used as a library or office space (as shown in the example above) lacks the “wow factor” when entering the home and is a turn-off to young buyers looking for room to entertain guests.

By adding cozy furniture and modern accents such as a plush rug, wall art, and colorful throw pillows, the space has a fresh, welcoming appeal and helps buyers see the home’s true potential.

For the bedroom above that was used by the sellers as a wardrobe closet, it’s safe to say that buyers would lose interest if they can’t see how a full-sized bed, side table, and shelving would work in the room. Presenting a more functional use of the space rather than one that appears tiny with nothing but racks of hanging clothing, immediately might increase the property’s perceived value for buyers with young families.

Use Furnishings That Fit a Small Space

When staging a small, vacant property such as this flip/investment property shown above, choose the right sized furniture and don’t overdo with too many accents.

Try a love seat and smaller accent chair in the family room or position the head of a bed in front of a window to save space and increase perceived room size.

 

Present Creative Options For A Large Space

Or when styling a large space such as this living room, divide it into distinct sections to show creative uses of the space. We created a cozy game zone in this living room by incorporating a large round table and chairs accented with wall art by the window for an extra inviting touch. Buyers will not only be attracted to the style of the room, but the potential function as well.

For more examples of interior decorating and home staging, visit www.pjstagingdecorating.com.

PattiABOUT THE AUTHOR: Patti Stern is principal, interior decorator, and professional stager of PJ & Company Staging and Interior Decorating. She has been decorating and staging homes since 2005. She and her team provide turnkey, full-service home staging and interior decorating to clients across Connecticut, New York, and Massachusetts. She also developed an award-winning staging program for the luxury homebuilder, Toll Brothers. Her company received the Houzz 2015, 2016, 2017 and 2018 Awards for Customer Service.


Styled, Staged & Sold

read more
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