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Digital Marketing to Differentiate Your Team to Win More Business

Jan 27, 2020 by

In a competitive sales environment, it is not enough to have good marketing and homebuyer presentations. You and your team members must radically differentiate yourselves in order to compete at a higher level, add value and win!

Having a high-value, impressive marketing presentation is great, but creating a digital format is even better. It also allows you to operate more quickly and respond to requests faster, giving you an even greater competitive edge.

As a marketing tool, digital presentations are key and relevant. Create a digital Pre-Marketing, Marketing and Home-Buying Guide that demonstrates the services you provide for marketing and selling your client’s current home, as well as assisting in the purchase of their next home. Display this on your laptop, iPad or tablet for a fantastic presentation. You can also text or email this to people conveniently and quickly. Imagine during your open house or out in the community, you can tell someone that you will simply text or email them your guide? Cool, right? You will be competing at much higher level.

You can also print these if you want to leave them with a copy of your presentation or guide. Using Adobe Spark as your digital presentation allows you to include a call-to-action button (CTA) to “Book Appointment Now,” as well as drop in video of you and your team, or the community or other services you provide. Use the Adobe Spark pages to create custom marketing pages for your:

  • Pre-Marketing Presentation
  • Marketing Proposal
  • Exclusive Homebuyer Guide
  • Community information with videos and links to schools, rec center, parks, etc.

Offer your digital marketing as a lead magnet on social media. Once you have your digital marketing piece, you can start offering it to potential buyers and sellers through mass email campaigns, social media links and on postcards with a QR code.

Create a landing page and form (where new clients can request your services) with any one of the following messages to help create new buyer and seller leads that you can send your digital marketing piece to as an introduction to you, your team and your amazing services:

  • Want to know the value of your home? Click here for a FREE Market Analysis of your home.
  • Looking to buy a new home? Click here to receive a FREE copy of The ___ Team’s Exclusive Homebuyer Guide!
  • Trying to sell your home by owner? Click here for a FREE report on how to sell your home yourself!

Using digital presentations for new clients before appointments, or on social media as a lead magnet, will help you increase your lead generation and conversion in the coming months. Offering a digital presentation shows you’re ahead of the technology curve and using all the latest video and social media marketing available to not only market your team, but even more importantly, your client’s home. You demonstrate that you are up to speed with technology and marketing tools and will be extremely impressive.

Whether going on a marketing (listing) appointment or a new buyer consultation, your presentation is going to ROCK! You will be adding tremendous value and showing off your marketing skills in your presentations.

For a free copy of my exclusive “Maximizing Social Media to Generate Listings” webinar, click here.

Sherri Johnson is CEO and founder of Sherri Johnson Coaching & Consulting. With 20 years of experience in real estate, Johnson offers coaching, consulting and keynotes, and is a national speaker for the Homes.com Secrets of Top Selling Agents tour and the Official Real Estate Coach for McKissock Learning and Real Estate Express. Sign up for a free 30-minute coaching strategy session or visit www.sherrijohnson.com for more information.

The post Digital Marketing to Differentiate Your Team to Win More Business appeared first on RISMedia.

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Let’s Disrupt Listing Agents

Jan 26, 2020 by

Chris Stuart

The subject of real estate disruption has been a staple of most, if not all, industry education and “brainstorming” gatherings for years.

Occasionally, someone will stray from the thought of us needing to prepare for the looming threat of externally-driven disruption by declaring a need for self-disruption. Unfortunately, there never seems to be any ideas or strategies for how this act would be accomplished.

Yet, the need for listing agent disruption is routinely in evidence.

For example, just today (at press time), we were at an event where we heard a very impressive REALTOR® from Cape Cod say, “The buyer determines the price of what a home sells for,” and the person on the panel with her from Utah said the key to success in real estate is to be a listing agent.

To us, these two industry-wide declarations are crying out for listing agent disruption. When referring to a fellow real estate professional or oneself as a listing agent, it suggests the following:

Allan Dalton

A. I am a listing agent versus a marketing agent; therefore, my job is done as I have the listing. Consequently, I have no influence over the end result. Accordingly, the buyer or the market will determine the price…yet I want to determine the fee.

A listing agent definition stultifies reaching the understanding that the buyer, the buyer’s agent, the seller, the seller’s agent, the appraiser and the lender all contribute to the determination of the final price.

B. Myopically proclaiming listing agent status means that I’ll train myself to make listing presentations versus marketing proposals.

This behavior is a byproduct of being a listing agent even though, presumably, every homeowner on Earth would prefer a marketing proposal.

C. This is also why so-called discount companies will pointedly declare that they will “list” a home for a certain fee—instead of marketing a home for that fee—as the minimalism surrounding merely listing a home keeps the bar low, which invites limited-value companies into the arena. Why wouldn’t any home seller want to pay less to get their home listed?

D. When one identifies as a listing agent, this compels us to think that homes do not sell due to price, as this is all a listing agent, by definition, is capable of accomplishing—setting the price.

However, if one announces to themselves that they are a marketing agent, then homes do not sell due to price…because price is just one part of marketing!

When listing agents surmise that homes do not sell due to price, it essentially has our entire industry stepping on our own proverbial air hose and collectively reducing the professional significance of an entire industry.

For if the only reason a home does not sell is because of price, then the only reason a home does sell is because of price, thereby relegating the value of the listing agent to that of an overpaid and feckless appraiser.

We could share numerous other examples of the counterproductive consequences connected to the value-killing title of listing agent (as opposed to marketing agent), but hopefully you get our emphatically stated premise.

We need to disrupt the words, and, in many cases, the self-fulfilling behavior of the words we have long worshiped: listing agent.

You see, our industry does not possess an image problem…

We are prodigiously photoshopped.

We are resplendently dressed.

We invented both personal promotion and self-reviews.

And the streets within our local communities are brimming with our BMWs.

Instead, we need to recast our value, and it begins with disrupting “listing agents.” Listing agents, no. Marketing agents…yes. And it’s not about semantics—it’s about value.

Chris Stuart is CEO of HSF Affiliates and president of Berkshire Hathaway HomeServices. Allan Dalton is CEO of Real Living Real Estate and senior vice president, Research & Development of HSF Affiliates. For more information, please visit www.bhhs.com and www.realliving.com.

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10 Trending Design Fads for 2020

Jan 26, 2020 by

10 Trending Design Fads for 2020

Dining rooms with personality? Tiled bathtub aprons? Houzz offers its picks for the hottest trends to watch throughout the year.
January 16, 2020


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