Google launches dedicated rental apps for iOS and Android

Oct 16, 2013 by

Leads from listings go straight to real estate pros has launched an iOS and Android consumer-focused mobile rentals app that directs all consumer leads to the pro whose contact info is associated with the listing.

Some of the rental listings on the site, which come from’s sister portal and from agents, brokers and multiple listing services, are paid. But many are not, said Brock MacLean, executive vice president of is not capturing rentals leads through the app, MacLean said. ”It reflects our effort to be supportive of who’s listing properties on our site,” he said. claims the app is the first to incorporate a pet-friendly search filter and a built-in commute calculator that uses a mobile device’s navigation tools to estimate commute time from the listing to different locations.

With the release, – the fifth most popular real estate site in the U.S., according to Experian Marketing Services –  joins competitors Zillow, Trulia and in offering dedicated rental apps to consumers. launched its app in May, Zillow released an Android and iPhone version separately last year and Trulia brought out an Android version in 2011 and an iPhone one in 2012.’s existing mobile app already allowed consumers to search for rentals along side for-sale properties, MacLean said, but the rentals-focused app allowed the firm to combine single-family and multi-family rentals into one platform.

The new app also incorporated an interactive map search and the ability to filter searches by nearby amenities, features that MacLean says future apps are likely to incorporate.

The explosion in the real estate portal’s mobile rental search traffic — up more than 514 percent from a year ago, MacLean said in a statement — made the rental app a focus for the firm. and are divisions of Norfolk, Va.-based marketing and publishing company Dominion Enterprises. captured 2.87 percent of all U.S. real estate traffic in September, and was the 16th-most visited site, with 0.97 percent of traffic in the category, according to Experian.

In September, expanded its partnership with the U.S.’s largest MLS, California Regional MLS, by rolling out Android and Apple consumer mobile apps for the group’s members and last year the portal began offering media outlets the option to integrate the portal into their site for no charge.

In August, the firm launched a national TV ad campaign with 30-second spots to air on he HGTV, TLC and DIY cable networks through November.

Copyright 2013 Inman News
Inman News

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