Google Partners with Yelp to Bring Buyers More Neighborhood Information

Aug 3, 2016 by® recently announced the launch of Yelp local amenity information and® neighborhood trend data to help buyers get to know the community surrounding a potential new home.

Users can now view grocery stores, coffee shops, restaurants, drug stores, gas stations, and insurance companies directly on the property listing map for all® for-sale homes. Map pins include the business’s Yelp star rating to help potential buyers get a better understanding of the amenities in the area.

“Deciding on a potential neighborhood is often the first step in the home buying process,” says Ryan O’Hara, chief executive officer for®. “With the help of Yelp, we’ve enhanced our local data to take the anxiety out of living in a new area. Buyers now know exactly how close the nearest grocery store or coffee shop is to a potential new home before they even attend a showing.”

Potential buyers can also now read up on the latest community statistics for more than 20,000 different cities on® Local. A deeper understanding of a neighborhood’s median list prices, time on market and price per square foot can help consumers have more informed discussions with their agent and make educated purchase decisions.

O’Hara adds, “Adding an easy way for users to learn more about a specific community’s housing market helps us empower buyers on their journey to homeownership.”

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Information Central: How Brokers Can Solve Agent Content Needs Once and for All

Jan 19, 2016 by

Finally, we’re all on the same page about what matters most to today’s real estate consumers: relevant, consistent and timely information. In today’s Google-it-get-it world, it’s become paramount for agents to step up their content game to stand out as a credible source of the real estate information buyers and sellers need…and more importantly, expect. […]

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Going beyond Tech with Millennial Buyers: Transparency, Communication and Information Are Essential

Dec 15, 2015 by

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Ask the Experts: How to Collect More Accurate Contact Information from Open House Visitors

Nov 27, 2015 by

In today’s Ask the Expert column, we ask Mark Tepper, SeniorVice President of Sales for Open Home Pro® how agents can collect more accurate contact information from open house visitors. Mark Tepper: Many agents successfully use open houses to meet new prospects and entertain potential buyers. Unfortunately, visitors can get cagey about giving away their […]

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Insider Information For Shopping Mortgage Rates

Nov 22, 2015 by

Mortgage consumers standing on the threshold of their mortgage lender leap-of-faith decision, would do well to holster two strategic pieces of information to gain an advantage in their lender shopping quest. Knowing who is on the other team and what the game rules are can go a long way towards […]
Mark Greene – Mark Greene – Forbes

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