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Using NAR Report to Get Business This Weekend

Mar 22, 2019 by

Using NAR Report to Get Business This Weekend CLICK HERE for Report

The post Using NAR Report to Get Business This Weekend appeared first on National Real Estate Post.

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Facebook Ad Changes: How Will They Affect Real Estate Agents?

Mar 21, 2019 by

Federal housing laws prohibit the discrimination of people based on race, color, religion, national origin, gender, disability and family status, but for years, civil rights advocates have been warning that Facebook’s ad targeting can be used to discriminate against these protected classes. Last year, the Department of Housing and Urban Development filed a complaint that Facebook’s ad targeting options were in fact being misused to discriminate against protected classes of people. After lawsuits from housing groups such as the American Civil Liberties Union and the National Fair Housing Alliance (NFHA), Facebook reached a settlement to make changes that will prevent landlords, employers, lenders, real estate professionals and others from discriminating against these protected classes.

In the past, Facebook has put the onus on their advertisers to use the targeting capabilities fairly and legally by providing anti-discrimination guidelines. When that proved ineffective, Facebook attempted to solve potential misuse of their ad targeting by removing over 5,000 ad targeting options.

Now, Facebook is planning a complete overhaul to their ad targeting options that will remove many of the options entirely to prevent people and companies offering housing, loans and jobs from discriminating against protected classes. Facebook will also be working with representatives from the NFHA to develop an in-house training program on fair housing for Facebook’s staff and leadership team. The NFHA will also monitor Facebook advertisers to ensure compliance with federal housing and lending laws.

The hyper-targeted ads on Facebook were an incredible asset to real estate agents who were not abusing them, and it’s too early to tell if Facebook’s new ads will be as effective with limited targeting options. However, Facebook’s Chief Operating Officer Sheryl Sandberg expressed that “our job is to make sure these benefits continue while also making sure that our ads tools aren’t misused. There is a long history of discrimination in the areas of housing, employment and credit, and this harmful behavior should not happen through Facebook ads.”

The new ad targeting changes will not allow people in the housing, credit and employment industries to target by age or gender, or by options associated with protected classes. These advertising sectors will also require zip code-targeted ads to include a minimum 15-mile radius around the area to prevent regional discrimination, and will no longer consider age, gender and zip codes when creating “lookalike” audiences for advertisers.

One way the changes could actually be beneficial for real estate agents is through the new tool Facebook is creating that will allow users to search for all housing ads regardless of whether or not the user is actually in the targeted group. This could help make real estate ads more widely available than they currently are, and help agents reach interested people outside their immediate advertising area.

Facebook intends to roll out all these changes to their advertisements by the end of the year, and the changes will likely be reflected by other social media sites and big advertising providers, such as Google and Amazon.

For more social media guidance and help with content creation, posting and engaging with your audience, check out Homes.com Social Fuel.

Patty McNease is vice president of Brand Marketing at Homes.com. For more information, please visit marketing.homes.com.

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How I Staged It: The Master Suite

Mar 21, 2019 by

The master suite is a place where relaxation should be paramount. A calming color scheme and carefully staged space can do exactly that. Staging and real estate professionals submitted some of their favorite staging photos and tips for our new slideshow, How I Staged It: The Makings of a Master Retreat.

Check out these stylishly staged master bedrooms >>>

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How I Staged It: The Fireplace

 

Want to have your photos featured? We’re looking for staging insights and photos for making over the entryway and dining room. Submit your pictures to mtracey@realtors.org.

 


Styled, Staged & Sold

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CNN Sees Strong Spring for Real Estate

Mar 21, 2019 by

CNN Sees Strong Spring for Real Estate As loan originators we need to rethink everything and take our fight to the ground.  The giant cloud based mortgage tech companies are stronger, bigger and better than you at winning consumers from their vantage point in the cloud. You have a vantage point, which is “on the […]

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The Military Client: Helping Them Decide to Buy, Sell or Rent

Mar 20, 2019 by

The following information is provided by the Center for REALTOR® Development (CRD).

Because real estate professionals know the local market dynamics, they can help military and veteran clients make informed decisions. To be most effective, you’ll need to stay up-to-date on rental prices in your market area, even if you don’t handle rentals. You’ll also need to keep up-to-date on the local military basic allowance for housing (BAH) rates in comparison to local rental and utility costs.

You may meet military prospects who want to buy but really need to become or remain renters. Unfortunately, some agents miss this opportunity because they don’t see the tenant relationship as potential future business. Consider renters as investments in future transactions. If you work with renters and protect their interests as you would any buyer or seller client, they will remember you and refer business to you when they or their friends or family are ready to buy or sell.

Buy or Rent?

When military families experiencing a permanent change of station (PCS) need to move to a new home, they often must decide whether to rent or buy. Of course, anticipated length of stay and making the numbers work are decisive factors, but other considerations go into the decision, as well. For example, anticipation of military downsizing can affect the rent or buy decision.

During a time of downsizing, the military encourages service members to leave voluntarily, or helps ease them out. As a result, when there is a climate of downsizing, military buyers may avoid buying and opt for renting. The highs and lows of recent housing markets have definitely created a perception among the military community that renting is less risky than buying.

The lessons and consequences of the housing market meltdown are still painfully fresh for those who may still be underwater on their mortgages. They are afraid of getting caught again in a money-losing position. A buyer who used 100-percent VA financing and paid a funding fee plus closing costs and then saw housing values drop may have to bring cash to the closing table—por, the service member’s equity, or available cash, may be tied up until a previous home sells or rents.

Sell or Rent?

For prospective sellers, the cost benefit of future rental income may be part of the decision to sell a home or keep and rent it. For example, service members who are confident of returning to a location—cycling back through the station—may consider buying a home and renting it during the time away, or, a service member nearing retirement may purchase and rent in anticipation of returning to a location to settle down or start a new career.

If a service member decides to keep a home purchased with VA financing and rent it, there could be a potential downside. The service member’s entitlement—expense reimbursements that help offset the costs of frequent moves—will stay locked up in the property until it is sold or the loan paid off. Whatever remaining entitlement, if any, can be used toward the purchase of a home in a new location.

NAR’s Military Relocation Professional (MRP) Certification course takes an in-depth, thorough and detailed look at how VA financing and entitlements work. In any event, the real estate professional who knows both the sales and rental sides of their local market can help a seller or buyer evaluate the property’s investment potential as a rental. If your company does not handle rentals, your referral network should include a reliable property management firm.

Rent or Buy Calculators

An online search for rent or buy calculators yields myriad choices that can assist you and your military clients, among others. Try out some online calculators yourself to find the one that works best for you and your market. An excellent calculator tool is available at realtor.com®, which also offers a comprehensive Veterans Guide to Homeownership.

For more education about serving the military market, check out this month’s featured online course at the Center for REALTOR® Development, the Military Relocation Professional (MRP) Certification course, which is the educational requirement for NAR’s Military Relocation Professional (MRP) Certification. 

For more information, please visit RISMedia’s online learning portal from NAR’s Center for REALTOR® Development (CRD) and the Learning Library. Here, real estate professionals can sign up for online professional development courses, industry designations, certifications, CE credits, Code of Ethics programs and more. NAR’s CRD also offers monthly specials and important education updates. New users will need to register for an account.

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