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Not Seeing Your Listings?

Jul 12, 2019 by

If you recently signed up for a new Homes.com Connect account though the ‘Listings’ area of ACEsocial but are not seeing your listings, it might be that you have not completed the ‘Request Listing Access’ process.

Please be sure to login to your Homes.com Connect account and complete the the ‘Request Listing Access’ steps outlined here.

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Four Reasons to Focus on Listings

Jul 5, 2019 by

As you venture into this business, my goal is to see you succeed sooner rather than later. I’ve seen agents struggle. I’ve seen agents soar. Trust me when I tell you, it’s a whole lot more fun watching people thrive. That’s why when I’m in front of an audience or teaching a workshop, one of my main objectives is to get this concept through to agents: You can be good at many things, but if you can’t effectively communicate with the seller, real estate is always going to be frustrating work.  

And life is full of enough frustration, don’t you think? Let’s, instead, get you focused, skilled and a master of getting the listing, so your life can be something to really smile about.

Here are the top four reasons listings (and listing inventory) are the name of the game:

  1. You’ll make more money in less time.Any real estate speaker will tell you that most top-producing agents get 75 percent of their income from listings sold and 25 percent from buyers. That’s the reason you should spend 75 percent of your energy building your inventory, and 25 percent of it with buyers.
  2. You’ll have less stress and more fun when you focus on building your listing inventory. It’s stressful to take a buyer out and show them house after house after house, then hear them turn around in two months and say, “You know what? We changed our minds. We’re not going to buy.” But when you go on listing appointments, even if you don’t get all the listings, you feel a sense of accomplishment because you know you’re a step closer to getting one.
  3. With listings, you are in control of your career.He or she who holds the listings is in control of the marketplace.
  4. If you have listings, you’re immune to outside conditions.You’re not a victim of the economy, whether it’s a buyer’s or seller’s market, etc. If you’ve got a large inventory of listings, you’re going to make a sale. Period.

If your goal is to succeed with more ease in less time, focus on building an inventory that works for you—whether something happens that takes you away from your work, or whether you choose to take some downtime and you know your business is working even when you’re sitting on a beach somewhere or climbing a mountain. Notice I said focused on—not worrying. Worry is a waste of your time and energy. Instead, spend that time and energy building a smart real estate business around a solid inventory and you’ll have a whole lot more fun along the way.

You’ve got this. I’m here to help, with a passionate community of Power Agents® that can be there for you as well. Learn more at www.ThePowerProgram.com/NewAgentSuccess.

Darryl Davis, bestselling author of “How to Become a Power Agent in Real Estate and owner of Darryl Davis Seminars, has trained and coached over 100,000 real estate professionals around the globe for more than 27 years. He is the founder of the Next Level® real estate training system, The Power Program®, which has helped agents double their production over their previous year. For more information, and the new agent tools that can help take you to your Next Level®, please contact darryl@darrylspeaks.com or visit www.ThePowerProgram.com/NewAgentSuccess.

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Sprinkling the Holidays Into Your Listings

Dec 13, 2018 by

The season is upon us, and now is not the time to ignore your business—especially your listings—but rather, a great time to make it stand out.

That said, here are a few tips to help infuse your staging, listing photos and open houses with a bit of holiday spirit to grab the attention of potential buyers. Just remember: Run your ideas by your seller and don’t go overboard. You want to attract buyers, not push them away!

  1. Depersonalize it. Whenever showing your seller’s house, the general rule is to keep personal information about them out of sight. Holiday photos and personalized decorations, like pictures from the family hay ride or Christmas stockings with the kids’ names on them, should therefore be stored during showings.
  1. Simplify it. While highlighting the holiday season, to draw positive attention to your listing, you want to ensure the property itself is the main attraction. You don’t need to fill the home with an abundant amount of colored lights, tinsel and trees to make it look festive. A few red, silver and gold touches can generate that same holiday feel without being obnoxious.
  1. Keep it classic. A simple wreath on the door or garland over the fireplace will be more universally appealing than an inflatable Santa or life-size Nativity scene. To appeal to more buyers, minimize or eliminate overtly religious symbols.
  1. Accentuate positive features. A bland mantle can look impressive with the right decorative touches. Bay windows can be accentuated with the right seasonal color scheme. A simple staircase can turn into a must-have feature if you present it right. Use seasonal decorating to draw attention to the details that make your listing different from others on the market.
  1. Sometimes a holiday scent is all that is needed. Winter wick potpourri, freshly baked cookies, scented pinecones, pine-scented air fresheners…there are many ways to create a seasonal scent. Just try not to overwhelm visitors. The fragrance should be a pleasant background effect, not a nasal assault.

Do you find yourself spending valuable time and resources marketing your listings without really knowing what you’re getting in return? How many of your leads are calling because of listing flyers you left at a new listings? How many picked up your card at an open house? If you aren’t sure what effect, if any, your marketing is having on your business, the Holiday Marketing for Real Estate eBook can help.

Patty McNease is director of Marketing for Homes.com. For more information, please visit marketing.homes.com.

For the latest real estate news and trends, bookmark RISMedia.com.

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Using Your Team’s Strengths to Land More Listings

Nov 26, 2018 by

In a listing appointment, we don’t get a second opportunity to make a great first impression. That’s especially true in the ultra-competitive team segment of real estate.

I really feel like the first step to a great listing appointment is to listen to the seller’s needs. I think this gives you an advantage. Have you ever thought of what a competing team may be doing? Let’s say that an agent for a competing team goes in and feels like they have to do most of the talking to impress the seller. Before we can really impress the seller, don’t we really have to listen and not make assumptions?

I love being the second or third agent to interview for the listing. This is a great opportunity, especially when the other agents print off comparables in a fancy brochure. Don’t get me wrong: Beautifully executed listing presentations are great—but opportunity lies in really getting to know the needs of the seller.

If you are having success as a buyer’s agent, then listening is something you are accustomed to. I think it’s important we use the same skills with sellers that make us great with buyers. Face-to-face experiences with buyers can be really useful on a listing appointment; they can demonstrate your true understanding of what the buyer is looking for. Don’t treat the listing appointment like it’s something different than what you or someone else on your team is already doing with buyers. These different pieces are all part of the same process for selling a home.

After discovering what’s most important to the seller, then it becomes crucial to know the product you’re selling inside and out. Instead of printing comparables, I do this research and studying at home. That way, I internalize the comparables, versus having to point to a piece of paper in front of them. Keep in mind most sellers have the same amount of information available to them, so personal preparation and really knowing what you’re selling are key.

Do you role-play prior to listing appointments? If you are able to, do it. Role-play with agents on your team, as well as with agents you don’t know. The skills you can improve role-playing are incredibly valuable, so please don’t overlook this. One thing I enjoy most about being a Workman Success Systems coach is being able to role-play with agents I have never met before, while also having my own coach moderate that role-play with valuable feedback.

Michael Harmon is a coach with Workman Success Systems and a REALTOR®, associate broker and the managing director for The Harmon Team at RE/MAX Prestige. He’s spent nearly 20 years as a sales agent and manager within the real estate and insurance industries, and has extensive sales training and leadership skills, as well as a commitment to cultivating long-lasting client relationships. For more information, please visit www.workmansuccesssystems.com.

For the latest real estate news and trends, bookmark RISMedia.com.

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