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What Is a Customer Relationship Management System, and Why Do You Need One?

Nov 12, 2018 by

Whether you’re an independent real estate agent or employed at an agency, a customer relationship management (CRM) system may be the key to attracting, managing and retaining clients.

What is a CRM system?

A CRM system is like your very own virtual personal assistant. It “allows you to track the entire customer journey, including all historical interactions…across all departments, be it sales, marketing, finance or customer service,” says Mason Frank Internationals’ Chief Marketing Officer, Kashif Naqshbandi.

In addition, the right CRM system can help you:

  • Communicate with clients throughout their entire home-buying process.
  • Follow up with potential clients at the right time.
  • Track productivity through leads/revenue.

“In the business of real estate,” a CRM system “is more like the lifeblood of your business. Without it, your business will die,” Ohio real estate agent and REALTOR® Eric Sztanyo stresses.

What are the benefits of using a CRM System?

Many real estate professionals, like the Director of the California Association of REALTORS®, Sebastian Frey, say it’s difficult to make a living in real estate without a CRM system.

“A CRM system helps agents stay in contact with their database, to maintain top-of-mind awareness with their sphere, clients and prospects,” says Frey. “Without a system to reliably communicate with hundreds or thousands of people, many opportunities to help customers will be lost.”

These virtual personal assistants can also give you peace of mind when it comes to managing your day-to-day. “I can add a contact to my CRM, and then basically relax,” says Texas property manager and REALTOR® Cassie Villela. “I know that the programs I’ve set up with remind me to interact with that person appropriately,” she adds.

What are some popular CRM Systems to choose from?

According to Naqshbandi, Salesforce is a CRM based entirely in the cloud. “It can integrate all of your digital channels into one comprehensive system, enabling you to manage your social media, email campaigns and digital advertising on one interface.

Licensed real estate professional James McGrath of New York recommends Contactually for its bucket feature. “You can easily make buckets (one for leads you haven’t spoken to, another for those you’re actively house hunting with, etc.) and add
reminders specific for each,” says McGrath.

If you have any questions or would like more information on how the Quicken Loans® Agent Relations team can help you grow your business, call (866) 718-9842 or email AgentRelations@QuickenLoans.com. You can also visit RealEstate.QuickenLoans.com.

Krystal Miller lives, works, and plays in the Detroit area and loves covering a variety of topics. She started her writing career in broadcast news and made the move to marketing copywriter in 2012. When she’s not writing, you can find her cruising around town on the back of a Harley or enjoying some quality time with her family in Northern Michigan.

For the latest real estate news and trends, bookmark RISMedia.com.

The post What Is a Customer Relationship Management System, and Why Do You Need One? appeared first on RISMedia.

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Multiple Choice: How Much Do You Need to Make Annually to Know If You Have to Pay Quarterly Taxes?

Oct 28, 2018 by

A. Estimated $ 25,000; B. Estimated $ 10,000; C. Estimated $ 15,000. Answer: C. If you make more than about $ 15,000 per year in real estate, you will probably need to pay quarterly taxes.

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Staged to Sell: A Vintage Cottage That Was in Need of Some TLC

Oct 22, 2018 by

Home stager: Kelly Kurtz, a licensed REALTOR(R) with Exit Options Real Estate and founder of Simply Well Simply Organized

The home: This cottage was located in a small community in Groton, Mass. The home was rundown, and the owner had accumulated years of belongings that were scattered everywhere. Kurtz knew the home needed a deep cleaning and some staging to make it appealing to a buyer, without sacrificing the owner’s potential for profit by listing it under market value. Kurtz took the strategy of decluttering and cleaning the property but purposely muted her staging accessories to fit the style of the property. The home, which was built in 1925, was listed for $ 249,900.

BEFORE

AFTER – Photo Credit: Kelly Kurtz, Exit Options Real Estate

 

BEFORE

AFTER – Photo Credit: Kelly Kurtz, Exit Options Real Estate

 

BEFORE

AFTER – Photo Credit: Kelly Kurtz, Exit Options Real Estate

Kurtz’s Staging Tips:

1. Work with the “feel” of the property. In this cottage, there already was a “vintage feel” so Kurtz knew shiny, new accessories wouldn’t work. The home’s kitchen was last updated in the 1950s, and so she worked with what she had. She weaved in timeless accessories–like a red kettle on the stovetop and tea towel curtain valances–to bring out the vintage charm already present in the space. She added a vintage kitchen stool by the laundry area and a chrome rimmed high-top table and colored stools in a sitting room off the kitchen, which fit more a 1950s decor style.

Photo Credit: Kelly Kurtz, Exit Options Real Estate

2. Fit the home to the likely buyer. Kurtz envisioned what type of buyer might live there. She added simple accessories that would appeal to that demographic. Kurtz staged the home with inspiration that a young couple who possibly had a small, younger family would be drawn to the home’s location, square footage, and budget.

3. Highlight any unique features. Kurtz knew the vintage stove might be one of the first items that many real estate professionals would recommend replacing, but instead she sought to accentuate it. The new owners could then decide to keep or toss it after they closed on the home, but it was all part of the vintage feel she tried to create.

 

Have a home you recently staged that you’d like to show off here at Styled Staged & Sold? Submit your staging photos for consideration, along with three to five of your best spruce-up tips. Contact Melissa Dittmann Tracey at mtracey@realtors.org.


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Multiple Choice: How Much Do You Need to Make Annually to Know If You Have to Pay Quarterly Taxes?

Sep 25, 2018 by

A. Estimated $ 25,000; B. Estimated $ 10,000; C. Estimated $ 15,000. Answer: C. If you make more than about $ 15,000 per year in real estate, you will probably need to pay quarterly taxes.

The post Multiple Choice: How Much Do You Need to Make Annually to Know If You Have to Pay Quarterly Taxes? appeared first on RISMedia.

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