Google

AAA AMC Addresses the Appraiser Shortage

Oct 22, 2017 by

Today we talk to Marlene Chaker, owner of AAA Appraisal Management Company about the Appraiser Shortage. CLICK HERE to go to AAA-AMC.net and reach out to Marlene.

The post AAA AMC Addresses the Appraiser Shortage appeared first on National Real Estate Post.

National Real Estate Post

read more

Don’t Leave the Buyer Side on the Table

Oct 21, 2017 by

Control the listing, control the market. This concept is an industry fundamental. While this remains true, why discount the opportunity to make more money on the deal?

Representing the listing is what costs real estate professionals the most financially, versus being solely a buyer’s agent. A listing agent first creates assets to win the business. Then, when you earn the listing, your costs are put into place to dedicate the appropriate resources to promote and market the property. Imagine offsetting these marketing costs and increasing your pure profit by finding the buyer for the property, as well. After all, aside from the seller, who knows this property better than you?

Breaking Down the Numbers
Whether an individual agent or broker, the following equation remains true. Divide your gross closed commission for the month by the total sides of business you conducted for the month. That produces a unit value, meaning it provides a monetary worth to each side of business you conducted. Then, take a look at the listings sold where someone else or another company brought in the buyer. If you multiply that number by the unit value and split it by the average commission, it provides a pool of money that was technically left on the table.

Taking on Both Sides
As the listing agent, it’s important to make moves quickly and in the best interest of your client upon signing the listing agreement. Part of that includes finding the right buyer for the property in a timely fashion. Identify the home’s key factors, and check your database first for buyers who have specifically requested those items. If possible, connect with these potential buyers within the first 2-3 days, before the MLS requires you to list the property. This reinforces your value to buyer clients and demonstrates your immediate effectiveness to your seller. Of course, continue your efforts with targeted marketing strategies as needed.

As a broker, utilize regular sales meetings to encourage your agents to lift double-sided business for the brokerage. Start with sharing the pool of money you calculated as left on the table. First ask, “Who could have used some of this extra money this month?” Follow this by asking, “Who has a new listing?” Have the agent stand up and speak to the listing. Then ask your agents, “Who has a buyer for that listing?” If no one raises their hand, the question is then, “Who is going to get a buyer for that listing?” Write that person’s name down, and for the next month, hold them accountable to close it. This works for the reverse scenario, as well.

Collaboration, communication and accountability are vital in supporting your efforts to increase your double-sided business. Not only does this increase per-person productivity (PPP), revenue and profit, but also a sense of community and support within your brokerage.

Tom Kunz is executive vice president at Engel & Völkers.

For more information, please visit www.evusa.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Don’t Leave the Buyer Side on the Table appeared first on RISMedia.

RISMedia

read more

7 Secrets for Adding a Finishing Touch to Your Staging

Oct 21, 2017 by

Styled Staged Sold_ Adding Finishing Touch to Staging_Image

Photo credit: Blinds.com

By Katie Laird, guest contributor

When staging a home for an open house, you can transform a space from an unimpressive, run-of-the-mill property to one with a “wow” factor. But without a little extra attention to detail, even the most professionally staged homes can leave something to be desired. Don’t let staging efforts go to waste—advise your clients to put the finishing touches on their staged homes, and boost their chances of selling. Here is a list of seven often overlooked finishing touches that can make a home shine.

1. Switch the lights.

It may seem like a big project, but switching out ceiling light fixtures is actually quite simple. Replacing old or broken fixtures can add a polished look and make a home feel updated. Remember that during showings and open houses, all lights will be on, so buyers’ eyes will be drawn to them. Choose something timeless that will go with any décor. And don’t forget the switch plates – dingy or yellowed light switches can make a staged room feel incomplete.

2. Consider window treatments.

Your clients may hesitate to replace blinds or shades before they move, because they can’t take them when they go. But remind them that custom window treatments can add significant value to the sale price. The right treatments can add privacy, style, and even energy efficiency to the home. They’re also the perfect way to frame a professionally-staged room. During your showing, treatments should allow as much natural light into the home as possible. Natural light balances any overly yellow lightbulbs and provides a blank canvas for the buyers to see clearly.

3. Touch-up the paint.

A professionally staged home will have impeccable furnishings and accessories. But chipped baseboards or scuffed walls can undo that polished look in an instant. Advise your clients to go through the home with touch-up paint and get rid of the most obvious offenses. It’s a simple way to hide the home’s age, and keep potential buyers focused on the its best attributes.

4. Give the floors some attention.

Stagers may add area rugs, but do not use rugs to hide scratched hardwoods or stained carpeting. Recommend that your clients make the investment into buffing and deep cleaning the flooring, so the rest of the staging looks at home in the pristine environment.

5. Add a little life.

Staging companies may add artificial plants as décor, but the living variety are even more appealing. Fresh flowers and houseplants brighten dining rooms, entryways, and bedside tables. Go neutral white or use this as an opportunity to add a pop of color. Also, try bowls of fruit, hanging ferns, or a small window herb garden to avoid having to put fresh flowers out every week. Don’t forget to look outside and freshen up the flower bed with new blooms and/or add a few potted plants around the front door.

6. Remove personal items.

Another final touch to making sure the staging looks natural is to remove any overly personal distractions. Remove family photos and memorabilia. If your sellers want to leave the frames on the wall to hide nail holes, have them consider putting a nice landscape print or piece of scrapbook paper in that spot instead. This goes for art, too. Your potential buyers might not share your enthusiasm for turn of the century pop-art, so the best choice is to swap it out for something classic, or remove completely.

7. Don’t forget storage areas.

Stagers will give special attention to the main living areas, but storage spaces like garages, closets, and basements are also vital selling points that need attention. Potential buyers look for roomy areas where they’ll be able to fit all their stuff. If basements and garages are overcrowded, it might send the signal that the home isn’t big enough for the buyers’ needs. Sellers may benefit from renting a storage space to help declutter and make every inch of the home irresistible.

KatieLaird2016ABOUT THE AUTHOR: Katie Laird is a frequent public speaker on social media marketing, social customer care, and profitable company culture. An active blogger and early social technology adopter, you can find her online as “happykatie” sharing home décor, yoga, parenting and vegetarian cooking tips. Laird is also the director of social marketing for Blinds.com.

Styled, Staged & SoldStyled, Staged & Sold

read more

AAA AMC Addresses the Appraiser Shortage

Oct 21, 2017 by

Today we talk to Marlene Chaker, owner of AAA Appraisal Management Company about the Appraiser Shortage. CLICK HERE to go to AAA-AMC.net and reach out to Marlene.

The post AAA AMC Addresses the Appraiser Shortage appeared first on National Real Estate Post.

National Real Estate Post

read more

How Much Can You Deduct for Business Gifts?

Oct 20, 2017 by

A. $ 25; B. $ 20; C. $ 35; D. $ 30. Answer: A. You are allowed to deduct up to $ 25 for business-related expenses.

The post How Much Can You Deduct for Business Gifts? appeared first on RISMedia.

RISMedia

read more

7 Secrets for Adding a Finishing Touch to Your Staging

Oct 20, 2017 by

Styled Staged Sold_ Adding Finishing Touch to Staging_Image

Photo credit: Blinds.com

By Katie Laird, guest contributor

When staging a home for an open house, you can transform a space from an unimpressive, run-of-the-mill property to one with a “wow” factor. But without a little extra attention to detail, even the most professionally staged homes can leave something to be desired. Don’t let staging efforts go to waste—advise your clients to put the finishing touches on their staged homes, and boost their chances of selling. Here is a list of seven often overlooked finishing touches that can make a home shine.

1. Switch the lights.

It may seem like a big project, but switching out ceiling light fixtures is actually quite simple. Replacing old or broken fixtures can add a polished look and make a home feel updated. Remember that during showings and open houses, all lights will be on, so buyers’ eyes will be drawn to them. Choose something timeless that will go with any décor. And don’t forget the switch plates – dingy or yellowed light switches can make a staged room feel incomplete.

2. Consider window treatments.

Your clients may hesitate to replace blinds or shades before they move, because they can’t take them when they go. But remind them that custom window treatments can add significant value to the sale price. The right treatments can add privacy, style, and even energy efficiency to the home. They’re also the perfect way to frame a professionally-staged room. During your showing, treatments should allow as much natural light into the home as possible. Natural light balances any overly yellow lightbulbs and provides a blank canvas for the buyers to see clearly.

3. Touch-up the paint.

A professionally staged home will have impeccable furnishings and accessories. But chipped baseboards or scuffed walls can undo that polished look in an instant. Advise your clients to go through the home with touch-up paint and get rid of the most obvious offenses. It’s a simple way to hide the home’s age, and keep potential buyers focused on the its best attributes.

4. Give the floors some attention.

Stagers may add area rugs, but do not use rugs to hide scratched hardwoods or stained carpeting. Recommend that your clients make the investment into buffing and deep cleaning the flooring, so the rest of the staging looks at home in the pristine environment.

5. Add a little life.

Staging companies may add artificial plants as décor, but the living variety are even more appealing. Fresh flowers and houseplants brighten dining rooms, entryways, and bedside tables. Go neutral white or use this as an opportunity to add a pop of color. Also, try bowls of fruit, hanging ferns, or a small window herb garden to avoid having to put fresh flowers out every week. Don’t forget to look outside and freshen up the flower bed with new blooms and/or add a few potted plants around the front door.

6. Remove personal items.

Another final touch to making sure the staging looks natural is to remove any overly personal distractions. Remove family photos and memorabilia. If your sellers want to leave the frames on the wall to hide nail holes, have them consider putting a nice landscape print or piece of scrapbook paper in that spot instead. This goes for art, too. Your potential buyers might not share your enthusiasm for turn of the century pop-art, so the best choice is to swap it out for something classic, or remove completely.

7. Don’t forget storage areas.

Stagers will give special attention to the main living areas, but storage spaces like garages, closets, and basements are also vital selling points that need attention. Potential buyers look for roomy areas where they’ll be able to fit all their stuff. If basements and garages are overcrowded, it might send the signal that the home isn’t big enough for the buyers’ needs. Sellers may benefit from renting a storage space to help declutter and make every inch of the home irresistible.

KatieLaird2016ABOUT THE AUTHOR: Katie Laird is a frequent public speaker on social media marketing, social customer care, and profitable company culture. An active blogger and early social technology adopter, you can find her online as “happykatie” sharing home décor, yoga, parenting and vegetarian cooking tips. Laird is also the director of social marketing for Blinds.com.

Styled, Staged & SoldStyled, Staged & Sold

read more
Sitio web optimizado por: Posicionamiento en Google
Plugin Modo Mantenimiento patrocinado por: Wordpress modo mantenimiento