Google

What Is a Customer Relationship Management System, and Why Do You Need One?

Nov 12, 2018 by

Whether you’re an independent real estate agent or employed at an agency, a customer relationship management (CRM) system may be the key to attracting, managing and retaining clients.

What is a CRM system?

A CRM system is like your very own virtual personal assistant. It “allows you to track the entire customer journey, including all historical interactions…across all departments, be it sales, marketing, finance or customer service,” says Mason Frank Internationals’ Chief Marketing Officer, Kashif Naqshbandi.

In addition, the right CRM system can help you:

  • Communicate with clients throughout their entire home-buying process.
  • Follow up with potential clients at the right time.
  • Track productivity through leads/revenue.

“In the business of real estate,” a CRM system “is more like the lifeblood of your business. Without it, your business will die,” Ohio real estate agent and REALTOR® Eric Sztanyo stresses.

What are the benefits of using a CRM System?

Many real estate professionals, like the Director of the California Association of REALTORS®, Sebastian Frey, say it’s difficult to make a living in real estate without a CRM system.

“A CRM system helps agents stay in contact with their database, to maintain top-of-mind awareness with their sphere, clients and prospects,” says Frey. “Without a system to reliably communicate with hundreds or thousands of people, many opportunities to help customers will be lost.”

These virtual personal assistants can also give you peace of mind when it comes to managing your day-to-day. “I can add a contact to my CRM, and then basically relax,” says Texas property manager and REALTOR® Cassie Villela. “I know that the programs I’ve set up with remind me to interact with that person appropriately,” she adds.

What are some popular CRM Systems to choose from?

According to Naqshbandi, Salesforce is a CRM based entirely in the cloud. “It can integrate all of your digital channels into one comprehensive system, enabling you to manage your social media, email campaigns and digital advertising on one interface.

Licensed real estate professional James McGrath of New York recommends Contactually for its bucket feature. “You can easily make buckets (one for leads you haven’t spoken to, another for those you’re actively house hunting with, etc.) and add
reminders specific for each,” says McGrath.

If you have any questions or would like more information on how the Quicken Loans® Agent Relations team can help you grow your business, call (866) 718-9842 or email AgentRelations@QuickenLoans.com. You can also visit RealEstate.QuickenLoans.com.

Krystal Miller lives, works, and plays in the Detroit area and loves covering a variety of topics. She started her writing career in broadcast news and made the move to marketing copywriter in 2012. When she’s not writing, you can find her cruising around town on the back of a Harley or enjoying some quality time with her family in Northern Michigan.

For the latest real estate news and trends, bookmark RISMedia.com.

The post What Is a Customer Relationship Management System, and Why Do You Need One? appeared first on RISMedia.

RISMedia

read more

Multiple Choice: How Much Do You Need to Make Annually to Know If You Have to Pay Quarterly Taxes?

Oct 28, 2018 by

A. Estimated $ 25,000; B. Estimated $ 10,000; C. Estimated $ 15,000. Answer: C. If you make more than about $ 15,000 per year in real estate, you will probably need to pay quarterly taxes.

The post Multiple Choice: How Much Do You Need to Make Annually to Know If You Have to Pay Quarterly Taxes? appeared first on RISMedia.

RISMedia

read more

Staged to Sell: A Vintage Cottage That Was in Need of Some TLC

Oct 22, 2018 by

Home stager: Kelly Kurtz, a licensed REALTOR(R) with Exit Options Real Estate and founder of Simply Well Simply Organized

The home: This cottage was located in a small community in Groton, Mass. The home was rundown, and the owner had accumulated years of belongings that were scattered everywhere. Kurtz knew the home needed a deep cleaning and some staging to make it appealing to a buyer, without sacrificing the owner’s potential for profit by listing it under market value. Kurtz took the strategy of decluttering and cleaning the property but purposely muted her staging accessories to fit the style of the property. The home, which was built in 1925, was listed for $ 249,900.

BEFORE

AFTER – Photo Credit: Kelly Kurtz, Exit Options Real Estate

 

BEFORE

AFTER – Photo Credit: Kelly Kurtz, Exit Options Real Estate

 

BEFORE

AFTER – Photo Credit: Kelly Kurtz, Exit Options Real Estate

Kurtz’s Staging Tips:

1. Work with the “feel” of the property. In this cottage, there already was a “vintage feel” so Kurtz knew shiny, new accessories wouldn’t work. The home’s kitchen was last updated in the 1950s, and so she worked with what she had. She weaved in timeless accessories–like a red kettle on the stovetop and tea towel curtain valances–to bring out the vintage charm already present in the space. She added a vintage kitchen stool by the laundry area and a chrome rimmed high-top table and colored stools in a sitting room off the kitchen, which fit more a 1950s decor style.

Photo Credit: Kelly Kurtz, Exit Options Real Estate

2. Fit the home to the likely buyer. Kurtz envisioned what type of buyer might live there. She added simple accessories that would appeal to that demographic. Kurtz staged the home with inspiration that a young couple who possibly had a small, younger family would be drawn to the home’s location, square footage, and budget.

3. Highlight any unique features. Kurtz knew the vintage stove might be one of the first items that many real estate professionals would recommend replacing, but instead she sought to accentuate it. The new owners could then decide to keep or toss it after they closed on the home, but it was all part of the vintage feel she tried to create.

 

Have a home you recently staged that you’d like to show off here at Styled Staged & Sold? Submit your staging photos for consideration, along with three to five of your best spruce-up tips. Contact Melissa Dittmann Tracey at mtracey@realtors.org.


Styled, Staged & Sold

read more

Multiple Choice: How Much Do You Need to Make Annually to Know If You Have to Pay Quarterly Taxes?

Sep 25, 2018 by

A. Estimated $ 25,000; B. Estimated $ 10,000; C. Estimated $ 15,000. Answer: C. If you make more than about $ 15,000 per year in real estate, you will probably need to pay quarterly taxes.

The post Multiple Choice: How Much Do You Need to Make Annually to Know If You Have to Pay Quarterly Taxes? appeared first on RISMedia.

RISMedia

read more

Apple Unveils New iPhone XS—Do Agents Need One?

Sep 14, 2018 by

Each year, smartphones play a bigger role in our everyday lives—to the point that for most of us, our entire livelihood is managed by this small device. On September 12, Apple unveiled its latest iPhones, the iPhone XR, starting at $ 749; iPhone XS, starting at $ 999; and iPhone XS Max, starting at $ 1,099.

However, Apple didn’t unveil a “revolutionary” device, but, rather, a better, faster version of its predecessor. It even goes as far as saying, “iPhone XS is everything you love about iPhone. Taken to the extreme.” In other words, the new iPhone XS is a much better, faster version of the iPhone X. The question becomes: Do you need one?

Design
Design isn’t necessarily a key factor when deciding if one should purchase a new phone; however, it’s hard to say that one can’t be lured by the shine and appeal of a new object. In this case, the new iPhone XS looks just like the latest iPhone X. It has a stainless steel frame and comes in three colors: gold, silver and space grey. Perhaps the most important aspect to its design is the display; it essentially takes over the entire screen in its 5.8-inch and 6.5-inch screens. This means the end user has a bigger surface area to work and communicate than ever before on an iPhone. One could say that is a distinguishable attribute that sets the new iPhone apart from others.

Battery Life and Storage
The iPhone XS will also have a longer battery life than the original iPhone X. The iPhone XS will have 30 more minutes of battery life, and the iPhone XS Max will last up to an hour and a half longer. Despite rumors suggesting the iPhone XS would include wireless charging, this is one feature that was not included in the latest update.

Additionally, the iPhone XS Max will have larger storage capabilities than ever before, with as much as 512 GB of storage. This is one of the reasons why the iPhone XS Max is the most expensive iPhone to date.

Siri Shortcuts
According to Apple, the new iPhone XS series will have a “smarter Siri.” Think of this as your own personal assistant who is communicating your entire schedule with you on a daily basis. For instance, Siri will wake you up in the morning at 8:00 a.m., and as you head out the door, order and pay for your coffee (just the way you like it), so all you’ll have to do is grab it and go. As you pick up your coffee, Siri will pull up the address of your first listing appointment of the day and configure the fastest route to that appointment.

As 11:00 rolls around, and the time has come for you to wrap up your listing appointment, Siri will remind you that you’ll need to email comps to your other clients Mr. and Mrs. Smith by 1:00 p.m., so they have time to review them before your listing appointment the following morning. Then, at 3:30, Siri will remind you that your dry cleaning is ready for pick-up, and that you must stop by the office to pick up some contracts before heading home.

For those who can’t afford a personal assistant, the iPhone XS offers a great solution to stay organized and on top of things in your busy day-to-day.

Camera
Perhaps one of the most exciting aspects of the latest iPhone is the camera. The freedom to carry such a powerful device has made it possible to take quality pictures without relying on a photographer or a professional camera. Just like the previous version, the new iPhone XS has two rear cameras with an improved true tone flash that’s reported to be twice as fast as the previous version.

Additionally, Apple has added some new photo editing features to the iPhone XS models: one can now edit the depth in the background of a picture, which means you can adjust the blur after taking a shot. For instance, if you wanted to take a picture of your listing with the focus primarily on the home and not the neighborhood and yard, you can adjust the blur to ensure the home itself is the focal point of that picture. This new functionality could also be useful in updating your headshots more often; in fact, Apple showcased a few headshot photos as examples when unveiling its new camera features.

Dual SIM Capability
Although dual SIM has already been adopted by some Android models, Apple announced Wednesday that its new iPhone XS will be the first model to carry this capability. Dual SIM allows you to keep work and personal life separate. One can have a SIM card for business and a separate SIM card for personal things. Dual SIM phones will let you know which line a call or text is coming through on. This means you’ll be able to differentiate between business or personal calls before answering the phone.

Dual SIM also allows you to have better coverage, since you can add SIMS from two different carriers to a single smartphone. Basically, if your showings are in an area with poor service, the other SIM card can work as back-up if your second carrier has better coverage in that particular area. In order to utilize this feature, you’ll need to find a carrier that offers this service. Apple displayed logos from major carriers, so it’s safe to say the majority will have this functionality.

New technology is always exciting, but whether or not the new iPhone XS is right for you is a decision only you can make. Speaking of new technology, Homes.com has completely reimagined how consumers search for a home. It’s now easier than ever for homebuyers to find the home they love. To learn more about the new technology on Homes.com and its innovative, new advertising opportunities, click here.

Monica Torresi is the senior marketing manager at Homes.com. For more information, please visit marketing.homes.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Apple Unveils New iPhone XS—Do Agents Need One? appeared first on RISMedia.

RISMedia

read more
Sitio web optimizado por: SEO Valencia
Plugin Modo Mantenimiento patrocinado por: Wordpress modo mantenimiento