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Putting the Pieces Together: How Quicken Loans Masters the Mortgage Process and Empowers Real Estate Professionals and Their Clients

Mar 3, 2019 by

Editor’s Note: This is the cover story in the March issue of RISMedia’s Real Estate magazine. Subscribe today. 

When many people think about buying a home, the words “trust” and “confidence” don’t readily come to mind, especially when it comes to locking down a mortgage.

But Quicken Loans is on a mission to change that.

“In a process that is filled with challenges and questions, we want to provide as much certainty for clients and agents as possible,” explains Joel Gurman, Quicken Loans executive vice president of Mortgage Banking. And the introduction of programs powered by technology, big data and consistent communication is making that happen.

“Quicken Loans has a different face now,” says Stevie Spargo, a 30-year real estate veteran and executive broker with Crye-Leike, a real estate services company in Arkansas. “We were skeptical of them in the beginning, being an online lender, but we decided to give them a try. Now I use them a lot, and they’re great. I can depend on what they tell me and the quickness of the process, and that helps me get more business.”

Trust and Confidence
Driving this revolutionary approach at Quicken Loans are three critical, yet often elusive, goals for the mortgage process: trust, communication and confidence.

“The No. 1 thing between a client, a real estate professional and a mortgage lender is trust,” says Tom Dempsey, Quicken Loans vice president of Business Development. “There’s nothing more important.”

To help create that environment of trust, Quicken Loans has added a unique layer of communication into the mortgage experience by introducing Agent Relationship Manager teams. Quicken Loans spent years developing the role of Agent Relationship Managers, and the teams pair all real estate professionals who have a client working with Quicken Loans with their own personal Agent Relationship Manager. Fully licensed in the agent’s state and able to discuss all loan-level inquiries, the Agent Relationship Manager serves as the agent’s main point of contact throughout the buyer’s mortgage process and eliminates the need to communicate with multiple people. Agents now have a dedicated point person in their corner—one who will do whatever is needed to ensure a timely closing.

They also now have an unmatched level of confidence in the mortgage financing equation, thanks to the Power Buying Process™, which was introduced in 2018 and is only offered by Quicken Loans. By giving the ability to underwrite a client’s income, assets and credit in less than 24 hours, the Power Buying Process offers homebuyers a Verified Approval. The average preapproval can fall through for a variety of reasons, but a Verified Approval has the strength of a cash offer.

Real Approval, Real Power
“There are a lot of variables involved in the traditional preapproval process that, historically, can present problems for the homebuyer, the real estate professional and the lender,” explains Dempsey, “and it undermines trust.”

That’s why Quicken Loans sought to infuse the mortgage process with clarity and confidence through the Power Buying Process, which, says Dempsey, removes subjectivity from the preapproval process.

“We live in a world of data, which allows us to get Verified Approvals quickly. This creates incredible confidence and turns you into a dependable partner because what you say you’re going to deliver, you actually deliver. And having a Verified Approval instills confidence in the real estate professional, as well as in the borrower. It minimizes the risk that something could go wrong.”

Gurman stresses, “This is not a prequalification. This is a complete preapproval where clients can lock in their interest rate.”

The road to Verified Approval can come through a traditional Quicken Loans mortgage or through Rocket Mortgage, Gurman says. The difference lies not in the quality of the approval, but in the avenue a client takes to get there. Rocket Mortgage allows consumers to go through the loan approval process online, at their own pace.

Rocket Mortgage, which debuted with great fanfare in 2016, represents a revolutionary step in modernizing the mortgage process.

“We no longer compare ourselves to the local mortgage office or a big bank, because today’s consumers are comparing their home-buying experience to an Amazon experience,” explains Max Wegner, Quicken Loans vice president of Enterprise Client Relationships. “The mortgage process has never gone through this significant of a transition. Quicken Loans became a leader in evolving the mortgage process when we launched Rocket Mortgage, and the Power Buying Process is the next step.”

Rocket Mortgage approvals are not part of the Power Buying Process, but according to Gurman, they are just as powerful.

“Rocket Mortgage imports a client’s income, assets and credit—it knows everything about that client in order to approve that client, so the agent can do what they do best, which is help the buyer find the best property for them,” Gurman says. “It’s also a big win for clients because we’re finding that sellers are more apt to accept these approvals.”

Wegner says the goal of programs like Rocket Mortgage and the Power Buying Process is to give homebuyers the same level of confidence and clarity they experience in other areas of their lives.

“Everything in life should be radically simple,” he explains, “not, ‘Everything in life should be radically simple—except buying a home.’ We want to give clients and real estate agents the level of ease and certainty they expect in the rest of their lives.”

Programs like the Power Buying Process also arm real estate professionals with a new level of confidence when working with buyers in the field.

“The person the homebuyer has the most face time with is the real estate professional,” says Dempsey. “They’re bearing most of the responsibility for the pieces that need to fall into place to get this person into the home, and a key piece of that is the mortgage financing. The Verified Approval gives real estate professionals the confidence to execute and deliver the final result.”

The Power Buying Process packs the most punch when it reaches its final step: RateShield™ Approval. This option locks in a buyer’s rate until they find a new home (for up to 90 days). It also gives them the ability to lower their rate if rates go down after they find a home.

“We know the volatility of the market,” Gurman says. “Rates change every day. We offer certainty—not only in the quality of the approval, but certainty in the price of what they’re getting.”

“By locking in the interest rate, it shows that as the lender, we are committed to closing the mortgage for the client,” adds Wegner. “That should give confidence to real estate agents that we are backing this with more than just a piece of paper. This is an opportunity to show how vested we are.”

A Relationship You Can Count On
While a Verified Approval goes a long way toward creating trust and confidence in the mortgage process, nothing compares to having a dependable, communicative partner to rely on every step of the way. This is where the Quicken Loans Agent Relationship Manager comes into play.

According to Agent Relationship Manager Ben Sible, “We bridge the gap in communication between the real estate and lending worlds. For years, Quicken Loans has been focused on creating the solution to provide consistent agent communication at the level our agent partners deserve. My role was created and developed for this very reason—to provide our agents with a main point of contact for every client working with us. My responsibility is to proactively keep our agents informed every step of the way, just as we do with our clients.”

Chris Corry, a top-producing REALTOR® with Berkshire Hathaway HomeServices PenFed Realty in the Washington, D.C., area, sees the benefits of having an Agent Relationship Manager.

“The Relationship Manager has strengthened communication and streamlines the process because I have one point of contact,” Corry explains. “I have my contact’s cellphone number, and I can correspond with him on a Saturday at 11 p.m. if I need to. I’m not relegated to Monday through Friday banking hours.”

Jennifer Jenkins of the Marvine Jenkins Team at Long and Foster Real Estate agrees.

“Working side-by-side with my Relationship Manager has been nothing short of a perfect fit,” she says. “He is there for me and my buyers 24 hours a day. With him by my side, I feel as if we can always get it done.”

As Quicken Loans Agent Relationship Manager Rachel Rye puts it, her role “helps eliminate all the voices.”

“We work with specific real estate agents, whether they handle one transaction or 15. From approval all the way to closing, we are their point of contact,” she explains. “There are times when the agent has several clients, and they’re dealing with different loan officers. This way, no matter who the client or the loan officer is, they still have me. When there are a lot of voices involved, there’s a lot of miscommunication.”

Kristyn Cooley, a REALTOR® and associate broker with Crye-Leike in Arkansas, says, “Having someone I can directly reach and speak to makes all the difference.

“It is much easier for me and my clients to speak to one or two people on a regular basis,” she explains, then adds: “Someone who understands their file without more explanation.”

Sible wears a multitude of hats in his role. In addition to being an Agent Relationship Manager, he has 10 years of experience as a federally- and state-licensed Mortgage Loan Originator (MLO), which enables him to assist with all loan-level inquiries, from program offerings to appraisal questions.

But the real superpower of the Agent Relationship Manager is the ability to streamline the process and get agents and their clients to a faster closing.

“This allows agents to focus solely on the needs of our mutual client,” says Sible.

Corry agrees.

“It enhances and streamlines the communication, and there’s a lot of downstream impact for my clients. They benefit from real-time responses when things come up while they’re dealing with the mortgage. It all goes back to having one point of contact.”

Agent Relationship Managers also provide agents with important intel regarding clients.

“We can let them know that a client is still waiting on documents, so don’t go out and show them properties yet,” says Rye. “We don’t want the agent to be in a situation where they’re putting an offer on something that the client’s not ready for. We want to make sure it’s a strong offer, and that we can get the transaction going right away.”

Agents are also able to refer prospective buyers to their Agent Relationship Manager to inquire about preapproval.

“A lot of first-time buyers are not preapproved, so I send them to my Relationship Manager, and he can tell me in 10-15 minutes whether they can be approved,” says Spargo. “And if they can’t, he works with them and tells them what they need to do to get approved.”

Perhaps the biggest benefit of an Agent Relationship Manager is the virtually round-the-clock availability, something busy real estate professionals find invaluable.

“We believe it is important to be available seven days a week to update our Pre-Qualification and Verified Approval Letters for agents ready to place an offer,” says Sible. “We provide agents with our cellphone numbers and give them access to us through email and text, as well. I make myself available to help with any need, anytime, anywhere.”

Corry can attest to this.

“Access is 24/7. If I’m writing an offer over the weekend and need the lender letter, it’s easy to reach out to my Relationship Manager. The Relationship Manager even allows me to work with certain loan officers if I want to. That way, if I’m working with more than one Quicken Loans client, I can review the whole portfolio at once. That’s a tremendous benefit.”

It All Goes Back to Trust
“When an agent works with me transaction after transaction, we’re building a relationship,” says Rye. “They know that they can call me on a Sunday afternoon for help with a new client they’re working with. They know I’m available. We’ve worked together on other transactions, and we’ve built trust. When you’ve shown your value to someone, they know they can rely on you.”

And this, in turn, empowers real estate professionals to be there for their clients.

“Since my clients feel like they are getting the personal service they deserve, they are much more relaxed,” explains Cooley. “The home-buying process can be intimidating, so taking that part away is very helpful to them and to me as their REALTOR®.”

Working with Quicken Loans through her Agent Relationship Manager has enabled Spargo to build her business in a small town where word-of-mouth referrals are invaluable.

“It’s amazing to be able to pick up the phone and get someone you know, trust and respect because of what they’ve been able to do for your clients,” says Spargo. “You know you can depend on what they’re saying. It’s good for my clients, too. They can go online or call directly and know exactly where they are in the process and what they have to do.”

Jenkins also benefits from referrals that come her way thanks to positive experiences she provides with the help of Quicken Loans.

“The amazing portal Quicken Loans and Rocket Mortgage offers to me and my buyers makes the buying process seamless,” she says. “There is never a question of what is expected or where we are in the process. This makes everyone look good, and when we look good, buyers tell their friends and family.”

More Great Experiences In the Future
For Quicken Loans, reinventing the mortgage process is an ongoing journey that requires a constant eye on the changing needs of consumers and real estate professionals.

“If it isn’t broken, we want to break it in the right ways,” says Gurman. “We’re constantly talking to agents to get their feedback and find out ways we can make their lives easier, whether that’s through technology or process improvements.”

Wegner adds: “We are making sure we stay close to our consumers and engaging our real estate professionals in the development process. We are looking from the outside in, versus staying on the inside. We are completely committed to delivering value to our client, not what we believe to be value.”

The End Goal Is to Build a Positive Experience
“In today’s world, clients are looking for you to create a memorable experience,” says Dempsey. “‘How did you make me feel?’ That’s what directs you back to a specific brand and makes you want to work with them again. The Power Buying Process is one step in our goal to create the most memorable experience we can for a client.”

Gurman says that the process is still evolving.

“We want to continue to revolutionize the process for agents and for homeowners and create an amazing experience. We are truly committed, at the highest level, to build out an experience that is second to none and that gives everyone certainty in the home-buying process.”

For more information, please visit RealEstate.QuickenLoans.com.

Maria Patterson is RISMedia’s executive editor. Email her your real estate news ideas at maria@rismedia.com.

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Our Most Important Clients: Helping Our Agents Grow Their Business

Feb 10, 2019 by

This month’s National Association of REALTORS® (NAR) Power Broker Roundtable discusses the agent experience. 

Moderator

Jim Imhoff, Chairman, First Weber, Madison, Wis., Liaison for Large Firms & Industry Relations, National Association of REALTORS® (NAR)

Panelists

Chris Kelly, CEO, Ebby Halliday REALTORS®, Dallas, Texas

 

Christy Budnick, President/CEO, Berkshire Hathaway Home Services Florida Network Realty, Jacksonville, Fla.

 

Kim Bakey, CEO, Iowa Realty, HomeServices of Iowa, Des Moines, Iowa

 

Jim Imhoff: In a discussion with brokers last month, we zeroed in on the need to define our value proposition, and what doing so means to the success of our companies, our brands, and our most important clients: our agents.

This month, we thought we’d take that a step further. What, in this age of keen competition and shiny new business models, can we do—as part of our evolving value proposition—to ensure that we have the best educated, most technically prepared, most professional agents on the block?

Our panelists are innovative and experienced leaders with their fingers on the pulse of the industry. What’s changing, Chris, and how can we respond?

Chris Kelly: What’s changed for me is that I once saw the brokerage—and the brand—as an umbrella under which the agent works. Today, I see them as a foundation for the agent—a base upon which every agent can grow in his or her own unique way, whether as an individual or as part of a team. Our job as brokers is to provide the tools and support every agent needs to build their own successful brand, because if we do it right—and this is something that has never changed—their success is also ours.

Christy Budnick: I hear you, Chris. There are a lot of different business models out there, some of them high-split, but little or no support. We take pride in the support we provide, and in defining ourselves as a Ninja company. We are focused on building relationships, listening to the customer, and helping both our agents and their clients achieve their goals.

Kim Bakey: As an agent-centric company, we have to know—even anticipate—what our agents need, whether it’s more education, one-on-one coaching, specialized technology, or maybe just getting them out from under all the paperwork so they can be out there doing what they do best.

JI: For busy agents, getting away from the paperwork can increase production dramatically.

CK: It’s one of the reasons agents develop teams, with admin to do the paperwork for them.

CB: It’s very helpful to relieve agents of paperwork, but it’s just as important, as the support team behind them, to help them excel at building relationships. That’s a chore we take off their shoulders with an automated program called AutoFlow that literally does their marketing for them. Once the agent signs up for it, we reach out to everyone in their database three times a month with e-cards, newsletters, even coupons to the local venues we partner with, all branded to the agent. These pieces go out automatically, keeping the agent top of mind with their clients.  

JI: Do agents actually see tangible results from it?

CB: We’re finding that the agents who use it are as much as 50 percent more productive than those who don’t—and it’s a way to be sure we’ll never hear people say, “I would have used my agent again if I could only have remembered her name.” 

KB: Another advantage: the one-stop shopping model. Having brokerage, mortgage, insurance, title and settlement services integrated throughout our operation provides an efficient, streamlined experience for consumers and agents. It’s a key value proposition that’s been a part of our culture since our earliest days of operation in the 1950s. It is so much a part of our fiber now that we sometimes take its value for granted.

JI: Like technical and social media proficiency, and the ability to work remotely, that may indeed be a solid underpinning of our value proposition as brokers—and of the value we bring to helping our agents distinguish themselves from the competition.

CK: Also, in this digital world, we see enormous value in maintaining a dynamic office environment. We encourage our agents to be part of this—to surround themselves with top producers, who are their best, most supportive role models. The best producers know the pie is not finite. They are generous in sharing their time and knowledge.

JI: Often, too, sharing, mentoring and a spirit of camaraderie go hand in hand with giving back, as a unified team, to the communities where we do business. People like to do business with people who give back, and it’s one more way we can perpetuate success and ensure that our brand remains viable well into the next generation.

KB: I think the question for all of us, brokers and agents both, is, ‘How can I be better?’ It’s a question we must always be asking—and that means taking a deeper look into every aspect of our business.

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7 Tips for Building Trust With Foreign Clients

Jan 30, 2019 by

The following information is provided by the Center for REALTOR® Development, with assistance from Lauren Hampton and the Podfly editorial team, and recaps the Center for REALTOR® Development Podcast – Episode 12.

As the global economy expands, international real estate transactions are becoming more commonplace. Your global business starts in your local marketplace. As times move forward, it’s going to be hard to avoid global business. It’s important to start proactively incorporating it into your own business and action plan now.

Here in the States, we often make reference to the American Dream, but we sometimes forget that around the world, everybody wants to have a safe place for their family. Homeownership is a dream for people everywhere. Mark Makoto Kitabayashi—who lives in Washington State and teaches classroom courses for NAR’s Certified International Property Specialist (CIPS) designation—joins host Monica Neubauer for Episode 12 of the Center for REALTOR® Development podcast to talk about global real estate transactions.

Kitabayashi has been a REALTOR® in Washington State since 2000. He is part of the management team at Windermere Real Estate Puyallup, has been a top producer for the last 10 years, and is actively involved with REALTOR® Associations at all levels. His extensive international marketing, R&D and sales experience of over 25 years add extra dimensions to his expertise.

Kitabayashi is a first-generation immigrant; his parents came here from Japan when he was 12 years old. He’s been doing real estate for about 17 years, and actually got into international real estate via his first real estate client, who was Vietnamese.

NAR’s CIPS designation is dedicated to teaching about foreign buyers or local buyers who are foreign-born. There are two types of international clients: The first are people local to your market who are foreign-born and probably speak English as a second language, looking for real estate locally; you could also have clients abroad that are looking for property in your area.

In this episode, Kitabayashi shares nuggets of wisdom from his classroom discussions about international transactions:

Understand that building trust is key. When working with foreign clients, the biggest thing you need to know is that they want to work with someone they can trust. Knowing their first language would be helpful, but is not required. “Making an effort to understand other cultures is the biggest part of this global economy,” explains Kitabayashi.

Start small to cultivate local international relationships. For people who want to start serving an international market, begin by incorporating modest international business-building activities into your business and action plan. This could be as simple as attending a local cultural event; it doesn’t necessarily mean you jump right into a foreign transaction. Down the road, once you have a good business model that serves foreigners, you can successfully help more of those same types of clients find a home, and also grow your own business at the same time.

Establish common ground. Kitabayashi shares some ideas of topics you can discuss with your clients to start the conversation. Food is usually a good icebreaker for any culture. You can ask for restaurant recommendations in your area. As an American REALTOR®, you can do some preemptive research about the culture where your client comes from to better understand what processes they’re used to. In addition, there is nothing wrong with asking questions or sharing what you understand to make sure that’s how they understand it, as well. It is better to ask than to assume. If you have friends from other cultures, you can also have an open conversation with them to learn more.

Develop an appreciation for different cultural ‘styles.’ There are two categories of cultural styles: high-context and low-context. In high-context cultures, the relationship is more important and personal space is wide (less physical contact). Low-context cultures are agreement-driven and personal space is limited. In high-context cultures, the relationship usually comes first before negotiations start—unlike low-context, where the start of a negotiation is usually the start of the relationship.

Understand that real estate practices can be different across the globe. In some cultures where back-and-forth negotiation is more common, as a representative of a domestic foreigner, you may find yourself in a situation where you are the go-between and can offer small concessions that function as a symbolic “win” for the negotiation script. As a representative of the seller, understanding our own client as well as the opposite side makes a whole lot of difference. Kitabayashi goes into some great examples in the episode.

Keep Fair Housing compliance in mind. When working within the context of global business, you have to remain Fair Housing compliant. There is a fine line between discrimination and preferences. As a REALTOR®, you have to be neutral and treat everybody equally. You also have to educate your clients about the fair housing laws in the U.S., so they don’t make unethical and unlawful request of you.

Be proficient in the technical aspects of global real estate. There are some technical aspects of foreign real estate to consider as well, such as currency conversion. Arrangements for closing dates, etc., may have to be made to accommodate the time it takes to convert the currency and get it sent to the correct channels. One thing Kitabayashi recommends is having your currency converted and sitting in a U.S. bank before you even begin any transactions. This will allow you to complete the transaction more quickly and can eliminate the exchange rate frustration, as well.

Our monthly podcast focuses on education in the real estate industry. It addresses formal education programs (such as those from NAR) and informal sources of industry knowledge (such as peers and mentors). Its intended audiences include REALTORS®, real estate professionals, allied professions (such as appraisers and lenders), educators, education providers, and consumers. To listen or subscribe, visit www.crdpodcast.com.

To learn much more about expanding your business internationally, consider taking one of the six individual international online courses developed by the Global Business and Alliances division of NAR. All of these online products can be used towards earning NAR’s Certified International Property Specialist (CIPS) designation and are on special at 25% off this month of January.

For more information, please visit RISMedia’s online learning portal from NAR’s Center for REALTOR® Development (CRD) and the Learning Library. Here, real estate professionals can sign up for online professional development courses, industry designations, certifications, CE credits, Code of Ethics programs and more. NAR’s CRD also offers monthly specials and important education updates. New users will need to register for an account.

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Give Thanks to Your Clients, Referral Sources and Team

Nov 19, 2018 by

Expressing gratitude is an incredible act of showing appreciation, thankfulness and offering kindness in return. Never miss an opportunity to show how much you appreciate someone. 

In today’s fast paced, digital and sometimes impersonal environment where people are easily distracted, personal relationships and how we foster them are so important to maintain—not only for business relationships, but for true relationships to grow.  Giving thanks during this time of year to those who have helped you grow, both personally and professionally, is a way to keep your important and personal relationships meaningful.  Showing gratitude to your clients, your referrals and your team members is great way to show those people how important they are to you now and in the future.

Thank your clients for their business over the years.  Be sure that you personally thank your clients, whether they sold or purchased their home with you this year, or five or 10 years ago. They need to know that you value the relationship and sincerely appreciate the trust and confidence they had in choosing you to help them with their home purchase or sale.

Make it a point to call them throughout the year, but also call them now to say thank you and wish them a happy holiday, and that you hope they and their families are well and you look forward to seeing them soon. Personal phone calls in today’s world are often received with extra appreciation. The phone call doesn’t have to be long; it’s the thought of you taking the time to personally call them and thank them for being a valued client.

If you have too many past clients to call, send them a video of yourself thanking them and wishing them a happy holiday, and telling them how much you appreciate their business and their referrals. I would still recommend calling your list of top clients personally. It really is meaningful when you take the time to make a phone call.

Be sure to thank your referral sources. Business referrals are the cornerstone of your success, so making sure you thank those who refer your services—both at the time of their referral as well as several times a year—is so vitally important. These are your top 50-100 referring sources who are card-carrying fans and refer to you their friends, family, neighbors and co-workers. Be sure to thank them with a special gift, gift certificate or meaningful act of appreciation. When people trust you enough to refer you to someone, there really is no better compliment. Be sure to personally call them or stop by to drop off a gift and thank them again for their trust and confidence in you and let them know how much you appreciate the relationship.

Thank your team members and staff. It is so important to let people on your team know that you appreciate their hard work and dedication every day, that you know how much they put in to make the team successful, and that you don’t take any of that for granted. Showing your appreciation with a special hand-written note and a small or large gift of appreciation goes a very long way. Especially when it is not expected.  Go the extra mile to take your team to a holiday luncheon or special dinner with guests.  This is a very considerate and first-class thing to do for those who helped you all year.  Don’t miss the opportunity to thank your team and staff and recognize them for their contribution to the whole organization. It is a gesture that is most appreciated by the recipient, but also will make you feel good too.

Consider holding a client-appreciation event or special thank-you gift. A client-appreciation event is a great way to bring your clients, referral sources and team together for a holiday cocktail party, dinner or fun night out. Schedule an event at the hip, new place to go in your town, or consider having it at your home. In either event, you will be providing a great venue to treat your tribe to a fun night where you can say thank you in person. Other client appreciation events can be family-oriented craft events or even an annual golf outing. Inviting your clients, referrals and team members gives everyone a chance to enjoy the event and brings people together for you to show your appreciation to them for their continued, long-term loyalty to you and your business. 

Thank your affiliate partners. Don’t forget to thank those affiliated partners who also helped you grow your business or sent referrals to you. All the mortgage, title, home inspectors and insurance professionals who helped keep deals together or assisted to keep your sales closing on time. Sending them tickets to a great movie or theater production, a generous gift card and a personal note of thanks will show your appreciation for their part in your success.

Again, valuing your professional relationships shows you are a genuinely grateful person and that this isn’t just a job but that you are truly serving the community where you live, work and play.  Gratitude is an action and there is never a better time to show appreciation than the holiday season between Thanksgiving and the New Year.   Spread gratitude and show thanks to those who helped you grow personally and professionally and watch great things happen.  Everyone wins, and everyone feels good.

Show your gratitude and thanks by visiting my Facebook page and comment on your client appreciation event, or drop a picture of the annual thank-you appreciation gift you give to clients, referrals or your team at  https://www.facebook.com/sherrijohnsonconsulting/. Have a wildly successful listing and sales week!

Sherri Johnson is CEO and founder of Sherri Johnson Coaching & Consulting. With 20 years of experience in real estate, Johnson offers coaching, consulting and keynotes, and is a national speaker for the Homes.com Secrets of Top Selling Agents tour. For more information, please contact coaching@sherrijohnson.com or 844-989-2600 (toll free) or visit www.sherrijohnson.com.

For the latest real estate news and trends, bookmark RISMedia.com.

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