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Women in Real Estate: Business-Building Insights From RISMedia’s 2019 Newsmakers

Feb 3, 2019 by

A considerable number of this year’s RISMedia Real Estate Newsmakers are women who are making waves in the industry, advancing their businesses and significantly contributing to their communities. What’s the secret to their success? Strategies range from a focus on mentorship and coaching to relationship marketing and community involvement. Here are their approaches and insights on how fellow women in real estate can advance their business and reach their goals:

Mary Lee Blaylock
President/CEO – Berkshire Hathaway HomeServices California Properties
2019 RISMedia Real Estate Newsmaker, Luminaries 

“Being hands-on allows me to better understand and fully respect the job of each agent and employee in the enterprise. No one is more important than another. We are all equal human beings with complimenting roles all working toward a single goal: to bring our customers home,” says Blaylock.

Blaylock also reminds real estate professionals to remain honest and ethical when making decisions to reach long-term success. Additionally, Blaylock emphasizes that women should stay confident.

“Put the natural self-doubt aside that we as women have and focus on if the job is the right fit for you,” adds Blaylock. “Make a sound business decision for you and your family. Obtain the input you need and then simply go for it. Remain agile in all you do and remember to respect all people, including yourself!”

Katie Clancy
Team Lead, REALTOR®, Speaker, Trainer – The Cape House Team, William Raveis
2019 RISMedia Real Estate Newsmaker, Futurists  

“Achieving balance over the course of a day or week, especially with children, is impossible. As a mother, especially, I recommend that you strive for balance over the course of years instead,” says Clancy. “Intense, time-consuming, distracting motherhood is a season. Also, be patient. Stop fretting over your success like you have to achieve massive goals before you’re 40. In my early 40s, I was destitute, depressed and almost divorced. Now almost 10 years later, I’m enjoying success, happiness and (mostly) balance at levels I never thought possible.”

In terms of gauging success, it’s subjective. Many don’t fully understand the barometer for their impact—a fact represented by Clancy’s inner circle of inspiration.

“I have a ‘Board of Advisors’ which consists of people from all parts of my life and the country. Some of them don’t even know they’re on it. They’re all the people whom I try to emulate for certain things: confidence, sales, leadership, style, marriage, parenting, etc.,” says Clancy. 

Cheryl Eidinger-Taylor
COO/President – ERA Key Real Estate
2019 RISMedia Real Estate Newsmaker, Achievers

“I strive to make sure that each of my employees and agents knows that I care about them, both personally and professionally,” says Eidinger-Taylor.

In order to reach business success, she recommends that real estate professionals: 

  • Never stop learning
  • Read business books, self-improvement books and industry-related news, and listen to podcasts
  • Take the time to care for themselves so they can be of assistance to others
  • Spend 10-20 minutes per day in reflection/meditation or prayer—great ideas need to percolate
  • Walk the talk and lead by example
  • Listen twice as much as they speak
  • Practice compassion
  • Give their time, talent and treasure to others less fortunate

“If we all strive for these major things, then we are valuable to our clients and customers, and we keep their best interests in the forefront. Serving others is a gift that gives back because it creates a feeling of fulfillment and purpose,” says Eidinger-Taylor.

Isatou Ceesay
Broker – isatouproperties, CENTURY 21 Real Estate Center
2019 RISMedia Real Estate Newsmaker, Crusaders

“Determination is the key to success in real estate, in my opinion. Clients will not have the confidence in you if you are not passionate with what you do for them,” says Ceesay. “Women should not be intimidated by any assignment. You will always have someone to work you through the hurdles. You are not alone.”

This includes not being afraid to pursue leadership roles in business segments that often have few females in charge.

“Commercial real estate comes to my mind right away. It is dominated by men and I don’t know why,” says Ceesay.

Nicole Lopez
Team Leader – The PR Group, Intero Real Estate Services
2019 RISMedia Real Estate Newsmaker, Trendsetters

“I’ve always felt a distinct urge to help women who have a passion but might lack direction. Passion for the industry is something you can’t teach; however, I can help equip them with the tools needed to elevate and enhance my agents’ careers and lives. It is the most fulfilling aspect of what we do within the team,” says Lopez.

“I believe that in any sales profession, attaining and keeping the consumer’s attention is a large factor to achieving success within the field. We strive daily to come up with creative ideas to gain and maintain the consumer’s attention. This has helped us retain agents, listings and buyers,” adds Lopez.

Her “$ 250 in Free Tacos” promotion for her listings is one example of this, becoming a huge success after it gained national-level exposure.

“We love creating memorable experiences that keep our current and past clients engaged in our business and referrals coming. It’s truly the small things and attention to detail that will help keep your business booming for years to come,” she says.

Kiesha Curtis
Senior Buyer/Seller Specialist, REALTOR® – Realty Kings Properties
2019 RISMedia Real Estate Newsmaker, Inspirations 

“A major key is being a student of my craft. I study real estate! In order to be an expert in this field or any field, you must know it and be able to convey your expertise to others in a way they can understand,” says Curtis. “Another key is understanding purpose…why you do what you do. Define that for yourself, because that is what will keep you going when nothing seems to be working.”

Overall, Curtis believes real estate professionals should place others first, valuing relationships over transactions.

“Make sure those you serve know that you can take care of business—the rest will take care of itself,” says Curtis. “You’ll be overflowing with repeat business and referrals.”

Jerri Udelson
Master Certified Coach – Entrepreneurial Coaching & Consulting
2019 RISMedia Real Estate Newsmaker, Influencers

“As a coach, I partner with my clients, helping them create a vision for themselves and their business, acting as a sounding board and offering ideas and input when appropriate,” says Udelson. “I am often the cheerleader for clients who have no one else with whom they can feel comfortable and vulnerable in a highly-competitive environment.”

“Coaching has been key for women who have chosen to step up and start their own agencies or take their businesses to the next level by growing their teams,” adds Udelson.

The ideal atmosphere in which women thrive, according to Udelson? One of support and encouragement.

Know a Newsmaker? For information on nominating or becoming a 2020 RISMedia Real Estate Newsmaker, please email our executive editor, Maria Patterson, at maria@rismedia.com.

Liz Dominguez is RISMedia’s associate content editor. Email her your real estate news ideas at ldominguez@rismedia.com.

The post Women in Real Estate: Business-Building Insights From RISMedia’s 2019 Newsmakers appeared first on RISMedia.

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High-Tech Home Design From CES 2019

Jan 10, 2019 by

By Melissa Dittmann Tracey, REALTOR® Magazine

As more homes get teched out, how do you make a home smart but stylish too? CES 2019—Las Vegas’ annual mega tech show—is showing off thousands of high-tech products, including a growing number to outfit a smart home.

From smart mirrors to rollable TV screens, CES 2019 vendors are evolving the look and function of many everyday household items. Particularly interesting is a gradual movement to the attention of detail in how these high-tech products are being integrated into a home’s design. It’s becoming less about having a massive monitor on display or smart speaker on your coffee table, and more about integrating and blending the tech into the home subtly.

The Rollable TV

Photo Credit: LG

The bulky, rectangular television set has long been a centerpiece of many family rooms. But LG Signature’s OLED TV R is disguising it. This rollable 65-inch television disappears into a box below a modern, silver credenza when not in use. When you do need it, it unrolls to its full height in seconds. You can also put the TV in “line view,” so that only about a quarter of the screen is showing. In this wide, rectangular view, the TV can be set to just display a clock, weather, personal photos, or other designs.

LG debuted a prototype of the wallpaper TV back at CES 2018, but it will be available to the public starting in the second half of 2019. Pricing has yet to be determined.

Not Just Any Wood

Photo Credit: Mui

That two-by-four piece of wood on the wall looks like a stylish accent that blends into the room, but it’s actually a smart home assistant. Voice-assistants, like Amazon’s Alexa or Google Assistant, are getting stylish makeovers and embedded into more products. The Mui smart block can be controlled via voice. Homeowners can take control over music, lighting, thermostats, and more through this discreet Google Assistant. When it’s not being used, the LCD display turns off and it looks like just any other piece of wood again. When activated, words appear on the screen and you can talk to it. It’ll be available in early 2019 for $ 999.

Picture Frame and Wireless Charger

Tech chargers aren’t exactly the prettiest accessory to leave lying around. Enter Twelve South’s PowerPic. It’s a picture frame that doubles as a wireless charger for your devices. It appears as a typical wooden 5×7 picture frame, but it contains a hidden wireless charger behind that favorite photo being displayed. You can place an iPhone or other compatible device inside of it to start charging. (This retails for $ 80.)

 

A Smart Mirror

This isn’t your ordinary mirror. It’s a touchscreen mirror with Google Assistant-embedded inside. This smart mirror from Capstone Connected Home allows you to ask it anything you typically would of a standard voice assistant. You can even compose email and messages from it and type directly into the mirror. The mirror is available in various sizes, starting at 19-inch by 22-inch. It’ll be available in early 2019. Pricing has yet to be determined.

 

Mood lighting

Photo Credit: Philips Hue

Pick a mood and let your lights match it. Philips Hue offers a range of smart bulbs that allow you to take control over the lighting to fit the setting. Adjust your dining room lighting to create an ambient atmosphere for a dinner party, or turn a living room into a home theater with dimmed lights. Many of the bulbs can also now be controlled via voice, allowing you to change lighting without ever having to flip a switch.


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It’s Okay to Borrow Influence From Others

Aug 6, 2018 by

The most successful real estate agents in the future will be the ones who provide the most benefit to their clients. The ones who are experts in all things real estate. The ones who can answer, with confidence, just about any question a client might ask and become a trusted advisor and valuable resource in the process.

Here’s the problem, though: For most of us, it’s impossible to know everything and to have answers ready for every single question that might be asked. This is where your personal connections and your vendor list come into play.

If you want to become a real “influencer” in your market, buyers and sellers must consider you the local expert. Even if you don’t have the ability to give all the right answers or to provide the appropriate guidance yourself, you need to be able to find the answer—or provide another resource that can.

Here are five things you must do to become your market’s most influential agent:

1. Tell people you’re a market expert. Tell everyone you know that you want to be a resource for them, and offer your services whenever possible. This extends beyond simply helping them buy or sell a house. You should offer to help with property tax questions, mortgage information, home inspection questions, estate or probate questions, and more.

2. Happily find the answers. It’s easier to tell everyone that you’re a market expert than to actually be one. It takes time to do the research or to find a vendor or other resource to answer every single question someone asks. You’ll very likely want to quit searching before finding answers, but don’t ever stop, because once you find the answer to a question the first time, you’ll be able to answer the same question with confidence every time in the future.

3. Follow up. Make sure you follow up with the person who asked the question and provide a clear and concise answer. Additionally, follow up a few weeks later to see if the information you provided was helpful, and to see if they need anything else.

4. Create a vendor/resource list. Keep accurate and up-to-date records of the vendors and other resources you rely on to help you answer questions. This will allow you to easily reach out again when the need arises next. Make a habit of adding to your list every time you meet someone who can help you in the future.

5. Read, listen and watch. Keeping up with current trends in real estate requires an investment of time. Read all trade publications, listen to informative podcasts and watch instructional videos. And really pay attention. Think about how you can use whatever information you’re learning to help your clients and position yourself as an even more valuable resource in your market.

I’m happy to share a sample of the spreadsheet we use to keep up with vendors and other people we rely on as resources. Email me at Cleve@GoGaddis.com if you’d like a copy.

Once you have a copy of the spreadsheet, you’ll have to commit to updating it regularly (at least once a month). Stick with this plan for a year or so, and you’ll become the most influential agent in your market, and everyone will rely on you for answers to their most important real estate questions. As more people rely on you as their go-to resource, they’ll also turn to you whenever it’s time to buy or sell a home, so you better prepare to close more sales.

Cleve Gaddis is a master coach with Workman Success Systems and a team leader in Atlanta. He learned sales the hard way, selling vacuum cleaners door-to-door, and now puts those skills to use in helping his team close $ 60 million annually. He loves to share his systems and strategies to help others succeed. He hosts the Call Cleve Atlanta Real Estate Show heard weekly on NewsTalk 1160 WCFO. Contact him at Cleve@GoGaddis.com. For more information, please visit www.workmansuccesssystems.com.

The post It’s Okay to Borrow Influence From Others appeared first on RISMedia.

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