9 Self-Management Insights for Real Estate Professionals

Jul 19, 2019 by

Ninety-five percent of the problems you and I have in the area of time management are not really about managing time at all. What most of us call time management is really about managing our attitude.

Chances are good that you’ve attended a time management seminar before, or you’ve read a book or listened to an audio on the topic. There’s also a good chance that after those things you weren’t much more empowered or effective in the area of your time than you were before. That’s because, in my opinion, time management is really an attitude issue, not a technique issue. By attitude, I’m talking about being truly focused on and enthusiastic about your goals. You see, when you are really passionate about your goals, your vision, your Next Level, etc., you’ll automatically do the most productive things to achieve those goals.

  1. Think like a ballerina. When a ballerina is being the dance, it’s a beautiful sight to behold. When she is simply doing the dance, that’s when she messes up. If you want to become effective in your career, and you want to really master managing your time, then focus on “being” real estate and not “doing” it. When you’re “doing” real estate, that’s when it’s work; that’s when it’s all effort. When you’re “being” real estate—when you’re being what you say you’re committed to—then your actions will just naturally correlate with that commitment.
  2. Think self-management, not time management. Time management isn’t real. You can’t manage a second or a minute. Time just is. But what we can manage is ourselves in that time. We can manage our actions.
  3. Work by objective, not by crisis. Working by crisis might mean that there is no money in your bank account. Now we’ve got to go out and list and sell to get some money to get out of crisis. Working by objective, on the other hand, is having goals, designing who you are, determining your Next Level and living from that. When you do that, you have less stress. So, the concept is to consciously manage your actions.

    What determines the actions one takes? What you’re committed to (your objectives, goals, and commitments). Here’s an example: Some days seem really long while others seem to fly by. Have you ever cooked for a family event? You have so much to do—you must cook loads of food, clean the house, do the laundry, etc. When you are in action, there are no thoughts, judgments or opinions getting in the way. Ten times more is done in this short period of time because you’re working with this objective, this goal of what you’re committed to. Take that concept and apply it to your career. When you’re committed to something happening in your career and you’re crystal clear about it—and when you’ve got a real desire to reach the Next Level—your actions will automatically flow. Time goes by quickly and you get the results to show for it. That’s when real estate’s not hard. That’s when it’s fun and exciting.

  4. Time management is a system of organized activities. We have this in certain areas of our personal lives; they’re called routines. Routines are useful to establish positive behavior patterns that bring about the results we desire. Later in this chapter, I’ll give you specific techniques that will help you to build powerful routines.
  5. Time can be invested. You can invest your time. It’s like when you invest five dollars and make ten back. You can invest five minutes of your time and get back great results. You’re in the office from six to seven. You can return phone calls, clean your desk or pick up the phone to schedule listing appointments. What would be the best return on your time invested? My point is, start to look at your time as a valuable commodity. Invest it as you would invest in stocks or bonds, like you would invest in anything that would give you a positive return on your investment.
  6. You can’t get it all done! This is a truism. You can’t. At the end of the day, you’re going to still have things that you didn’t get finished, so stop trying to get it all done in 24 hours. It’s like a rat on a wheel in a cage. We work longer hours, we come home stressed, we unload it on our spouse, and so on. Understand this concept: you’ll get as much done as you get done. Period.
  7. Do something as opposed to nothing. This is for the procrastinators. Get busy. If you’re sitting in your office and you’re procrastinating, or you’re taking papers from one side of the desk and moving them to the other side and then back again, you’re procrastinating. If you’re sitting in the office and it’s six o’clock and you’re trying to think of what the most productive thing would be to do at this time… you’re thinking and thinking and thinking and thinking, and you’re looking and you’re searching… I’m saying stop all that nonsense and just get busy.
  8. Live a balanced life. How many hours are there in a week? 168. We have a career, family, personal obligations, which includes sleep. According to Alan Lakin, who wrote “How to Manage Your Time and Life,” a good workweek consists of two 12-hour days, three nine-hour days and one four-hour day. That’s a total of 55 hours per week. Here’s the point of this. If you spend 55 hours in business and let’s say you have 73 hours personal (including sleep), that would leave you with 40 hours for family. That would total 168 hours. What most of us in the real estate profession do is we work more than 55 hours, and then we take the extra hours from somewhere else, typically our family.
  9. Work a schedule. Let me tell you something. In my travels, I’ve met many top-producing salespeople. What makes them top producing is that they work a schedule. If something falls outside of their schedule, they do one of two things. They’ll either not do the business, or they’ll do the business knowing that they have to make up for it somewhere else. What I would do if I were you (especially if you’re having some struggles at home) is to make up a work schedule from Monday through Sunday and give it to your spouse and your manager and tell them that this is what you’re committing to. I’ll tell you something else. In one of my training programs, there was an agent in Austin, Texas who was the top-producing agent in the whole program for a three-month period. What was really interesting is that he was a part-time agent and he listed more houses than any other full-time agent in this program. Why do you think that was? Because he managed his time. I asked him how he did it. He said, “When you can only work from six to nine at night you have to be busy. You can’t take the time, when you go into the office, to talk with people. You have to be productive.”

The bottom line is when you set a schedule for yourself and you’re serious about keeping it, I promise you that you’ll be more productive.

Darryl Davis, bestselling author of “How to Become a Power Agent in Real Estate and owner of Darryl Davis Seminars, has trained and coached over 100,000 real estate professionals around the globe for more than 27 years. He is the founder of the Next Level® real estate training system, The Power Program®, which has helped agents double their production over their previous year. For more information, and the new agent tools that can help take you to your Next Level®, please contact or visit

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Strengthen Your Real Estate Business With Facebook Groups

Jul 18, 2019 by

As an agent, you have to be able to keep up with the latest trends in social media. It can be difficult, but it is a vital part of your job. Recently, Facebook announced some changes for how their content would be prioritized and shared, favoring the content and building engagement in Groups. 

Managing Facebook Groups can be fun, but you have to get members in the group and get the content rolling in. Now is the time to tackle Facebook Groups and begin to incorporate them into your strategy as a real estate agent.

Why You Should Use Facebook Groups
With the recent changes announced by Facebook, Groups will be featured more prominently in users’ news feeds. This means that the content from users’ Groups will be prioritized over content from regular pages they follow. As an agent, you have a great opportunity to create a Group that focuses on your local area and helps you interact with your Facebook followers, establishing yourself as the local expert for real estate.

What Is a Facebook Group?
A Facebook Group is just what its name implies: a group that is found on Facebook. In a Facebook Group, you can create content that is geared towards a specific audience. Depending on your goals, that audience could be a Group of local residents, fellow real estate agents or DIY enthusiasts. There are endless possibilities for what you can do in your Facebook Group.

Different Groups to Create
Facebook Groups can be great for many different reasons. Before you create a Group, try to think about what your goal is so you can target the audience you are trying to include in the Group. To start, we have some suggestions of groups that you can create:

Specific Neighborhoods: A Group focused on a neighborhood could be a great place for you to start. As mentioned before, think about the audience that you wish to target. Invite past clients who live in the neighborhood to join the Group and have them share that Group with their neighbors. Then, get the conversation started by asking members to recommend their favorite spots around town.

Buy, Sell, Trade: You can also make a Group that is targeted to buying, selling or trading goods, otherwise known as a BST Group. A Group like this can help create a sense of community, especially if members regularly engage in the Group. You also have an opportunity for Group members to organize a group or neighborhood sale.

There are endless opportunities for engagement and exposure for you when you create a Facebook Group. Even though Facebook is still a great way for you to reach new clients, it can take a lot of time to nurture social media and to create Groups with a targeted audience. Social media can be a difficult part of your real estate business to manage, but can help with that! We have a team of social media experts that can help you find and engage with your audience. Learn more about Social Fuel at

Patty McNease is vice president of Brand Marketing for For more information, please visit

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How Digital Real Estate Can Help You Gather Leads

Jun 20, 2019 by

Digital real estate is defined in many ways, but generally, it refers to your virtual presence on the internet, including social media accounts, website domains, email messages and other digital mediums to which you contribute, control or that have your identity represented. For most of us today, social media represents a large portion of our digital real estate, including these platforms:

Facebook is perhaps the most well-known social media site. It allows users to share statuses, photos, videos and comments on their own posts and on the posts of others. Facebook can be used for personal or business purposes, and can be useful in communicating and connecting with current and potential clients, as well as for sharing business news, updates and products. According to Facebook, as of December 2018, there were 1.52 billion daily active users and 2.32 billion monthly active users on the platform.

A photo and video sharing app with comments and filters, Instagram reports 500 million daily active users and over 1 billion active monthly users. Instagram focuses largely on images, and posts are often shorter and more concise than those found on Facebook, and comments can be enabled.

This social media platform allows users to post short messages called “tweets,” as well as to comment on the posts of others. As of the third quarter of 2018, Twitter had 326 million monthly active users worldwide. 

According to LinkedIn, the site is the world’s largest professional network with more than 562 million users. The company describes its mission as connecting the world’s professionals to make them more productive and successful.

An online platform where users can share videos and comments. As of May 2018, YouTube had 1.8 billion logged-in monthly viewers. 

Users can upload, save, sort and manage images and ideas, known as “pins,” and videos on screens known as pinboards, as well as view the pinboards of others. According to Pinterest, 250 million people use the site each month.

Other digital real estate can include: 

  • Websites, whether a page on your broker’s website or your own domain
  • Email and text campaigns and communications
  • Personal and business blogs
  • Podcasts
  • Apps

Since your digital real estate can be an important tool in gathering sales leads, communicating with current and potential customers and projecting your professional image, it’s important to manage it well. Here are some tips:

  • Make an appraisal of your digital real estate periodically. Look at all the sites where you have a presence, and evaluate which ones are serving you well and which you could manage better or perhaps do without altogether.
  • Start thinking about your digital real estate as a whole. How do the platforms work together to portray you and your services? Could you be using them differently to make a better impact? Which platforms do you use the most and which get the most engagement from others?
  • Consider getting help managing your digital real estate. A professional marketer with digital experience may be able to help you leverage your digital real estate for better results.
  • Maintain your digital real estate. To raise your profile, it’s important to make regular posts, comment frequently on other posts and to keep platforms and sites updated.

For more articles like this, visit the American Home Shield® Home Matters Blog.

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