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6 Health and Wellness Trends in High-End Real Estate

Aug 21, 2019 by

The luxury lifestyle isn’t just about looking great anymore. It’s about feeling great, too. Of course, the world’s affluent still want jaw-dropping properties with inspiring views, but they’re also looking for more substance. In today’s fast-paced world, they also want homes that can challenge them physically, calm them mentally and keep them centered.

As a result, wellness-related amenities have exploded in recent years. In fact, according to a report from ONE Sotheby’s International, properties with wellness-focused amenities sell for anywhere between 10 percent to 25 percent more than traditional luxury properties. In the luxury world, that can mean a significant sum of cash.

But what exactly are these amenities that today’s luxe buyers are looking for? The following are just some of the health and wellness features today’s top-tier buyers have on top of their wish lists.

  1. Meditation Rooms
    Meditation rooms—quiet, peaceful spots dedicated to self-reflection—are quickly becoming a hot commodity for the world’s elite. Tech-driven virtual mediation spaces are even hotter. These use a combination of virtual reality technology and tranquil design to enhance the owner’s meditative practices.
  1. Saunas and Massage Rooms
    Dedicated places to unwind and relax are also high on the list for top-tier buyers. They want saunas that can remove all the toxins of the day, private massage rooms where their on-call masseuse can get to work, and in-home spa stations, where they can enjoy a facial, get a Botox treatment or have their hair done without ever leaving the comfort of their own home.
  1. On-Site Organic Meals
    Access to fast, healthy and sustainably-sourced meals is important to the world’s elite, and many luxury developers are finding ways to cater to this need. From bringing in five-star restaurants to deliver door-side organic meals to on-site nutritionists to rooftop vegetable gardens, luxe real estate is offering buyers their pick of healthy at-home dining options.
  1. Yoga and Pilates Studios
    Those dedicated to the art of yoga or Pilates often seek out properties with in-house studios—places they can hone their craft or enjoy one-on-one sessions with their trainer. In high-rise buildings or condos, these might even take the shape of outdoor yoga decks or private rooftop studios.
  1. Tranquility Gardens
    These gatherings of greenery bring peace to the busy lives of affluent clients. Typically situated on high-rise rooftops in gritty, concrete-filled urban centers, they’re a haven of natural foliage to the affluent city dwellers who call these spots home. Some developers are even taking this trend to the next level and offering full on-site private parks.
  1. Oxygen Chamber Pods and Cryotherapy Booths
    One of the perks of affluence is getting to enjoy the latest technologies and products before they become publicly widespread. In the wellness world, you can count cryotherapy and hyperbaric oxygen therapy among these. Many of today’s top-tier clients are looking to bring these new and evolving approaches into their homes to improve their health and increase their longevity. They’re especially popular with athletes, runners and fitness enthusiasts, as these high-tech amenities are known to increase blood flow and improve energy.

What Do Your Buyers Want?
Knowing what the buyers are currently looking for in your local market—whether that is health and wellness or the latest interior decor trend—is critically important in today’s market, which is predominantly controlled by the purchaser. It can help you understand the value of your property and determine whether or not adjustments, renovations or changes need to be made in order to achieve your desired goals, or more importantly help you stand out from your competition!

Want to learn more about what today’s luxe buyers and sellers are looking for? Consider working with one of our members, Certified Luxury Home Marketing Specialists, who offer a deep understanding of this niche market.

Diane Hartley is the president of the Institute for Luxury Home Marketing, a premier independent authority in training and designation for real estate agents working in the upper-tier residential market. Hartley brings her passion for luxury marketing and more than 20 years of experience growing and leading businesses to her role as president of the Institute.   

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Fannie Says More Rate Cuts on the Way

Aug 21, 2019 by

Fannie Says More Rate Cuts on the Way CLICK HERE to ATTEND BRIAN’S WEBINAR

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Are Your Habits Costing You Money?

Aug 20, 2019 by

We’ve been told that to be successful in business, we must:

  • Be clear about what goals we set.
  • Be sure our goals are in writing.
  • Post our goals everywhere they can be seen.

But what if all the “experts” are wrong about the importance of setting goals? Is reaching the finish line the only thing we need to aim for?

According to author James Clear, setting small, productive habits will get us there faster than using traditional goal-setting. In his best-selling book, “Atomic Habits: Tiny Changes, Remarkable Results,” the author points out that small changes are easier to integrate into a habit, which then promotes a behavioral change that gets us to our goals—and those habits extend beyond a singular achievement.

Although each transaction will differ, the basics for profitability are dependent on the systems—or habits—we live by in every minute of our work. When you consider how many activities are repeatable, replacing reaction with a systematic procedure will defer stress, save time and reduce friction in the workplace.

When we construct the habits that keep our business thriving even in the midst of irregular and occasional chaos, the goals will take care of themselves.

Here are two proven systems that will help you create the right habits to maximize your work time, keep your pipeline full and your time dollar-productive:

Start tracking your time using a Daily Success Habits Tracker. This form is designed to help you “see” where your time is spent in a day and track your consistency toward eliminating bad habits and replacing them with more productive ones. Many agents are crazy busy, but when tracked, it’s clear that “busy” doesn’t equate with “dollar-productive.” The form includes a point system to make sure specific actions, such as prospecting calls, open houses, property tours and listing appointments, are completed every day. The Daily Success Habits form keeps agents focused on key, dollar-productive activities to generate high and consistent income. Keeping yourself accountable is the first step in creating new and more productive habits.

Plan your week in advance. The My Productive/Perfect Week planner is a superb tool to help “map” out your week in advance, enabling you to block out time for high-ROI activities—and life. For example, plug in appointments that are potential money-makers, like working with sellers or buyer appointments. Next, schedule time for your personal and family activities. The balance of the time is divided up and blocked for prospecting activities like connecting with past clients, planning client appreciation events, following up on leads on a weekly/biweekly basis, setting up open houses, door-knocking, and more. Once you’ve mapped out your time, it’s easier to stick to the schedule. You can easily change the schedule to accommodate your clients and not drop the ball on those critical tasks that yield big results in the process. You’ll find success in the rhythm or “habit” of focusing on basic activities that lead to profitability.

Your habits are the cornerstones for improvement. Start converting your habits into activities that will produce more results—and more profitability.

For a free copy of the Daily Success Habits Tracker, and other success tools, visit http://bit.ly/2zSyD4k.

Terri Murphy is a communication engagement specialist, author, speaker, consultant and master coach with Workman Success. She is the author of five books, a TedTalk speaker and co-radio host on KWAMtheVoice.com. For more information, please visit TerriMurphy.com or email Terri@TerriMurphy.com.

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Zillow Lays it ALL on the Line

Aug 20, 2019 by

Zillow Lays it ALL on the Line

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How to Choose the Right Pet for You

Aug 19, 2019 by

Are you thinking about getting a pet? Owning and taking care of an animal is a huge commitment filled with responsibilities and expenses. Some pets more so than others. Although you or a family member may have a particular animal in mind, the American Veterinary Medical Association suggests you consider the following to help ensure you choose the right pet for your household and circumstances:

Do you already have a pet? If so, will your current pet accept another pet of the same or a different species? If you’re uncertain, your veterinarian can help you answer this question.

What are you looking for in a pet? Do you want a lap warmer? A running buddy? Or a pet that’s easy to care for? This will affect your pet choice.

Who will care for the pet? Consider the abilities and availability of the caretaker. If you have young children, a pet that’s active at night wouldn’t be as good a choice as one that’s active during the time your child is awake. Although it’s good to involve children in caring for pets if you have them, it’s unrealistic to expect a child to be solely responsible for any pet’s care and welfare.

Do rules limit your choice? If you rent, your landlord may restrict the type or number of pets you can have. Condominium and homeowner associations may have similar restrictions. If you live in a city, your choice of pet may be very different from your choice if you lived in the suburbs or the country. Some types of pets aren’t allowed by local ordinances. Consider also the amount of exercise your pet will need and whether your living arrangements accommodate that need.

Can you provide enough attention and a life-long commitment? Different species and breeds of animals have differing needs for companionship and attention, as well as differing life expectancies. For example, some larger birds have been known to live more than 100 years! Do your research to ensure you have a realistic understanding of the commitment you’re making when you get a particular type of pet.

Can you afford the pet? Think of the needs your pet will have for food, housing, socialization, exercise, grooming and veterinary care, and make sure you can afford and are willing and able to provide them. Some pets, such as reptiles, amphibians, pocket pets and birds, require special veterinary care, so make sure there’s a veterinarian in your area who can provide that care.

How long will you be present? Some pets need more frequent exercise or feeding and might not be a good choice for owners who spend a lot of time away from home by working long hours or traveling frequently.

A cat, dog, bird, fish, rabbit, rodent, ferret, reptile–even a horse. There are so many different types of pets to consider. If you’re still unsure which is right for you, do some research or consult a veterinarian.

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