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Instagram-Worthy Pics and Ga-Ga-Like Amenities to Attract Millennials

Apr 8, 2019 by

By Justin M. Riordan, Spade and Archer Design Agency

Surveys show that millennials prioritize home buying over getting married or having kids. They’re eager to buy, as soon as they  get their finances in order.

So, how do you appeal to the millennial home buyer? Here are some tips in speaking their language:

1. Make it Instagram Worthy

When it comes to reaching a millennial buyer, here’s one simple thing to keep in mind: Is your home Instagram worthy? Seriously, an empty room with a price attached to it is not enough to grab the attention of those 25 to 35 years olds. The space needs to have an awesome interior design through home staging–along with great lighting, photos worthy of being reposted along with copy that makes people think, laugh, and repost.

 

 

If you happen to get a millennial to actually visit your listing in person, be sure to have signs prepared that say “Home tour today!” and “1107 Elm Drive is AWESOME!” This way they can hold up the signs, you can take their picture, post it on your Instagram and tag them in it. All of their friends get to see what they are doing, where they are, and perhaps become interested in both your listing and in you as an agent. It’s like building your own little army of social media influencers.

Add hysterical descriptions to your listing. Make them laugh. If you raise an emotion with your listing, your audience will be more apt to “Like” and share your listing. Create short videos, by using TikTok or Boomerang, of you or your visitors being goofy in the house. Again, make them laugh, and you’ll gain followers.

Include ironically vintage items in your house. That exercise bike that your mom used to workout with when you were a kid is now an Instagram worthy moment. The vintage typewriter with a description of the house typed on the paper already inside is a great #coolhouse moment. Anything you can do to get your house organically in front of more millennials, the better.

2. Amenities That Millennials Will Go Ga-Ga Over

Furry Friendly Funmenities: Millennials are having less kids, and they are opting to fill their empty nests instead with dogs and cats. Providing cat doors, fenced dog runs, pet surveillance systems and pet washing stations could be a huge appeal to these perky parents of pets.

 

Super Smart Shelter Stuff

Smart homes are all the rage. Millennials were raised in a world of the disposable. They have very little concept of how to fix or repair anything in their home. The more their house can take care of itself the better. Here are some of the best self-caring items we are in love with currently:

  • Keyless entry systems: Opening doors with your smartphone or a memorized code, means you never have to carry a key with you again. When you join the shared economy, you can simply text your entry code to your renter, how easy is that?

 

Shavonda Gardner

 

  • Smart light bulbs: Change the level and temperature of light with a simple voice command or from your smart phone. Take your lighting from “selfie” mode to “Netflix and chill” with a simple code word.

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  • Smart home management systems: From Nest to Alexa to Siri, there is some disembodied smart voice that can take care of everything from your temperature to your locks to your lights to your security system.

 

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  • Refrigerators with cameras: It comes down to this–every time you open the door to figure out what you want to eat, you are essentially killing the Earth. If you want to be a better person without actually doing anything, you can now turn on the camera inside your refrigerator and see what’s inside guilt free. Earth saved!
  • Electric vehicle support systems: Speaking of killing the Earth, gas powered vehicles are doing just that too. By providing your millennial home buyers with electric charging ports, wall mounted batteries, and solar cell panels, you can make owning an electric vehicle so much easier. Now, we just need to get past the $ 80,000 price tag of the car!
  • USB ports in the outlets: This will allow your millennial buyers to charge their devices anywhere in the entire house.

Community Conscious Conveniences

There is a serious desire for millennials to find ways to meet other people without seeming forced. Skip the media room, millennials don’t watch TV on big screens, they instead use their laptops to download the latest episode of “Game of Thrones” and “Broad City.” Instead, promote outdoor BBQ spaces, community gardens, and high Walk Scores to show your listing is community-minded.

 

When it all comes down to it, millennials are going to need the same (vegan) meat and (gluten-free) potatoes everybody else needs: Living rooms, kitchens, bathrooms, and bedrooms. The rest? It’s all (dairy free, non-GMO) gravy in getting them attracted to your listing.

 


ABOUT THE AUTHOR:
Justin M. Riordan, LEED AP is the founder of Spade and Archer Design Agency, a home staging company with locations in Portland and Seattle. He is a thought leader and trendsetter in the real estate industry as well as the energy behind Spade and Archer, creating home staging that is simultaneously aspirational and obtainable. Prior to opening Spade and Archer in 2009, Riordan practiced interior architecture and interior construction for 12 years, bringing a diverse background as well as a bachelor of architecture to the home staging industry. With more than two decades of hands-on project management and design experience, Riordan delivers an unmatched level of precision, expertise and service to his clients. In addition, Riordan is an accomplished and engaging speaker who regularly presents at real estate industry events, sharing his expertise about home staging.


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The 5 Latest ‘Must-Have’ Amenities of Home Shoppers

Feb 9, 2015 by

By Melissa Dittmann Tracey, REALTOR® Magazine

Besides an upscale kitchen and plenty of space, what are new-home buyers’ looking for when house hunting? Surveys by the National Association of Home Builders and homebuilder PulteGroup shed some light on a few of the latest in-demand amenities.

1. Walk-in closets: Large closets, particularly in the master bedroom, is among one of home shoppers’ top priorities, according to the NAHB survey of builders and remodelers. Indeed, 31 percent of 1,000 home owners recently surveyed by PulteGroup said they’d sacrifice another household feature in order to have his-and-hers closets in the master bedroom.

2. Luxurious laundry rooms: Buyers are looking for more than just a place to stick their washer and dryer. They want upgraded laundry rooms – complete with skylights, built-in ironing boards, space for folding clothes, extra storage, and upgraded appliances, according to the NAHB survey.

3. Energy efficiency: Home buyers are looking to cut utility costs, and energy efficiency appliances and products can be one way to do that. Low e-windows, Energy Star appliances, and programmable thermostats are more in demand among home shoppers.

4. Great rooms: These large open spaces that often merge dining rooms, living rooms, and kitchens continue to be in high-demand among home shoppers, according to NAHB’s poll of builders. “Great rooms are wonderful places where everyone in the family can sit around, or where the kids can do their homework while you get dinner ready,” Stephen Melman of NAHB told MainStreet. “Today’s great rooms are large, bright and just make you feel good being there.”

5. Taller first-floor ceilings: More home buyers want the first floor to stretch beyond the typical eight-foot ceiling. They’re asking builders for nine-foot ceiling heights. The taller ceilings can open up living rooms, dining rooms, and other spaces on the first floor. But home shoppers say they can do without the cathedral ceiling in the family room, which can be too costly to heat and cool. Also, they aren’t preferring the higher ceilings on the second floor, which many home buyers say they want to feel more cozy, Melman says.

 

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Survey: Affluent homebuyers will give up space for amenities

Sep 11, 2013 by

Luxury homebuyers think real estate is a better investment than the stock market

The vast majority of luxury homebuyers used an agent, are willing to give up square footage for an amenity they want and wouldn’t live in a home that isn’t tech-friendly, according to a survey commissioned by Better Homes and Gardens Real Estate.

The online survey of 500 affluent homebuyers, conducted by Wakefield Research between May 20 and June 4, also showed that most luxury homebuyers believe homeownership is a more sound investment than the stock market, would rather live in a “smart” home than a “green” home, and would rather have an upgraded home than more square footage.

“The luxury consumer is considered a trendsetter in most industries, and to see the strong connection this consumer has with ‘home’ is very significant as we look at the real estate market as a whole,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate, in a statement.

Luxury homebuyer survey statement Percentage of respondents agree
Used an agent for real estate services 96%
Willing to give up 1,000 square feet of living space in their next home for a lifestyle amenity they want 94%
Believe their house is the best on the block 93%
Wouldn’t live in a home that isn’t tech-friendly 87%
Homeownership is a more sound investment than the stock market 75%
Consider a “smart” home more important than a “green” home 66%
Rather have upgraded home than more square footage 60%
Own multiple homes 58%
Homeownership is a bigger indicator of success than their job or title* 57%
Prefer owning multiple “lifestyle” homes to support recreational activities like skiing and theater-going 53%

Source: Online survey of 500 luxury homebuyers between May 20 and June 4, 2013, conducted by Wakefield Research *Of those luxury homeowner survey respondents who have jobs

A majority of the affluent homebuyers surveyed said they used an agent for neighborhood lifestyle insight (65 percent) as a source of advance info for new listings (64 percent), as a go-to source for housing trends (55 percent) and for support through the homebuying process (53 percent).

More survey results:

Luxury homebuyer survey statement Percentage of respondents agree
Used an agent for neighborhood lifestyle insight; advance info on new listings; advice on housing trends; personal support through the homebuying process 65%; 64%; 55%; 53%
Willing to give up 1,000 square feet in next home for living in a better neighborhood; a house with “character”; more land; access to dining and entertainment; shorter commute 54%; 51%; 44%; 39%; 38%
Consider luxury home “essentials”: garden oasis; outdoor fireplace or fire pit; separate guest house 53%; 50%; 47%

Source: Online survey of 500 luxury homebuyers between May 20 and June 4, 2013, conducted by Wakefield Research

Copyright 2013 Inman News
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