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Anne M. Lusk: Serving the Needs of Today’s Customers

Apr 14, 2018 by

Anne_LuskVitals: Lusk & Associates Sotheby’s International Realty
Years in Business
: 4
Size: 1 office, 30 agents
Regions Served: Lancaster, Lebanon, Dauphin, Berks, York, Adams, Franklin, Cumberland, Perry and Chester counties
2017 Sales Volume: $ 128,431,000
2017 Transactions: 419 sides
www.luskandassociates.com/eng

As someone who loves serving others, and also with a deep fondness of homes, Anne M. Lusk knew early on that marrying these two passions would help her succeed in the real estate business.

The owner of Lusk & Associates Sotheby’s International Realty, Lusk was running a different business in Florida when she came to this realization after helping one of her customers find a home.

“I noticed that I had this gift of putting people’s wants and needs together to find a solution,” says Lusk. “Once an entrepreneur, you’re always an entrepreneur, and that set the stage for my becoming a REALTOR® and starting in the business.”

Today, Lusk & Associates Sotheby’s International Realty is one of South Central Pennsylvania’s premier real estate agencies, with a reputation for providing exceptional service.

“It’s not just about finding someone a house, but helping them find their doctors, helping them find a babysitter and involving themselves within organizations in the community,” says Lusk. “You really are more of a concierge, and it’s enjoyable. You’re getting paid to help others.”

Coming off a year in which she herself did 182 transactions and $ 75 million in sales, Lusk expects to top those numbers this year—and judging by the early stages of 2018, Lusk sees both positives and negatives within her market.

“The negatives center around rates creeping up and buyers’ expectations being skewed by HGTV,” says Lusk. “Buyers walk in and expect brand-new granite, brand-new cabinets and new appliances, but that’s not a reality in many price ranges.”

While land isn’t cheap in Lancaster, Lusk notes that many prospective buyers searching for houses don’t understand the difference between purchasing a new home and buying resale. For example, if someone is buying a $ 200,000 property that sits on less than half an acre, they’re not going to get a 3,000-square-foot house for $ 350,000.

“Despite the fact that a lot of people get into real estate thinking that it’s a get-rich-quick business, you need to focus on how excited your customers are, as well as how well they think you did for them,” adds Lusk.

“I seek to add agents that serve their clients well, dress professionally and take personal accountability for what they do,” says Lusk. “I want agents who do their research, work hard and are ready to serve their customers’ needs.”

According to Lusk, agents are attracted to the firm because of the Sotheby’s brand and its comprehensive marketing plan.

“It’s constantly improving the marketing plan, improving materials and always seeking ways to better serve the clientele. I feel that there’s no other brand with such a plan,” says Lusk. “It also has a lot to do with the power of the network. The other agents in the brand want to help one another and they collaborate well. It’s fantastic for me to be able to pick up the phone and help one of my customers buy a property somewhere globally.”

The firm offers one-on-one training to agents at the office, but there’s also group training that Lusk says many take advantage of. The office even has a designated trainer.

“We have agents from all different backgrounds and all over the world in our office, so we try to tailor the training individually to each person,” says Lusk. “For instance, if I have someone that never did sales before but has a great personality and is highly educated, the type of training that person needs is different than someone who worked as a sales manager in a different industry.”

Lusk is also proud of the fact that the firm has a high volume for the number of individuals that work at the office, recording the highest average sales price of any office in the area.

“One of the things I really love about being in real estate is the outreach and the ability to better my community by serving on different boards and even charity events,” says Lusk. “I feel it’s an important responsibility to make our community a better place.”

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The post Anne M. Lusk: Serving the Needs of Today’s Customers appeared first on RISMedia.

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After ‘The Intern,’ New York Still Suits Anne Hathaway

Feb 5, 2016 by

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The LA Art Show and the Los Angeles Fine Art Show Opening Night Premiere Party
John Salangsang/Invision/APActress Anne Hathaway, soon to be performing in a one-woman off-Broadway show, has a new place to stay in the city.

By Natalie Wise

A classic New York co-op penthouse now belongs to pregnant Hollywood star Anne Hathaway and her actor-producer husband, Adam Shulman. The 1,200-square-foot space cost the couple $ 2.55 million, but its storied New York legacy is a big part of that price.

The five-unit mansion was built in 1904 by the Clark family, the real estate magnates who built The Dakota a few decades earlier. As one of the last private mansions built on the Upper West Side, this unit is a piece of history.

But there is great potential for the future, too: It seems the co-op board will entertain selling air rights for expansion. Perhaps Hathaway has expansion on her mind, but she may simply want a place to call home while she stars in the premiere of her own one-woman off-Broadway play, opening this spring.

Despite being small, the space manages to live large with two bedrooms and two bathrooms — perfect for the new baby coming soon.

There are, of course, a few perks to being the penthouse: skylights in the bedrooms and kitchen, and 18-foot ceilings. Spring should be lovely here for Hathaway, who can enjoy two planting balconies and a private full terrace for sunbathing or entertaining.

A sweeping iron staircase can lead to the penthouse, but when you’re the last stop on the elevator, the staircase is mainly for show. The most unique feature in the space might well be the bathroom — a vibrant, contemporary space in shades of gray, blue and orange.

While it seems Hathaway will be staying in this apartment during her time in New York, in the past she has kept apartments merely to store her massive wardrobe. But that proved a tough sell when she was ready to move on.

 

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Anne Hathaway Reportedly Sells ‘Closet’ for $4.33 Million

Nov 9, 2014 by

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anne hathaway's brooklyn condo
Anne Hathaway reportedly bought the apartment with her then-fiancee and now-husband for $ 4.1 million.
LA Premiere Of
APAnne Hathaway

Oscar-winning actress Anne Hathaway has found a buyer for her Brooklyn condo, which she never actually lived in but used as an over-sized closet, the Daily News reports.

That sounds a little too let-them-eat-cake to me, even for the actress who starred in “The Devil Wears Prada” and clearly knows her way around Chanel thigh-high boots.

But what does sound real is that the 2,592-square-foot loft, with panoramic views of the Brooklyn Bridge, Manhattan Bridge and the Manhattan skyline, was listed for $ 4.25 million and sold for $ 4.33 million, the New York Post reports. Hathaway reportedly bought the apartment with then-fiancee/now-husband Adam Shulman in 2013 for $ 4.1 million.

The condo at 1 Main Street, Brooklyn features:

  • two bedrooms and 3.5 baths.
  • a home office.
  • a master suite with three large closets (one walk-in).
  • an 11-foot high concrete-beamed ceiling.

The Post says the buyer is producer Katharina Trebitsch, who already owns an apartment in the iconic Clock Tower Building in the DUMBO (Down Under the Manhattan Bridge Overpass) section of Brooklyn. Trebitsch is the daughter of the late German film producer Guyla Trebitsch.

The Clock Tower building, on the Brooklyn waterfront overlooking the East River, was built in 1916 and converted into condominiums in 1998.


 

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