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Where Innovation and Networking Meet: Registration Open for realtor.com Results Summit

Aug 21, 2016 by

The real estate market’s made record strides this year, with spring and summer’s decade-high activity offering an encouraging outlook for the future.

PrintThere’s no better time to capitalize on the market’s momentum than at the Realtor.com® Results Summit, taking place this September in Las Vegas, where real estate professionals have the opportunity to learn from industry innovators, knowledge-share with peers, and understand the latest trends and technologies impacting real estate.

The event, to be held on Sept. 19 and 20 at the Encore at Wynn Las Vegas, features several notable sessions:

Social Influencer Breakfast Panels – Panel participants will share success strategies for social media lead generation and cultivation, with panels streamed on Facebook Live.

Economic OutlookRealtor.com® Chief Economist Jonathan Smoke will share the fundamental drivers in the market in the year ahead, including demographic and economic trends.

Technology Innovators – Matterport CEO Bill Brown will share the technology behind the 3D immersive marketing experience revolutionizing real estate.

Success Factors for Millennials – Million Dollar Listing San Francisco star Andrew Greenwell, founder of Venture Sotheby’s International Realty, will share his journey, as well as how to attract, serve and delight millennials.

The Power of Prediction and Lifetime Leads – Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die, will share insight on predictive analytics for real estate, touching on the hyper-personalized home search experience and lead follow-up.

To view the agenda in full, visit realtor.com/summit/.

 

To register for the realtor.com® Results Summit, click here.

Realtor.com® is operated by Move, Inc., a subsidiary of News Corp. Move, Inc.’s network of services and websites include Doorsteps®, FiveStreetSM, ListHub™, MarketSnapshotSM, Moving.com™, Reesio, SeniorHousingNetSM, TigerLead® and Top Producer® Systems.

For more information, visit realtor.com/summit/.

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Innovate with Purpose: CENTURY 21® Strategically Positioned for Change, Innovation and Growth

Jul 10, 2016 by

Five years ago, Century 21 Real Estate launched its SMARTER. BOLDER. FASTER.® brand campaign, focused on updating the industry’s perception of the 45-year-old real estate brand, one of the originators of the franchisor/franchisee model.

Today, the global powerhouse has a lot to be proud of as it celebrates the second-year sweep of the annual J.D. Power Home Buyer/Seller Study(SM) for 2014 and 2015 with the “Highest Overall Satisfaction for First-Time and Repeat Home Buyers and Sellers.” Not only does C21® remain the industry leader in consumer preference and awareness, the company is also rapidly becoming the brand of choice for industry professionals as well. The combination of a broker- and agent-centric value proposition and a focus on one of the company’s core values of delivering the highest standards of quality service throughout the consumer’s decision-making journey, has helped keep System members front and center in the hearts and minds of today’s consumer. The numbers speak for themselves. In 2015 alone, the company welcomed 497 new offices globally, with 405 new offices in the international markets and 92 new offices in core and strategic markets here in the U.S., including: Alaska, Arizona, California, Colorado, Florida, Georgia, Louisiana, Massachusetts, Mississippi, Michigan, North Carolina, Pennsylvania, Texas, Vermont, and Washington.

The brand’s 2015 performance growth was significant, and halfway through 2016, the C21® System is well on its way to having another record-setting year of growth. As President and Chief Executive Officer Rick Davidson proudly states: “We have developed our momentum through a keen focus on the value of our platform and quality of local market affiliates. The people affiliated with the CENTURY 21 brand are by far the System’s most valued asset as we grow our iconic global brand.”

An integral part of having earned the trust of consumers and confidence of real estate entrepreneurs began when Davidson and his leadership team developed and deployed a fundamental strategy that turned the heads of many people across the industry. The company spent countless hours focused on the market’s perception of local affiliates within its existing franchise base in virtually every primary, secondary and tertiary market in the U.S. Davidson personally visited hundreds of offices and interviewed competitors, ancillary service providers and other industry professionals to assess and understand how the brand was viewed in the local marketplace.

Ultimately, CENTURY 21 made the difficult but strategic decision to part ways with hundreds of affiliates in the U.S. alone. Now, six years later, the end result of this strategy to “prepare the landscape” is that the organization is affiliating with companies that are able to meet operating standards in a manner consistent with the C21 franchise system’s core values who can uphold the professionalism, honesty, integrity, and the highest standards of quality service associated with the Century 21 brand.

“As a leading global franchisor, eliminating franchisees during the deepest downturn in the real estate industry since the Great Depression was a difficult decision, however, one we knew would pay significant dividends in years to come,” says Davidson. “We believe that quality, not quantity, is far more important in establishing the CENTURY 21 brand as the brand of choice for real estate consumers and industry professionals alike.”

Davidson adds, “We knew the risk going in that our competitors would use our strategy against us as we weren’t publicizing our long-term objective. It was a tough several years, but today, we are well-positioned for continued growth and expansion throughout the U.S. and around the world.”

As a former commercial real estate sales professional, Davidson knows the value of proper due diligence. He personally interviews every new franchisee considering joining the System and analyzes not only the prospective affiliate’s market position and opportunity for growth, but as importantly, their human capital as a means of remaining steadfast in affiliating only the best companies, ensuring a proper fit between the owner(s) and the brand. There is also a focus on the opportunity to increase sales associate productivity and to growing profitable marketshare. Not only are franchisees of the CENTURY 21 System now operating in once dark and underperforming global markets, many existing members of the broker franchise network are experiencing tremendous office and sales associate growth.

So, let’s visit with the people—the “assets”—who are realizing significant growth within the CENTURY 21 System and, like their peers, are SMARTER. BOLDER. FASTER.® in their approach to making a difference for homebuyers and sellers, and in the communities in which they live and work.

A Record New Franchise Affiliation
On April 20, 2016, Century 21 Real Estate LLC announced that Southern California’s Troop Real Estate joined the CENTURY 21 Franchise System by entering into a partnership with Midvale, Utah-based CENTURY 21 Everest Realty Group. Troop, a 29-year unaffiliated brokerage with 550 agents and 14 offices in and around Ventura and Los Angeles counties, is now operating as CENTURY 21 Troop Real Estate. Led by seasoned management teams, the combined entity of CENTURY 21 Troop Real Estate and CENTURY 21 Everest Realty Group now consists of approximately 1,100 sales associates in 18 offices (4 in Utah and 14 in California).

CENTURY 21 Affiliated, Madison, Wis.
Broker/Owner(s): Dan Kruse
Office Count Growth: 75 percent

“The value proposition of the brand is clear: we are in the sales associate business. Our shared goal is to help affiliated sales associates better serve clients, communicate more effectively, and build short- and long-term relationships. In doing so, we leverage the assets provided by the CENTURY 21 System and put our affiliated agents front and center in our marketing and advertising efforts, first-class learning opportunities, and in the suite of tools and technologies they can use to stay in touch with contacts, nurture relationships, capture repeat and referral business and stay ahead of the competition. The outcome is that they are increasingly being noticed, liked, and talked about by industry peers as well as appreciative real estate consumers. Of course, our office managers are supportive of this strategy, as it helps them run more successful businesses and attract the attention of other companies and sales professionals who want the value proposition we are delivering to the market.”

CENTURY 21 Everest Realty, Midvale, Utah
Broker/Owner(s): George Morris/John Ciet
Increase in Number of Sales Associates: 69 percent
(exclusive of Troop partnership. See Sidebar.)

“Our affiliation with the CENTURY 21 System allows us to not only grow our market presence beyond what we could have alone, but, more importantly, we are able to look outside our base markets for accelerated growth and to make bold, strategic moves like the partnership we announced this past April with Southern California’s Troop Real Estate, a 29-year unaffiliated brokerage with 550 agents and 14 offices in and around Ventura and Los Angeles counties in California. We believe that what helps us grow is what separates us from the competition: the C21 value proposition of personalized attention, growth orientation, and the highest quality of professional service to our affiliated sales associates and, in turn, to the clients and customers they serve. Our internal systems, coupled with the C21 platform, are agile and dynamic enough to stay ahead of the evolving industry while helping sales associates affiliated with our company earn the affinity and trust of home-buying and -selling consumers in the marketplace.”

CENTURY 21 North Shore, Peabody, Mass.
Broker Owner(s): Jim D’Amico
Office Count Growth: 90 percent

“We love the SMARTER. BOLDER. FASTER.®   vision and what it means for consumers and sales associates. First, it provides for a System that is built to consistently evolve with its affiliated professionals, to move with global real estate markets and to adapt to technological innovation, which are all necessities to not only thrive and remain competitive, but also allow for making growth a strategic priority. Second, by its very nature, SMARTER. BOLDER. FASTER.® is all about providing our affiliated sales associates with the tools and technologies to find, understand and build relationships—both offline and online—with today’s diverse home-buying and -selling consumers. Lastly, we have been privileged to work with a corporate headquarters team that creates a strong foundation for success by focusing not only on innovation, but also a partnership-oriented approach with us and our customers and clients, which frees me and my leadership team to execute on future growth opportunities.”

CENTURY 21 Blue Marlin, Destin, Fla.
Broker/Owner(s): Jerry Sullivan and Johnathan Hughes

“We have a System in place that helps us become a trusted resource and a knowledge-base that consumers have come to rely on. We respect and value the fact that most consumers we help guide through the transaction process are making the single largest purchase of their lifetime. So, a key that works to separate the CENTURY 21 brand from other real estate companies is that our value proposition is not only grounded in assisting in the overall business growth and success of affiliated sales associates, but it is also focused on the families, individuals and communities in which we live and work. For example, CENTURY 21 has raised in excess of $ 114 million for Easter Seals, the brand’s philanthropic partner since 1979. In today’s socially-conscious world, where consumers seek out and choose to partner with companies that reflect their values, it’s yet another difference that helps separate us from the competition.”

CENTURY 21 Northwest Realty, Kirkland, Wash.
Broker/Owner(s): Chad Storey

“Access to the comprehensive suite of technology and tools provided by the CENTURY 21 System is certainly a primary driver for the success of affiliated sales professionals, but it is also the cache of affiliating with a brand that holds a continued position as the leader in consumer awareness, and its reputation for focusing on the importance of its people to deliver outstanding customer service. That’s why we have been able to grow so quickly as CENTURY 21 Northwest Realty. That said, as a broker, I can assure you that having a partner and leader like Rick is a definite value-add for us. We are excited to partner with a company who shares in our passion for real estate and the people we serve. The work of his team helps to ensure that we have access to a System that molds with the needs of our affiliated sales associates, giving us the ability to structurally evolve and adapt to new technologies and consumer preferences (and demands). The brand’s collective vision, stability and consumer-centric approach to business have helped us beat the competition to market and anticipate innovative change like the movement to smartphones, digital devices and big data analytics. Competition is fierce and no matter the volatility of the real estate market, we are uniquely positioned to stay aggressive and add marketshare. That’s the CENTURY 21 brand in a nutshell: growth for us as franchisees, and helping to engage, connect and validate the decisions of real estate consumers.”

The C21 Brand Market Momentum
Following is a list of new companies who selected Century 21 Real Estate as the best platform for their affiliated agents, their market, and their growth and long-term success in 2015, and for the first quarter of 2016.

CENTURY 21 Adams Lawndale, Belmont, Mass.
CENTURY 21 Asa Cox Homes, Painesville, Ohio
CENTURY 21 Blue Marlin, Destin, Fla.
CENTURY 21 Bob Leigh and Associates, Jackson, Miss.
CENTURY 21 Capital Brokers, Aventura, Fla.
CENTURY 21 Capstone Commercial Group, Gastonia, N.C.
CENTURY 21 Champions, Downey, Calif.
CENTURY 21 Connect Realty, Roswell, Ga.
CENTURY 21 Cornerstone, Wayne, Pa.
CENTURY 21 Emerald, Wilmington, Del.
CENTURY 21 Equity Realty Plus, Brockton, Mass.
CENTURY 21 First Choice, St. James, Mo.
CENTURY 21 Innovative Realty, Jersey City, N.J.
CENTURY 21 J. Bolos, Irmo, S.C.
CENTURY 21 Kierman Realty, Randolph, Mass.
CENTURY 21 KoRes, Weston, Fla.
CENTURY 21 KR Realty, Lawrence, N.Y.
CENTURY 21 Meridian Realty, Fayetteville, Ga.
CENTURY 21 Metro Brokers, Davison, Mich.
CENTURY 21 Northwest Realty, Kirkland, Wash.
CENTURY 21 Patriot, Fayetteville, N.C.
CENTURY 21 Peak Commercial, Woodland Hills, Calif.
CENTURY 21 Peak, Woodland Hills, Calif.
CENTURY 21 Platinum Partners, Atlanta, Texas
CENTURY 21 Premiere Real Estate, Columbus, Ga.
CENTURY 21 Realty Associates, West Bridgewater, Mass.
CENTURY 21 Realty Pros, Jacksonville, Fla.
CENTURY 21 SELA, New Orleans, La.
CENTURY 21 Seven Oaks Realty, Wesley Chapel, Fla.
CENTURY 21 Smart Realty Group, Staten Island, N.Y.
CENTURY 21 Strayer & Associates, Inc., Cresson, Pa.
CENTURY 21 Thomson & Co., Red Bank, N.J.
CENTURY 21 Toma Partners, Phoenix, Ariz.
CENTURY 21 Top Realty, Houston, Texas
CENTURY 21 Transcendent Realty, Medina, Ohio
CENTURY 21 Trenka Real Estate, Denver, Colo.
CENTURY 21 Troop Real Estate, Simi Valley, Calif.
CENTURY 21 Universal Luxury, Fort Lauderdale, Fla.
CENTURY 21 University Realty, Loma Linda, Calif.
CENTURY 21 Veterans, Levittown, Pa.
CENTURY 21 WC Realty, Wellington, Fla.
CENTURY 21 Wieder Realty, Pompano Beach, Fla.
CENTURY 21 World Connection, Miami, Fla.

Internationally, the CENTURY 21 System welcomed 405 new franchises, and the following new territories:

CENTURY 21 Croatia
CENTURY 21 Macedonia
CENTURY 21 Montenegro
CENTURY 21 Slovenia
CENTURY 21 United Arab Emirates – Dubai

Sales Associate Growth throughout the C21 System
In addition to the companies recognized in the main article, there are several other notable CENTURY 21 System offices who have realized significant increases in the number of sales associates since December 2013 (by total number of offices). They are:

CENTURY 21 Martinez & Associates, Las Vegas, Nev.: 227 percent increase
CENTURY 21 Olympian, Houston, Texas: 170 percent increase
CENTURY 21 Carioti, Orlando, Fla.: 145 percent increase
CENTURY 21 Alliance Realty Group, Wappingers Falls, N.Y.: 90 percent increase
CENTURY 21 Judge Fite Company, Dallas, Texas: 48 percent increase
CENTURY 21 Redwood Realty, Ashburn, Va.: 44 percent increase
CENTURY 21 Northshore, Peabody, Mass.: 40 percent increase
CENTURY 21 Beggins Enterprises, Apollo Beach, Fla.: 37 percent increase

CENTURY 21 Redwood Realty: A Manifestation of the Brand’s Culture
CENTURY 21 Redwood Realty, led by co-founders Edward Berenbaum, Shawn Milletary and Nick Pasquini, is one of many companies in the CENTURY 21 System that personifies the brand’s SMARTER. BOLDER. FASTER.® culture. Redwood’s visionary approach to real estate leverages their agents’ local knowledge to connect with consumers—both in person and online via their 2,800+ neighborhood, school and “live near” profile pages. Their state-of-the-art offices with contemporary work spaces and “homey” touches like fireplaces, cafes and foosball tables promote collaboration. Redwood is making a difference by creating a client-focused company along every consumer touchpoint in the real estate transaction process.

For more information, visit www.century21.com.

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Innovation and Inspiration Fuel the Future: Engel & Völkers Ramps up Momentum at Exchange Event

May 8, 2016 by

No real estate company knows more about innovative growth than Engel & Völkers. The European-based premium real estate brand opened doors internationally in 1977, and over the past four decades, they’ve stretched far from that first office in Hamburg, Germany. After making big moves across Europe, they expanded to North America in 2007, where they […]
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Access to listing data at Realogy ‘hackathon’ spurs innovation

Nov 8, 2013 by

150 coders converge on San Francisco event to create a winning real estate app

SAN FRANCISCO — At hour 27 of the around-the-clock “hackathon” hosted by Realogy in a huge room on the ground floor of San Francisco’s Moscone Center, about 40 energy drink-fueled coders busily put the finishing touches on the apps most started building just a day before.

At 12:30 p.m. on Thursday, the 15 teams who completed the event that started Wednesday morning began pitching their ideas to a panel of Realogy exec judges for a chance to win a cash prize and a spot in the National Association of Realtors expo on Friday and over the weekend in conjunction with its national meeting.

The winner, Team RealKick, a group of three led by Web designer Andrew Lockhart, took home $ 2,500 for a mobile app that helps agents guide consumers through the home shopping process. Lockhart spent the whole night coding, pointing to the collection of a half dozen empty Red Bull cans on his table as proof.

The app, conceived and built in just the one day, takes in a consumer’s stated interest in a property and surfaced listings from a multiple listing service based on a proprietary algorithm.

Consumers could accept, deny and communicate directly with the agent through the app about each specific listing. Agents, who would purchase the service and then share the app with clients, would be able to see in a dashboard view which homes their clients liked, didn’t like and why. They would also be able to send notes about specific properties to clients through the app.

What brought Lockhart and his team and the 150 other coders who participated in the event to the Moscone Center for an all-day, all-night hack was a chance to build real estate apps with a tool that gave them access to normalized listing data from six of the largest MLSs in the country, including California Regional MLS (CRMLS), Midwest Real Estate Data (MRED), Sandicor, Connecticut MLS (CMLS), InterMountain MLS and MLSListings.

The tool, built by Vancouver-based startup Retsly Software Inc., also gave coders access to more than 2 million listings sourced from proprietary listing databases from Realogy brands Century 21 Real Estate, Better Homes and Gardens Real Estate, Coldwell Banker Real Estate, ERA Real Estate and Sotheby’s International Realty.

The event, a follow-up to Realogy’s inaugural “Innovation Summit” held in June that featured a startup pitch competition, was a way to capitalize on the great software development talent that the Bay Area offers, said Alex Pierrello, CEO of Realogy’s franchise wing Realogy Franchise Group.

Pierrello said he was impressed by the innovation he saw bear fruit in just one full day.

Access to real estate giant Realogy was a pull for the developers, but the chance to work with a big data stream from the large MLSs and Realogy was even more attractive.

“This data was not available before,” said Daniel Jurek, who built the app “Home or Not” during the event, with partner Brian Curliss, that allowed users to look at photos of homes for sale in the MLS one at a time and quickly decide if they wanted to know more or not. The app, whose idea and execution were hatched in about 27 hours at the event and a spinoff of the dating app Tendr, were one of four runners up at the event.

homeornot

Team “Home or Not” put the final touches on their app before their presentation.

Jurek and Curliss, who run Mail Lift, a startup that sends handwritten letters on a salesperson’s behalf,  say they would love to work in real estate, but the opportunity to work with the scale of data that the event provided through Retsly’s tool hasn’t been available before.

“It would have taken months and a lot of money to get the data itself,” Curliss said. Having the data allowed them to focus on what they do best, they said, and incentivized them to pour their coding talents into real estate technology.

Josh Taylor, a product designer from Evernote, whose app that allows agents to list and market homes easily from a mobile device with MLS data was named a runner-up at the event, agreed.

Data access is a “huge barrier to entry,” Taylor said. The ability to access all the data in one spot was an incentive to build something innovative.

The data feeds Retsly negotiated were specifically for the hackathon, but Retsly’s co-founders Joshua Lopour and Kyle Campbell hope that the MLSs and Realogy will consider licensing their data for its platform going forward for developers to use.

Tribus, a provider of real estate technology services to agents and brokerages, announced today that it has taken an investment stake in Retsly, and will build a number of products that rely on Retsly’s services, including customizable Internet data exchange (IDX) interfaces, market data reports, and broker recruiting systems.

Jamie Goldman, a vice president with Realogy’s ERA Real Estate brand, said the event’s success will make Realogy consider doing more hackathons and consider bringing some high-quality coders in house.

The other two runner-ups were EverDwell, which built full-screen micro-sites of listings from MLS data with a tap of the finger and “Rent or Buy,” an app that showed whether it was more economical to rent or buy in any one ZIP code, based on home sale data from the MLS.

Copyright 2013 Inman News
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