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7 Photography and Videography Tips to Attract Potential Buyers

Aug 19, 2018 by

Recent studies show that buyers are paying close attention to photos and virtual tours when looking for a house online. Here are seven tips to help you capture the attention of potential buyers using photography and videography, and ultimately, convince them to schedule a viewing of the house.

Set the Stage
“Staging is everything, as it gives you the opportunity to control what people see,” says Kristin Kostrzewski, a design team lead at Quicken Loans. She suggests starting with the closets.

“Serious buyers are going to open everything to investigate functionality, so be sure to organize all closets and cabinets,” she says. She also suggests you “limit the amount of personal accents and provocative artwork, as they may send the wrong message.”

Think Like a Buyer
Do a walk-through of the home and see where you naturally go—then mimic that with your image tour. What catches your attention? What would you want to take a closer look at? Be sure to take wide shots as well as close-ups, and when you post your photos or videos, order them in a way that feels natural.

Let the Light In
Lighting can do wonders for an indoor space. It’s best to open curtains and doors to draw in as much natural light as possible. If the house doesn’t have a lot of bright lights, you may want to bring in your own. Even a cheap floor lamp can help better light your shots.

Stock Up on Shots
Having a small inventory of photos and videos limits your options when sharing. Take a lot of photos and videos so you have a wide variety of options, which allows you to showcase the home’s best assets.

“When shooting, be sure to capture images horizontally or in ‘landscape’ orientation,” says Cody Ross, photographer and videographer for Quicken Loans. “This provides for a more valuable shot because if you shoot vertically, you’re going to capture way more of the ceiling and floor than what you need to see.”

Use Social Platforms
To quickly show off a house on social media, shoot a 360-degree photo using Facebook 360. “You can take a panorama photo or use a 360-degree camera to capture what an environment would look like at all angles from a certain point in space—in front of it, behind it, below it, above it and side to side,” says social marketer Jessica Bryant. “This results in a rich, immersive experience that lets the viewer observe the surroundings as if they were actually at that location, like a frozen snapshot in time.”

Bryant says there are many benefits to using Facebook 360, especially in the real estate space. “360 creates an opportunity to really show off a home in a much more engaging and detailed way than a typical static photo,” she says.

“You can bring a virtual tour right into potential clients’ Facebook feeds and stir up further interest to visit the actual listing or schedule a full viewing,” she adds.

One tip she offers for using Facebook 360 is to use a timer. “360 means 360,” she says. “Be sure to give yourself time to fully get out of frame so that you’re not included in the snapshot. It may take you a couple tries to get it right.”

Think Outside the House
“The outside is just as important as the inside. Make sure the windows, siding and driveway are clean—flowers are a bonus—and that there are no glaring repairs needed regarding the porch and garage,” says Kostrzewski.

A short video or a picture of the area outside the house can be just as intriguing as an inside shot. Does the house back up to a beautiful park or is there a nature trail nearby? Be sure to capture it. If time allows, scope out the area and pay attention to the time of day you snap your shots and video—a sunset can help produce spectacular results.

Hire a Freelance Photographer
Save time and hire a professional, suggests Ross. “If you’re going to spend money to help stage the house, you might want to pay a professional to photograph it, too. It can help you step up your listing game even further.”

If you have any questions or would like more information on how the Quicken Loans Agent Relations team can help you grow your business, call (888) 980-4601 or email AgentRelations@QuickenLoans.com. You can also visit RealEstate.QuickenLoans.com.

Experts from Quicken Loans provided insight for this article.

For the latest real estate news and trends, bookmark RISMedia.com.

The post 7 Photography and Videography Tips to Attract Potential Buyers appeared first on RISMedia.

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Watch for Asbestos When Renovating Older Homes: You May Be at Risk

Aug 19, 2018 by

Photo credit: BanksPhotos -iStock / Getty Images Plus

By Rosie Rosati, guest contributor

As a homebuyer, it’s easy to understand the appeal of investing in an older home. After all, it’s the perfect opportunity to tackle a few DIY projects and renovations to give the place the custom touch you’ve always imagined. Although this can seem like an exciting endeavor, new owners may get ahead themselves without realizing their house may be harboring toxins from decades ago.

It’s important to understand the dangers of asbestos during home improvement projects and how to reduce exposure risks.

Measuring Your Risk

Asbestos is a natural silicate mineral that was revolutionary for the building trade until its carcinogenic nature was discovered. This toxin was once widely-used by the construction industry due to its resilience and ability to withstand chemicals and high temperatures. Although its health risks were discovered as early as the 1920s, the United States continued producing, importing and manufacturing asbestos-containing consumer products for decades.

Researchers concluded in 1960 that asbestos exposure could cause a wide range of long-term diseases, including asbestosis, lung cancer, and the often fatal form of cancer known as mesothelioma. As more tradesmen came forward with asbestos-related illnesses, this mineral became known as a primary source of occupational cancer.

The mineral is heavily regulated today, but millions of people are still vulnerable to exposure due to its expansive use in residential homes and buildings.

Asbestos is only considered dangerous when contaminated materials have been worn down or damaged which unfortunately, is a standard part of most renovation or remodeling work.

Any sanding, grinding, sawing, drilling, buffing, or physical impact may cause these fibers to become airborne and easily ingested or inhaled by anyone in the general proximity.

What Homeowners Need to Know

Asbestos is nearly impossible to identify on your own because it’s often mixed within building products, but it is possible to identify a hazardous situation and take appropriate preventative action.

Before getting involved with any sort of home improvement project, you should always double-check that your property has been recently inspected by a trained professional. This simple step is especially important if you reside in a home built more than 40 years ago and has visible signs of aging. This bit of precaution could save you from developing an asbestos-related illness years later.

You should be aware of common products that have a history of containing the toxin and monitor their condition for any sort of wear and tear. Keep an eye on old insulation, ceiling tiles, vinyl flooring, joint compounds, door gaskets, furnaces, roof shingles, electrical wiring, fireproof products, and more.

Asbestos is known to be a significant threat when it is “friable,”  meaning it can be easily crumbled or crushed by hand. Spray-on insulation and spray-on ceiling textures are prime examples of products that once contained friable asbestos and have been found within residential homes today.

Unlike floor tiles and cement that must endure long-term deterioration before asbestos fibers are loosened, the slightest amount of pressure can instantly release these fibers, allowing them to be carried throughout the air and dust indoors.

Do not panic and try to remove any materials you think are toxic, as this will only do more harm than good.

Instead, block off the area and avoid any activity, including sweeping or vacuuming, which can exacerbate the situation and cause toxic dust and debris to travel even further throughout the house.

Restrict anyone from going near the area until a professional can take samples to confirm it contains asbestos. If the toxin is present and appears to be hazardous, the licensed professional can safely remove the toxin from your home.

ABOUT THE AUTHOR: Rosie Rosati is with the Mesothelioma and Asbestos Awareness Center. She is  a health advocate for anyone impacted by the aggressive form of cancer known as mesothelioma. She dedicates her time to educating the public on where asbestos is found today and how to prevent exposure. Her ultimate goal is to connect anyone affected by this rare diseases with the resources and support they deserve.


Styled, Staged & Sold

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One Client at a Time

Aug 19, 2018 by

As we were standing outside a $ 750,000 property, my photographer said something to me that I will never forget. She said, “Last week you hired me to do a shoot on a $ 30,000 house. I just think it’s great that you are treating that client the same as your higher end clients.” Real estate is […]

The post One Client at a Time appeared first on National Real Estate Post.

National Real Estate Post

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Driving Down Car Costs Just Got Easier for REALTORS®

Aug 18, 2018 by

Given how many miles most real estate professionals drive, the cost of purchasing and maintaining a vehicle adds up quickly. Fortunately, members of the National Association of REALTORS® (NAR) can enjoy a valuable benefit when purchasing or leasing one of the many eligible vehicles from FCA US LLC (Fiat Chrysler Automobiles), NAR’s official automobile manufacturer provider through the REALTOR Benefits® Program.

This exclusive program includes a $ 500 cash allowance on vehicles popular with REALTORS®, such as the Jeep® Grand Cherokee, Ram 1500, Chrysler Pacifica, or the newly added Alfa Romeo Stelvio and Giulia, among other popular models. Even better, the cash allowance is on top of the deal negotiated at the dealership, and can be combined with most national and local incentives. The $ 500 cash allowance is also available to family members residing in the same household.

Expanded! Complimentary Maintenance Package
When a REALTOR® purchases or leases an eligible new FCA US LLC vehicle, they also receive the benefits of an exclusive member-only Mopar® Vehicle Protection package that includes:

  • Four lube, oil and filter services using synthetic oil
  • A road-hazard tire and wheel service plan that includes full repair or replacement cost for all four tires and wheels
  • Free first-day car rental and daily $ 35 rental car or taxi reimbursement, if needed, while the owner’s car is undergoing service at the dealership

Surprising Value
Many NAR members don’t realize that leveraging the savings offered through just one REALTOR Benefits® Program partner can return the value of NAR membership dues many times over. For example, the FCA US LLC benefit alone is valued at $ 1,000—the equivalent of more than six years of NAR membership dues.

Three Simple Steps
Redemption is easy. For complete requirements, instructions, and eligible vehicles (including a current list of 2019 vehicles), be sure to visit NAR.realtor/RealtorBenefits/FCA before taking these steps:

  1. Shop online, or at any Alfa Romeo, Chrysler, Dodge, Jeep®, Ram®, or FIAT dealership.
  1. Make a deal, combining applicable incentives and special programs.
  1. Inform the dealer of eligibility to receive the $ 500 cash allowance, as a member of NAR.

Special Savings on Auto Insurance
While considering new vehicle purchases and current insurance policies, don’t forget that NAR members could save hundreds with Liberty Mutual* via the REALTOR Benefits® Program.

Benefits include:

  • 12-month rate guarantee
  • 24/7 customer service
  • Lifetime Repair Guarantee

Liberty Mutual also offers The Liberty Mutual Auto Insurance Referral Program™, which lets NAR members extend to their clients the same auto insurance benefits they have access to through NAR’s REALTOR Benefits® Program—another way for agents to help their clients.

Liberty Mutual is NAR’s exclusive provider of auto, home and renter’s insurance. To learn more about the benefits and savings Liberty Mutual offers through NAR’s REALTOR Benefits® Program, visit NAR.realtor/RealtorBenefits/LibertyMutual.

Explore More Great Deals
The REALTOR Benefits® Program is the exclusive member benefits program of the National Association of REALTORS®, providing savings and special offers just for NAR members. Program partners are carefully selected and understand the unique needs of real estate professionals. Learn more and save by visiting NAR.realtor/RealtorBenefits.

*Discounts and savings are available where state laws and regulations allow, and may vary by state. Certain discounts apply to specific coverages only. To the extent permitted by law, applicants are individually underwritten; not all applicants may qualify. Coverage provided and underwritten by Liberty Mutual Insurance and its affiliates, 175 Berkeley Street, Boston, Mass. ©2018 Liberty Mutual Insurance.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Driving Down Car Costs Just Got Easier for REALTORS® appeared first on RISMedia.

RISMedia

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Watch for Asbestos When Renovating Older Homes: You May Be at Risk

Aug 18, 2018 by

Photo credit: BanksPhotos -iStock / Getty Images Plus

By Rosie Rosati, guest contributor

As a homebuyer, it’s easy to understand the appeal of investing in an older home. After all, it’s the perfect opportunity to tackle a few DIY projects and renovations to give the place the custom touch you’ve always imagined. Although this can seem like an exciting endeavor, new owners may get ahead themselves without realizing their house may be harboring toxins from decades ago.

It’s important to understand the dangers of asbestos during home improvement projects and how to reduce exposure risks.

Measuring Your Risk

Asbestos is a natural silicate mineral that was revolutionary for the building trade until its carcinogenic nature was discovered. This toxin was once widely-used by the construction industry due to its resilience and ability to withstand chemicals and high temperatures. Although its health risks were discovered as early as the 1920s, the United States continued producing, importing and manufacturing asbestos-containing consumer products for decades.

Researchers concluded in 1960 that asbestos exposure could cause a wide range of long-term diseases, including asbestosis, lung cancer, and the often fatal form of cancer known as mesothelioma. As more tradesmen came forward with asbestos-related illnesses, this mineral became known as a primary source of occupational cancer.

The mineral is heavily regulated today, but millions of people are still vulnerable to exposure due to its expansive use in residential homes and buildings.

Asbestos is only considered dangerous when contaminated materials have been worn down or damaged which unfortunately, is a standard part of most renovation or remodeling work.

Any sanding, grinding, sawing, drilling, buffing, or physical impact may cause these fibers to become airborne and easily ingested or inhaled by anyone in the general proximity.

What Homeowners Need to Know

Asbestos is nearly impossible to identify on your own because it’s often mixed within building products, but it is possible to identify a hazardous situation and take appropriate preventative action.

Before getting involved with any sort of home improvement project, you should always double-check that your property has been recently inspected by a trained professional. This simple step is especially important if you reside in a home built more than 40 years ago and has visible signs of aging. This bit of precaution could save you from developing an asbestos-related illness years later.

You should be aware of common products that have a history of containing the toxin and monitor their condition for any sort of wear and tear. Keep an eye on old insulation, ceiling tiles, vinyl flooring, joint compounds, door gaskets, furnaces, roof shingles, electrical wiring, fireproof products, and more.

Asbestos is known to be a significant threat when it is “friable,”  meaning it can be easily crumbled or crushed by hand. Spray-on insulation and spray-on ceiling textures are prime examples of products that once contained friable asbestos and have been found within residential homes today.

Unlike floor tiles and cement that must endure long-term deterioration before asbestos fibers are loosened, the slightest amount of pressure can instantly release these fibers, allowing them to be carried throughout the air and dust indoors.

Do not panic and try to remove any materials you think are toxic, as this will only do more harm than good.

Instead, block off the area and avoid any activity, including sweeping or vacuuming, which can exacerbate the situation and cause toxic dust and debris to travel even further throughout the house.

Restrict anyone from going near the area until a professional can take samples to confirm it contains asbestos. If the toxin is present and appears to be hazardous, the licensed professional can safely remove the toxin from your home.

ABOUT THE AUTHOR: Rosie Rosati is with the Mesothelioma and Asbestos Awareness Center. She is  a health advocate for anyone impacted by the aggressive form of cancer known as mesothelioma. She dedicates her time to educating the public on where asbestos is found today and how to prevent exposure. Her ultimate goal is to connect anyone affected by this rare diseases with the resources and support they deserve.


Styled, Staged & Sold

read more

Barry Habib on Zillow Mortgage

Aug 18, 2018 by

Barry Habib on Zillow Mortgage

The post Barry Habib on Zillow Mortgage appeared first on National Real Estate Post.

National Real Estate Post

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